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Last updated on 2024年8月24日

You're struggling to boost sales through merchandising. How can new technology revolutionize your process?

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Merchandising is a key factor in the retail sector, directly influencing purchasing behavior and driving sales. If you're finding it challenging to enhance your merchandising efforts, it's time to consider how new technology can be a game-changer. From data analytics to augmented reality, technology is revolutionizing the way products are displayed, promoted, and managed, ensuring that your store can attract and retain more customers. By embracing these innovations, you can create a more engaging shopping experience and see a significant uplift in your sales figures.

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Mala Kumar

Co-Founder at MASSASIA QUALITY & TECHNOLOGY SERVICES PRIVATE LIMITED / MAQTS INSPECTION
Engr Muhammad Ali l Gold medalist ??

Marketing Merchandiser

1 Data Insights

Understanding your customer's preferences and behavior is crucial for effective merchandising. New technology allows for the collection and analysis of vast amounts of data , providing insights into what products are popular and how they are purchased. With this information, you can tailor your merchandising strategy to match customer demand, ensuring that the right products are in the right place at the right time. This level of customization not only improves the shopping experience for your customers but also increases the likelihood of sales.

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Mala Kumar

Co-Founder at MASSASIA QUALITY & TECHNOLOGY SERVICES PRIVATE LIMITED / MAQTS INSPECTION
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New technology can significantly enhance your merchandising strategies, making them more efficient and effective. Here are some ways it can revolutionize your process: 1. Automation and Advanced Analytics. 2. Personalized Customer Experiences. 3. Seamless Integration of Online and Offline Channels. 4. Granular P&L Insights. 5. Interactive Customer Engagement. By adopting these technologies, you can stay competitive, improve efficiency, and offer a more personalized shopping experience to your customers.

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Amy Schiller

Multi-Talented individual.
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It will depend on if you plan on using online merchandising for products or using standard in-store merchandising. You can pre-plan your displays with merchandise planning software online. Merchandising is most effective when your displays are eye-catching and neatly organized. Ask yourself if you would want to buy from the display you created and if not, re-do it. There is nothing I hate worse than digging for merchandise in a poorly organized display.

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Daniela Leonini Bournazac - Customer Experience Designer - Retail Expert

I help founders of premium companies (fashion, design, cosmetics, lifestyle) to DESIGN their SMART CUSTOMER EXPERIENCE ?? // I strengthen their EMPLOYER BRAND // I energize STORE MOMENTS ??
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Les nouvelles technologies, comme l'intelligence artificielle et l'analyse des données, permettent de mieux comprendre les comportements et préférences des clients. Ces outils offrent des insights précieux pour ajuster en temps réel la présentation des produits et garantir que ceux-ci répondent aux attentes des consommateurs. Cette personnalisation, fondée sur des données précises, non seulement optimise le merchandising, mais crée aussi une expérience d'achat plus fluide et augmente les chances de conversion.

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Mala Kumar

Co-Founder at MASSASIA QUALITY & TECHNOLOGY SERVICES PRIVATE LIMITED / MAQTS INSPECTION
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New technology can significantly revolutionize your merchandising process and help boost sales in several ways: 1. Automation and Advanced Analytics -Automated Promotion Management. -Granular P&L Insights. 2. Personalized Customer Experience: - Interactive Displays and Digital Signage. -Customer Segmentation. 3. Omnichannel Integration: -Seamless E-commerce Experience. - Localized Assortment. 4. Enhanced Inventory Management: - Real-time Inventory Tracking. - Optimized Space Utilization. 5. Cross-functional Collaboration: - Integrated Supply Chain By leveraging these technologies, you can create a more efficient, personalized, and engaging shopping experience that drives sales and enhances customer loyalty.

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Ankita Gupta

Senior Product Manager @ DELL Technologies | UNC Kenan-Flagler MBA | Beta Gamma Sigma
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New technology can revolutionize your merchandising process by providing advanced tools for data-driven decision-making and enhanced customer engagement. Utilize analytics software to track sales patterns, customer preferences, and inventory levels, enabling more precise product placement and targeted promotions. Implement digital displays and interactive kiosks to create engaging, personalized shopping experiences. Use augmented reality to allow customers to visualize products in real-time. Additionally, adopt automated inventory management systems to streamline stock replenishment and reduce shortages, ultimately boosting sales through improved efficiency and customer satisfaction.

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2 Smart Displays

Smart display technology is transforming the visual aspect of merchandising. Digital screens and interactive displays can adapt in real-time to showcase promotions, information, or even personalized messages based on the data collected from customer interactions. This dynamic approach to merchandising not only captures attention but also encourages shoppers to engage with your products, leading to increased sales opportunities and a more memorable shopping experience.

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Engr Muhammad Ali l Gold medalist ??

Marketing Merchandiser
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I think beside merchandising we need to showcase our product by using different techniques like by presentation in which we show our product using different tools like adobe for better view and on monthly or month after month we visit our customers to look after their trends and products changing strategies because if we don't know or follow fashion trends it means you lose your sales and interest from your customers, so keep updated from customers side and work on changing trends. In this way you overcome the problem with merchandising.

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3 Inventory Management

Effective merchandising also depends on efficient inventory management. New technologies like RFID (Radio-Frequency Identification) tags and IoT (Internet of Things) devices enable real-time tracking of stock levels and product movements. This helps ensure that your shelves are always stocked with the right products and that any inventory issues are addressed promptly. By optimizing stock levels, you can reduce overstock and stockouts, which in turn can improve sales and customer satisfaction.

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Daniela Leonini Bournazac - Customer Experience Designer - Retail Expert

I help founders of premium companies (fashion, design, cosmetics, lifestyle) to DESIGN their SMART CUSTOMER EXPERIENCE ?? // I strengthen their EMPLOYER BRAND // I energize STORE MOMENTS ??
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Grace à la technologie RFID, des enseignes comme Zara peuvent suivre en temps réel l’emplacement de chaque produit en magasin. Par exemple, si un article populaire comme un pull est sur le point d’être en rupture de stock, le système RFID déclenche automatiquement une alerte pour réapprovisionner l’article depuis l'entrep?t. Cela permet à Zara de maintenir des étagères bien fournies, évitant ainsi de perdre des ventes potentielles tout en offrant une expérience fluide et sans faille pour les clients.

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4 Augmented Reality

Augmented reality (AR) is an exciting technological advancement that allows customers to visualize products in a real-world context. For example, AR can enable shoppers to see how a piece of furniture would look in their home before making a purchase. This interactive form of merchandising can significantly enhance the customer experience, providing a try-before-you-buy option that can lead to more confident purchasing decisions and increased sales.

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5 Personalization Engines

Personalization engines use algorithms to recommend products to customers based on their previous purchases and browsing history. By integrating such technology into your merchandising strategy, you can present shoppers with items that are more likely to appeal to them, increasing the chances of a sale. Personalized recommendations can make customers feel understood and valued, which not only boosts sales but also fosters loyalty.

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6 Mobile Integration

Finally, integrating mobile technology into your merchandising strategy can bridge the gap between online and in-store experiences. Mobile apps can send personalized offers and product information directly to customers' smartphones as they shop, enhancing their in-store experience. Moreover, mobile payment options make the purchasing process quicker and more convenient, which can lead to higher sales volumes and a smoother shopping journey for customers.

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Daniela Leonini Bournazac - Customer Experience Designer - Retail Expert

I help founders of premium companies (fashion, design, cosmetics, lifestyle) to DESIGN their SMART CUSTOMER EXPERIENCE ?? // I strengthen their EMPLOYER BRAND // I energize STORE MOMENTS ??
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Un exemple concret d'intégration mobile est celui de l'application de Starbucks. Elle envoie des offres personnalisées basées sur les habitudes d'achat des clients directement sur leurs smartphones lorsqu'ils sont à proximité d'un magasin. En outre, l'application permet aux utilisateurs de précommander et de payer à l'avance, ce qui réduit considérablement le temps d'attente et rend l'expérience en magasin plus fluide et agréable. Cette intégration mobile améliore non seulement l'engagement client, mais booste également les ventes grace à des interactions personnalisées en temps réel.

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You're struggling to boost sales through merchandising. How can new technology revolutionize your process?

1

2

3

4

5

6

1 Data Insights

2 Smart Displays

3 Inventory Management

4 Augmented Reality

5 Personalization Engines

6 Mobile Integration

Merchandising

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You're struggling to boost sales through merchandising. How can new technology revolutionize your process?

1

2

3

4

5

6

1 Data Insights

2 Smart Displays

3 Inventory Management

4 Augmented Reality

5 Personalization Engines

6 Mobile Integration

Merchandising

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