You're struggling to build trust with skeptical sources. How can you win them over as a journalist?

1 Earn Respect

To gain trust from skeptical sources, start by showing respect for their expertise and perspective. Listen carefully to what they have to say and validate their concerns. This doesn't mean you have to agree with them, but acknowledging their viewpoint can go a long way. Make sure to do your homework before the interview; being well-informed not only impresses your source but also helps you ask more insightful questions, which can break down barriers and build rapport.

2 Be Transparent

Transparency about your intentions, the scope of your story, and how you plan to use the information provided is crucial. When sources understand the context of your work and see that you're not looking to misrepresent them, they're more likely to open up. Clarify any journalistic policies or ethical standards you adhere to, and be upfront about potential areas of the story that might concern them. This can alleviate their fears of being misrepresented or taken out of context.

3 Show Integrity

Your reputation as a journalist rests on your integrity. Always keep promises you make to your sources, whether it's about anonymity or the angle of your story. If they request not to be quoted on certain points, honor that request. Building trust takes time, and one slip can ruin a relationship you've worked hard to establish. Remember that your actions speak louder than words; consistent ethical behavior is the best way to prove your trustworthiness.

4 Follow Up

After your initial conversation, follow up with your sources. Send them a thank-you note or an email expressing appreciation for their time. This not only demonstrates good manners but also keeps the lines of communication open for future interactions. Additionally, if there are any clarifications or additional questions, following up promptly shows that you value accuracy and their contribution to your story.

5 Offer Control

Letting sources have some control over their involvement can ease their skepticism. Allow them to review their quotes or the sections where they're mentioned before publication. This doesn't mean they get to dictate the narrative, but it does give them a sense of security that their words won't be twisted. This practice can be controversial, so use your judgment and maintain editorial control to ensure the story's integrity isn't compromised.

6 Build Relationships

Finally, remember that building trust with sources is about developing long-term relationships. Be patient and understand that trust is earned over time through consistent, respectful interactions. Keep in touch with sources even when you don't need something from them, and they'll be more likely to come to you when they have information to share. Your network of trusted sources will grow as you prove yourself to be a reliable and ethical journalist.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?