You're struggling to connect with your audience. How can you create content that resonates with them?

Struggling to connect with your audience? Here's the fix: 1. Know your audience better: Conduct surveys, analyze social media, or engage directly to understand their needs, interests, and pain points. 2. Content for them: Focus on their specific challenges, speak clearly, and offer solutions that directly benefit them. 3. Variety is key: Mix blog posts with videos, infographics, or social media content to cater to different preferences. 4. Solve their problems: Research their struggles and provide valuable solutions or resources with actionable tips. 5. Be genuine and open: Share your expertise, be transparent, and actively listen to feedback to improve.

La audiencia, la gran buscada, y a veces, tan desconocida. Obviamente, todas las herramientas que tengamos a nuestro alcance: las de "toda la vida" como las encuestas, sondeos, incluso los "focus group" y cotejar y unir las algo más sofisticadas que nos dé la analítica digital, algoritmos. Mezclar todo y echarle unas gotas finales de intuición y experiencia. No se trata ya de aplicar las máximas de Ford o de Jobs. El cliente sabe lo que quiere, quizás no sepa como decir lo qué quiere. Ese es el reto de descubrirlo y ofrecer el producto que quiere y más concreto y exitoso: el que necesita.

Understanding your audience is akin to having a compass in the vast sea of content creation. Utilize tools like surveys, analytics, and social listening to chart their demographics, interests, and pain points. Additionally, engage directly through comments and messages. This is a best way to know your audience and build a trustworthy connection between you and your audience.

Understanding your audience is key! But for a global connection, consider cultural adaptation: Demography's not enough: Age, location matter, but dig deeper - cultural backgrounds & values! Tailor content to resonate across cultures. Communication styles differ: People express themselves & consume information differently. Adapt format & tone based on cultural preferences. Embrace cultural nuances: Research your topic's cultural contexts. Include examples relevant to specific backgrounds to feel inclusive. Cultural adaptation goes beyond content - it builds trust & strengthens your connection with a global audience.

Investiga y comprende quiénes son tus usuarios, cuáles son sus necesidades, intereses, preguntas y desafíos. Utiliza análisis de datos, encuestas, comentarios de usuarios y otras herramientas para obtener información sobre tu audiencia.

Defining your niche is crucial in crafting compelling content that resonates with your audience. Your niche should reflect your unique focus area, be it industry-related, passion-driven, or expertise-based. By establishing a niche, you enhance your authority, credibility, and relevance, attracting the right audience. Consistency in your niche helps in building a loyal following and prevents audience confusion or disengagement from frequent topic shifts, ensuring sustained engagement and connection with your target audience.

I like to put it into a different context. Instead of "define your niche"--I like to say "speak from your soul." What I mean is that whatever you're most passionate about is what will resonate best with any audience. Why? Because people know when you're being genuine. They can tell by your expressions and animation when speaking about something you know a lot about. Confidence is not hard to detect. And I can personally say that if your purpose is to drive in business, I recommend and 90/10 rule. 90% about business and only 10% personal. Yes, you want to show folks you're human too, but only just enough to check that box. Any more than that and you'll confuse your community. If you're looking for business..stick to business!

Defining your niche means focusing on what you're passionate about or really good at. This helps people see you as an expert in your area and keeps them coming back for more of what you have to say.

Siempre será más sencillo enfocarte en un nicho en concreto ya que no sólo te permitirá aprender más y poder aplicar de una mejor manera, sino que también podrás conectar y resolver problemas más específicos. Cuando creas contenido para un nicho en concreto puedes plantear a fondo diversos ángulos de los problemas que tienen y las soluciones posibles.

Lo más importante es hacer las cosas con tu estilo. No se trata de copiar a nadie, cada quien tiene sus propias habilidades y sus características únicas. No temas mostrarle a tu audiencia tu verdadero yo, eso siempre te ayudará a conectar con personas que sean compatibles y simplificará el proceso de ventas.

Muestra autenticidad en tu contenido. Sé transparente, honesto y genuino en tus comunicaciones. La autenticidad ayuda a construir confianza y a establecer una conexión emocional con la audiencia.

People can tell when someone's being real or just putting on a show. Don't be afraid to be yourself! Share your stories, opinions, and even your struggles. Your audience will appreciate your honesty, and it'll help them connect with you on a deeper level.

In influencer marketing, authentic connection is vital. Understand your audience's interests to tailor content effectively. Share personal stories openly, aligning with your brand and influencer partner's values. Engage genuinely, valuing feedback and fostering transparency. Adapt your approach based on audience responses to maintain authenticity and drive meaningful engagement.

This is the most critical thing. People want to know who you are what you stand for. You need to let your passion show. I know that as an influencer in my niche I am at my very best when I am fired up about something. But it has to be the real you. One of the things I hear from people who meet me for the first time is that in person I am just like I am on social.

This one is HUGE! As you progress on this journey, you'll find that some things you post about really gain traction and others are just blah. Whatever is working do more of! Don't overcomplicate things. Do lots of A/B testing and try and drop little-known nuggets on your community around your best-received topics. Do research and share both the information and the source of it. Your community is going to become accustomed to all the value you bring. Remember, the way you can bring them the absolute most value is to show up often. This is not a hit and run endeavor. If you're going to really go at it, consistency will be your best friend--and your community's too!!

Think of your content like a helpful friend who always gives great advice. Share tips, tricks, and solutions to problems your audience faces. Collaborate with others who can offer even more value. When you provide helpful content, people will keep coming back for more.

Proporciona contenido que ofrezca valor a?adido a tu audiencia. Esto puede incluir consejos prácticos, tutoriales paso a paso, guías útiles, insights exclusivos, o cualquier otra información que ayude a resolver problemas o mejorar la vida de los usuarios de alguna manera.

I hear add value all the time and theoretically I agree. However some of my best performing posts are: 1. Asking for help 2. Polls 3. Selfies at conferences 4. Humor It needs to be a mix and your need to figure out what your audience likes.

It's a bit redundant to say 'add value' so I'll take this in a different direction. It's as simple as sharing your thoughts--people love to see your perspective on things. By sharing what's going on in your head--it can be seen as useful tips to some people and even connect with others on a deeper level. This inherently adds value to the viewer and creates a conversation--a two way street.

Consistency is like showing up for a weekly hangout with your friends. Stick to a regular schedule and style so your audience knows what to expect from you. This builds trust and keeps them engaged with your content.

Consistency is something that many people struggle with(myself included), but it goes back to a different point of being authentic... Don't just showcase the wins--people also can relate to the losses(and that's okay).

Creating content is like cooking – sometimes you need to tweak the recipe to make it perfect. Use data and feedback to see what's working and what's not. Experiment with different approaches until you find what resonates best with your audience.

It is always an experiment and with the exception of the biggest creators everyone puts out stuff that bombs, that does not resonate with the audience. You have to learn from it and move on.

A few areas to help build a testing approach: Review your website metrics to see if any content, theme or topic stands out to expand on or identify new ways of building content. Check-in on your competitors. What are the focusing on, what seems to be resonating (and in what way) across their social, website, etc. SEO. What's trending in long-tail keywords or in keyword gaps. Ask your audience! Via email survey or on social media, ask for their input. Then, build out a content map that tests how you build the content. Try: short-form video long-form blog snackable visual assets whitepaper, or downloadable And before you publish, set benchmarks and goals that help you determine performance before and after.

There are so few people who are open with their audience. Your die hard audience don't mind to see the behind the scenes and even can provide them polls to see what they prefer and like.

Aside from looking at your own metrics, consider utilizing your most useful resource... Your own audience! Ask your audience what they like to see--what type of content they're yearning from you! It'll help with content ideation along with more material to test out... You'll know if you're going the right direction based on what your audience asks for!

Sometimes it's just as simple as asking your audience, what kind of content do you like seeing me create and leave the comments section open to get honest feedback. It can be scary to be that bold and vulnerable but the results but might be a pleasant surprise. Also, if you get good answers from certain people, send them a personalize video message thanking them for their content. The unexpected cameo might just make their day.