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Last updated on 2024年7月14日

You're struggling to engage with NGOs for CSR programs. How can you establish trust and rapport effectively?

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Engaging with non-governmental organizations (NGOs) for Corporate Social Responsibility (CSR) programs can be challenging, but it's a vital step in ensuring your efforts make a real impact. CSR refers to the way businesses integrate social, environmental, and economic concerns into their values and operations in a transparent and accountable manner. Building a successful relationship with NGOs means establishing trust and rapport, which requires understanding, commitment, and effective communication. Here's how you can bridge the gap and create meaningful partnerships for your CSR initiatives.

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Abraham Thomas

Helping Companies implement Quality CSR Projects in Karnataka, India??
Komal Panchasara

Manager, CSR @Kotak Mahindra Bank | Ex- Asian Paints | CSR & Sustainability | BRSR | Communication | Innovation &…
Jean Marc CHIKOU

Responsable de Programme| Impact Social| Insertion | Autonomisation et inclusion financière des femmes et des jeunes|…

1 Understand NGOs

To establish trust with NGOs, it's crucial to understand their mission, values, and the communities they serve. These organizations are often driven by a cause, and aligning your CSR objectives with their goals can create a strong foundation for collaboration. Show genuine interest in their work and express how your corporate resources can help amplify their impact. This mutual understanding is the cornerstone of a partnership based on shared values and objectives.

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Abraham Thomas

Helping Companies implement Quality CSR Projects in Karnataka, India??
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Align/Partner with organizations (NGOs) driven by cause, these organizations will create value in the community they serve. Aligning your CSR objectives with SDGs goals can create a strong foundation for collaboration with NGOs.

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Jean Marc CHIKOU

Responsable de Programme| Impact Social| Insertion | Autonomisation et inclusion financière des femmes et des jeunes| Formateur| Education Sociale et Financière| Développement local
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Vous avez bien identifié l'un des défis majeurs de la communication RSE : établir une relation de confiance et un rapport constructif avec les ONG, ces acteurs essentiels de la transition écologique et sociale. Les ONG, partenaires incontournables pour une RSE réussie : Accorder une écoute active et bienveillante de leurs attentes, revendications et de leurs craintes, Montrez-leur votre volonté d'agir de manière transparente et responsable, Impliquez-les dans la définition de vos objectifs et de vos indicateurs de performance, proposez-leur des collaborations concrètes, coconstruisez des initiatives, célébrez les réussites ensemble pour transformer les adversaires en partenaires stratégiques et décupler l'impact de votre politique RSE.

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2 Open Dialogue

An open and honest dialogue is the key to any successful partnership. Start by engaging in conversations that allow both parties to express their expectations and limitations. This helps in setting realistic goals and finding common ground. By maintaining transparency about your CSR vision and listening to the NGO's needs and insights, you're more likely to develop a rapport that fosters long-term collaboration.

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Komal Panchasara

Manager, CSR @Kotak Mahindra Bank | Ex- Asian Paints | CSR & Sustainability | BRSR | Communication | Innovation & Digitalisation | POSH Enabler | Inclusion & Diversity
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Establishing the dialogue is of utmost concern. At times the company might not find the right NGO partner for the theme they are focusing on but it also invites future collaboration & helps in referring the trustworthy NGOs to other connections. Start the conversation without involving the bias. Listen carefully to the thematic areas focused by the NGOs & understand the perspective behind that. While having the second interaction, the company can always pitch in & start the discussion & check if the NGO is functional in the thematic area of the company. See if anywhere the expertise of the NGO can be used. If not, a professional answer can be given to the NGO which shall ensure that the NGO shall support the company as & when required.

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3 Mutual Benefits

When engaging with NGOs, it's important to highlight the mutual benefits of the partnership. NGOs often seek corporate support to gain resources, while companies benefit from the credibility and local expertise that NGOs bring to CSR programs. Communicate how working together can amplify the impact of both your efforts, making it clear that the partnership is not just philanthropy but a strategic alliance that serves both parties' interests.

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4 Respectful Partnership

Building a respectful partnership involves recognizing the expertise and experience of the NGO. Approach them as equals and respect their knowledge of the issues at hand. This respect will encourage NGOs to see you as a serious and committed partner, rather than just a funding source. In turn, they will be more open to collaborating and sharing valuable insights that can shape your CSR strategies effectively.

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5 Long-Term Commitment

NGOs value partners who are in it for the long haul. Demonstrate your commitment to social responsibility beyond one-off projects or short-term engagements. Developing long-term strategies that align with both your business objectives and the NGO's mission can cement trust and ensure that the partnership delivers sustainable benefits. This shows that you're invested not just financially, but also in the lasting change that can be achieved through collaboration.

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6 Continuous Engagement

Finally, continuous engagement is essential for keeping the relationship with an NGO healthy and productive. Regular check-ins, updates on CSR program progress, and collaborative reviews can help both parties stay aligned and adapt to any changes. This ongoing interaction not only reinforces trust but also helps in building a rapport that can lead to more innovative and impactful CSR initiatives in the future.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Santanu Sarma

Professional Social Worker I Child Rights & Community Development I Social Impact & CSR I ESG & Sustainability I Ex-Social Services England and Wales
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The collaboration between CSR initiatives and non-profits is a powerful driver of economic growth and decent work in India. These partnerships not only address immediate employment challenges but also pave the way for long-term sustainable development. By continuing to support and expand these efforts, we can build a more inclusive and prosperous future for all.

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You're struggling to engage with NGOs for CSR programs. How can you establish trust and rapport effectively?

1

2

3

4

5

6

7

1 Understand NGOs

2 Open Dialogue

3 Mutual Benefits

4 Respectful Partnership

5 Long-Term Commitment

6 Continuous Engagement

7 Here’s what else to consider

Corporate Social Responsibility

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You're struggling to engage with NGOs for CSR programs. How can you establish trust and rapport effectively?

1

2

3

4

5

6

7

1 Understand NGOs

2 Open Dialogue

3 Mutual Benefits

4 Respectful Partnership

5 Long-Term Commitment

6 Continuous Engagement

7 Here’s what else to consider

Corporate Social Responsibility

给文章评分

感谢您的反馈

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