To get stakeholders on board with database performance, highlight its impact on business goals. A fast, reliable database reduces downtime costs, enhances customer satisfaction, and supports growth by scaling with increasing data. It boosts cross-departmental efficiency, enabling quick decision-making, real-time personalization, and advanced analytics. A well-performing database isn’t just about speed—it delivers a better customer experience, streamlines internal productivity, cuts risks, and reinforces our brand’s reliability. Investing in database performance is about driving revenue, retaining customers, and securing long-term competitive advantage.

In order to get stakeholders on board with the importance of database performance, emphasizing the monetary impact it has on the business is key. Poor performance can directly affect revenue, as inefficient queries and slow response times reduce productivity, causing employees to spend extra time waiting for reports or processing tasks. By optimizing database performance, the company can save on operational costs, increase throughput, and improve customer satisfaction, ultimately driving higher profits. Highlighting the financial benefits of investing in better performance makes a strong case for action.