We offer incentives frequently, to show customers how much we value their time and feedback. We also try to communicate changes to let customers know improvements we've made based on their feedback. We Use an omnichannel strategy: This involves creating customer touchpoints across multiple channels, such as social media, email, and SMS texting. We Actively ask for feedback by using an automated software to remind about carts, leaving reviews and sharing experiences. It also sends birthday messages. This we believe, helps to create a more personal purchase process. We Use both positive and negative geedback to improve our products and services, optimize our website, and streamline our marketing strategies.

Para fortalecer a conex?o com os clientes, é fundamental integrar o feedback em tempo real no ajuste da mensagem da marca. Isso significa ouvir ativamente os clientes através de redes sociais, chatbots e pesquisas rápidas, entendendo o que realmente importa para eles e adaptando a comunica??o conforme necessário. Um exemplo é criar conteúdos baseados em perguntas frequentes e feedbacks específicos dos clientes, o que ajuda a responder diretamente às necessidades e às dúvidas. Esse ajuste constante n?o só torna a marca mais próxima e relevante, mas também transmite agilidade e comprometimento com a experiência do cliente, aumentando a confian?a e a lealdade.

Your customers are already telling you exactly how to message to them. You just need to listen in the right places: Mine your gold mines: Customer service chats (raw, unfiltered pain points) ad comments blogs youtube/tiktok comments... Test messaging variations in ads Track which phrases spark engagement Note which stories get shared naturally Watch for patterns in positive responses Your best copy isn't hiding in a brainstorming session - it's sitting in your customers' actual words right now.

Struggling to connect with customers is the 'root problem' but refining your brand messaging is managing a 'symptom' of that. Do you know if it's the right lever to pull? Brand Messaging is an expression of your core strategy. Consider if the misalignment is coming from your offer (poor product-market fit), talking to the wrong people, their perception of you compared to your competitors, values or personality misalignment, or it simply could be how all of this is expressed in your messaging. If it's the latter, I would talk to your customers, use their language and invest in a second set of eyes - get a copywriter to help you craft your messaging and story.

Use tools like surveys, polls, or customer satisfaction ratings on your website, in emails, or through social media to capture immediate responses. Make them short and easy to complete for higher participation rates.