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You're struggling to communicate with your team in agribusiness. How can you improve?

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Communication is vital for any team, but especially for those working in agribusiness. You need to share information, coordinate tasks, resolve conflicts, and build trust with your colleagues, clients, and stakeholders. However, communication can be challenging in agribusiness, due to factors such as distance, diversity, complexity, and uncertainty. How can you improve your communication skills and overcome these barriers? Here are some tips to help you communicate more effectively with your team in agribusiness.

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Lucas Guimar?es

Marketing Coordinator | Portfolio
Dr Ishan Yadav

I Agribusiness I Operations Head I Herbal Infusions I IIMK I Ph.D, MBA, B.Sc. - Horticulture I 10 yr's+ exp. I

1 Know your audience

The first step to communicate well is to understand who you are communicating with. Agribusiness involves a wide range of people, from farmers and agronomists to managers and investors. Each of them may have different backgrounds, perspectives, needs, and expectations. To tailor your message and style to your audience, you need to do some research and analysis. What are their goals, interests, challenges, and preferences? How do they like to receive and process information? What are their communication strengths and weaknesses? By knowing your audience, you can communicate more clearly, respectfully, and persuasively.

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Dr Ishan Yadav

I Agribusiness I Operations Head I Herbal Infusions I IIMK I Ph.D, MBA, B.Sc. - Horticulture I 10 yr's+ exp. I
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In agribusiness, team members often come from diverse backgrounds, languages, and cultures, posing communication challenges. To bridge these gaps, create a WhatsApp group for easy broadcasting and fostering formal discussions. Encourage bonding through casual conversations to build rapport and ensure everyone feels heard. Additionally, organize outdoor team-building activities to strengthen relationships and foster collaboration. By promoting open communication and understanding, you can improve teamwork and productivity in agribusiness

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2 Choose your channel

The second step to communicate well is to choose the most appropriate channel for your message. Agribusiness often requires communicating across long distances and time zones, which can limit the options and quality of communication. You need to consider the advantages and disadvantages of different channels, such as phone, email, video call, chat, or face-to-face meeting. Some factors to consider are the urgency, complexity, sensitivity, and feedback of your message. For example, if you need to deliver bad news or resolve a conflict, a face-to-face meeting or a video call may be better than an email or a text. On the other hand, if you need to share detailed data or instructions, an email or a document may be more effective than a phone call or a chat.

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3 Use clear language

The third step to communicate well is to use clear and concise language that avoids ambiguity and confusion. Agribusiness involves a lot of technical terms, acronyms, and jargon that may not be familiar or understood by everyone. You need to explain these terms or use simpler alternatives when possible. You also need to avoid using slang, idioms, or metaphors that may not translate well across cultures or languages. Instead, use simple and direct words and sentences that convey your message clearly and accurately. You can also use examples, stories, or visuals to illustrate your points and make them more memorable.

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Lucas Guimar?es

Marketing Coordinator | Portfolio
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Na minha vivência, as palestras onde eu mais simplifiquei a linguagem foram as que eu mais tive efetividade. A agronomia tem termos que s?o essenciais para descrever processos que ocorrem com as plantas, e a analogia é uma das formas mais simples de conectar com seu público, é importante fazer as pessoas entenderem o por que elas fazem o que est?o fazendo, isto gera um senso de propósito, e promove uma melhor dedica??o no trabalho. No agro n?o é diferente. O produtor rural é um multiprofissional, no mesmo dia ele lida com moléculas de química, física aplicado as máquinas, economia e lideran?a empresarial. Por isso simplicidade é chave para transmitir todo o conhecimento necessário para que o cliente tenha sucesso.

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4 Listen actively

The fourth step to communicate well is to listen actively and attentively to what others are saying. Listening is not just hearing, but understanding and responding to the speaker's message and emotions. Listening is essential for building rapport, trust, and collaboration with your team in agribusiness. To listen actively, you need to show interest and respect, avoid distractions and interruptions, ask questions and paraphrase, and provide feedback and empathy. By listening actively, you can learn more about your team's needs, concerns, and ideas, and show them that you value and appreciate their input.

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5 Adapt to feedback

The fifth step to communicate well is to adapt to the feedback you receive from your team and other parties. Feedback is the information you get about the effectiveness and impact of your communication. Feedback can be verbal or non-verbal, positive or negative, direct or indirect. You need to pay attention to the feedback and use it to improve your communication skills and outcomes. To adapt to feedback, you need to be open-minded and curious, avoid defensiveness and criticism, acknowledge and thank the feedback giver, and act on the feedback when appropriate. By adapting to feedback, you can enhance your communication performance and relationships.

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6 Review and reflect

The sixth step to communicate well is to review and reflect on your communication experiences and results. Communication is a continuous learning process that requires evaluation and improvement. You need to assess how well you communicated with your team and other parties, what worked and what didn't, and what you can do better next time. You can also ask for feedback from others or use tools such as surveys or analytics to measure your communication effectiveness. By reviewing and reflecting, you can identify your communication strengths and weaknesses, and set goals and plans to improve them.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're struggling to communicate with your team in agribusiness. How can you improve?

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1 Know your audience

2 Choose your channel

3 Use clear language

4 Listen actively

5 Adapt to feedback

6 Review and reflect

7 Here’s what else to consider

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