You should make sure that both teams agree on a shared set of objectives (with KPIs). While each team may need to pay attention to unique metrics, a common set that is actually used by shared leadership (probably the exec team). I would insist a routine review of the metrics by the leaders of each team, to include what each team is doing to address shortfalls. Bind the two teams together in a shared objective.

Sales and Operations often have different goals, which can leads to a disconnect. Try bringing them together as one team with shared goals. KPI's that are common for both the teams. This way, they can plan together, which will help solve many of the issues.

Put in place effective approaches and time organization for promoting cooperation between sales and operational divisions. Specify shared goals to promote cohesiveness and commitment to the team. Use the available tools to identify redundant functions and misplaced capacities across the departments. Give employees an opportunity to be trained for all teams so that they appreciate the weaknesses and strength of every team. Provide the teams with means to provide rejuvenating and real-time updates and remarks on current activities. Appreciation and sharing of achievements should be rewarded and such performance motivates both teams to achieve common business goals.

To ensure optimal collaboration between sales and operations, I hold regular joint meetings where we align on our goals and discuss challenges. I make it a point to share key metrics and updates, so everyone understands how their contributions impact the overall success. I also create small cross-functional teams for specific projects, allowing team members to collaborate and learn from one another. By recognizing and rewarding our collaborative efforts, I motivate everyone to stay engaged and committed. This focus on practical solutions helps us build a stronger partnership and drive better results.

The foundation of synergy between sales and operations begins with shared goals and transparent communication. Start by establishing a single source of truth, ensuring both teams are working from the same data set to avoid mixed signals. Next, align incentives—if sales is focused on revenue while operations prioritize efficiency, conflict is inevitable. Instead, shift KPIs toward long-term success metrics like customer retention. Finally, set up regular feedback loops—open, honest communication helps both teams adapt quickly. By breaking down silos and building trust, you'll create an environment where collaboration thrives.