You’re struggling to create an engaging product demo. What tools can you use to make it more compelling?

In product demos, utilizing storytelling with a consistent persona is vital. It shifts focus from technical details to showcasing value created, ensuring audience engagement and easy relatability. This approach prevents teams from getting lost in showcasing features and highlights the significant work accomplished during sprints or releases.

To elevate your product demo's engagement, leverage multimedia tools like video editing software (e.g., Adobe Premiere or iMovie) to create dynamic visuals and animations. Incorporate interactive elements using tools like InVision or Figma to showcase product features in a hands-on manner. Enhance storytelling with presentation tools such as Canva or Prezi for a visually compelling narrative. Utilize screen recording software like Camtasia to capture seamless demonstrations, and integrate customer testimonials or use cases for authenticity. Live demos using platforms like Zoom or Demodesk can foster real-time interaction. Finally, leverage analytics tools (e.g., Hotjar or Google Analytics) to gather insights on user engagement.

The conversation with customer becomes more engaging if the story is about a process unique to the customer your product or solution solves.

People remember any experience over any product or service, and they will likely remember any product or service over the words shared about the product or service unless it is negative. If the consumer can interact with the story in any capacity like placing themselves within the story, they will leave the demo with an experience. I remind my teams and external marketing teams that while a picture may be worth a thousand words, a video is now worth a thousand pictures, but a single interactive experience is worth a thousand videos. Know your market. Know some of their stories. Script their experience disguised as your story.

Uma história sempre funciona! E digo mais, talvez seja um dos melhores artifícios que tenhamos. Principalmente quando a história faz sentido para quem a escuta. Porém ela só de fato será efetiva, se o produto em quest?o atingir o cliente, ou seja, que realmente atinga uma dor ou problema do cliente

If you are making a physical product, a physical demo is the most effective visual. Try 3D printing a prototype or assembling a basic prototype that people can hold and feel.

Incorporating visuals is a powerful tool for creating an engaging product demo. Use compelling graphics, infographics, and diagrams to simplify complex ideas, making them more accessible to your audience. Visuals not only capture attention but also reinforce key points, improving message retention. Consider employing tools like Canva or Adobe Spark for creating visually appealing slides or infographics. Additionally, utilize screen-sharing features during live demos to visually guide users through your product, enhancing their understanding and overall experience. Visual storytelling is an effective way to make your product demo memorable and impactful.

Aqui podemos usar os protótipos. Um protótipo torna o produto mais tangível. Existem diversos tipos de demonstra??o em um protótipo, os de baixa, média e alta fidelidade. Caso n?o tenha grandes ferramentas para elaborar um protótipo de alta fidelidade, usar desenhos em folhas já ajuda e exemplificar.

Valuable tool for crafting an engaging product demonstration is the use of visual elements. Visual resources can simplify and intuitively convey complex or abstract concepts, enhance your message, and keep your audience interested. Visual elements may include images, icons, graphs, tables, diagrams, screenshots, videos, animations, or interactive elements. Effectively incorporating visual resources in your product demonstration involves selecting the right type of visual for the intended purpose, using relevant and high-quality visuals that support your narrative, and avoiding overwhelming or distracting your audience with excessive or unnecessary visuals.

After setting up the scene with a story that addresses the customer's challenges, supporting the story with a visual of the process you will demonstrate is helpful. Repeatedly showing that visual and highlighting the wins versus the (non-)existing customer process will facilitate customer buy-in, fuel positive discussions, and finally drive the engagement that you are looking for.

Integrating plugins is a valuable strategy for crafting a captivating product demo. Leverage plugins to add interactive elements, showcasing the functionality and versatility of your product. For web-based demos, consider browser extensions or interactive widgets that allow users to explore features in real-time. Video editing plugins, like those available for platforms such as Adobe Premiere or Final Cut Pro, can enhance visual appeal. Additionally, plugins for presentation tools like PowerPoint or Keynote can bring dynamic features, such as animations or live data feeds, amplifying the overall engagement and impact of your product demonstration.

Sim, plugins s?o ótimos. Como o exemplo que usei anteriormente, os protótipos s?o uma forma de tornar o produto mais tangível. E além disso, usando um protótipo de alta fidelidade é possível extrair e exemplificar de forma clara e específica um produto em quest?o.

Injecting humor into your product demo can be a compelling tool to captivate your audience. Clever anecdotes, witty remarks, or playful visuals can create a memorable and enjoyable experience. Use relatable, light-hearted scenarios to showcase your product's benefits, making the demo not only informative but also entertaining. However, ensure the humor aligns with your brand and resonates with your target audience to maintain professionalism. A well-placed joke or amusing element can break the monotony, fostering a positive connection and leaving a lasting impression on your audience.

Be careful here. Some people don't get humor or find anything about business humorous. People with a sense of humor often expect that others will enjoy a joke, pun or humorous anecdote. Even when it is relevant, appropriate, and tasteful, some people just don't have a sense of humor and will likely remember the experience negatively. While I can literally laugh at anything I find funny and appreciate any attempts at humor even when they fail, I will rarely use humor in a demo. The exception being when I know the entire audience and believe that every one of them is actually open to humor.

Depende do público, o humor é bem vindo, mas tudo deve ser analisado antes e com estratégia. Talvez um tipo de público n?o esteja t?o aberto ao humor. Ent?o antes de usar essa estratégia, o ideal é entender qual o tipo de público que você deseja atingir.

Humour can be lost in translation, you have to know your audience and the culture/ country in which you are doing your demo or presentation. Just because your friends and family find your humour funny is no indication that your audience will, after all, they probably didn't pay to come and hear you for your jokes! You have to find a balance between engaging the audience and creating an experience that they remember vs they lost sight of what the demonstration/ presentation was because they just remember the individual!

I believe most companies when they pilot, install solutions or sell products can lose the importance of this bit, the voice of the customer! This can lead you to better products and solutions as well as customer retention! The upside is when you get it right with customers, they have a mutual reason to shout about your product and solution as much as you have about what you provided for them, how it met their needs and what a great partner they are!

Integrating testimonials into your product demo is a powerful tool for building trust and engagement. Feature authentic customer experiences, success stories, or endorsements to provide social proof of your product's effectiveness. Incorporate video testimonials for a more personal touch, allowing potential users to connect emotionally with the positive experiences of others. Ensure the testimonials highlight specific benefits and outcomes, reinforcing the value proposition of your product. This not only adds credibility but also helps potential customers envision how your product can address their needs based on real-world examples.

Depoimentos de fato é uma excelente forma. Mostrar a vis?o que o produto tem na vida e nas expectativas dos clientes que já o usam, serve muito bem para ganhar credibilidade. E a credibilidade é um fator extremamente importante no momento de demonstrar e apresentar um produto a possíveis clientes.

Testimonials is indeed a powerful fifth tool for creating an engaging product demonstration. Testimonials, expressions of satisfaction or recommendation from current or past customers, build trust, credibility, and social proof. They provide tangible evidence of your product's results, impact, and value. Effective use of testimonials involves selecting authentic, specific, and relevant ones that highlight your product's features and benefits, aligning with your audience's needs and goals. Diverse, representative, and relatable testimonials can further enhance the credibility and appeal of your product demonstration.

Never forget to just have only one call to action per presentation. Otherwise you will confuse your audience and you will get no actions from them.

It's good to know your audience and stakeholders. Even if you have a big audience, you might just want to convince a few stakeholders in the room because they will dictate the next steps. In this case you need to be extra careful: engage in eye contact, try to address some of their concerns or emphasise on things you know they are looking for. Build raport through your presentation. If the goal is to convince just one person, then you need to tailor the presentation just for that person.

Sometimes you don't have the time or resources to configure a 3rd party system to visually solve your problems. 1. Tell the story, define the gaps your trying to correct. 2. Explain the negative consequences of the gaps on various departments. 3. Clearly define in simple terms how the new solution would solve the issue. 4. State the operational and financial benefits 5. Give major kudos to the stakeholders that have support the efforts so far 6. Explain the time frame to reach successful ROI. Good luck

A product demo is a great way to show off new stuff and get ideas from others. To make it really engaging, it's good to involve people from different areas of the company. They can offer various insights. Also, make sure there's time for everyone to ask questions and talk about the demo. This helps people get more interested and engaged.

It's a really good idea to prepare relevant to the audience, very high-quality demo data. This way, the audience will relate themselves to the demonstrated product and will start to imagine how they use it themselves!

Também gosto de utilizar influencers na demonstra??o de produtos, pois humanizam a comunica??o e s?o formadores de opini?o, o que ajuda a influenciar o público alvo. Estes influencers devem ter bastante conex?o com a marca e com o público. Importante avaliar a reputa??o do influencer, pois pode haver risco de imagem.