Last updated on 2024年8月22日

You're striving for usability perfection. How can you convince stakeholders to prioritize quality over speed?

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In the fast-paced world of product development, the pressure to deliver quickly can often overshadow the need for thorough usability testing. But if you're aiming for usability perfection, it's crucial to communicate the value of quality to your stakeholders. Quality user experiences are the cornerstone of product success, and ensuring that usability is not compromised for speed is a strategic approach that pays dividends in the long run. By prioritizing usability testing, you ensure that the product not only meets the immediate needs of users but also fosters long-term satisfaction and loyalty.

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Guilherme Cohen

Senior Product Designer | UX/UI Designer | Prototyping | Usability Testing | Mobile Product Design

1 The Value Pitch

To sway stakeholders, start with the big picture: a product's success hinges on user satisfaction, which directly stems from usability. Explain how usability testing identifies and resolves user pain points, leading to a more intuitive and enjoyable product experience. Highlight that while speed in development is important, it should not come at the cost of a product that is difficult to use. A product that is well-received by users is more likely to succeed in the market, and this success is rooted in the quality of the user experience.

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Guilherme Cohen

Senior Product Designer | UX/UI Designer | Prototyping | Usability Testing | Mobile Product Design
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Mainly stakeholders who work on business teams, such as PMs, probably will be convinced if their language is spoken, which means numbers and money-related questions. So, when a usability test points out that something will increase usability and consequently user satisfaction, somehow this will bring results to the company. Try to translate the usability improvement into concrete business results, this speech has a better chance of being successful.

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Atif Sattar

Team Lead UI/UX at Ropstam Solutions Inc.
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Start with the larger picture in order to persuade stakeholders: the success of a product is dependent on user pleasure, which is directly related to usability. Describe how consumer pain points are found and fixed through usability testing, resulting in a more user-friendly and pleasurable product experience. Emphasise that although development speed matters, a product's usability shouldn't suffer as a result. A well-received product has a higher chance of becoming successful in the market, and the success of the product is largely dependent on the quality of the user experience.

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2 Long-Term Gains

Emphasize the long-term benefits of usability testing, such as reduced support costs and increased customer retention. When products are user-friendly, there are fewer complaints and less need for customer support, which translates to cost savings. Moreover, customers are more likely to remain loyal to a brand that provides a seamless user experience. This loyalty can lead to repeat business and positive word-of-mouth, which are invaluable for sustained success.

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Atif Sattar

Team Lead UI/UX at Ropstam Solutions Inc.
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Highlight the usability testing's long-term advantages, such lower support costs and more customer retention. User-friendly goods save money because they receive fewer complaints and require less customer service. Additionally, clients are more inclined to stick with a business that offers a flawless user experience. Positive word-of-mouth and recurring business are two outcomes of this loyalty that are crucial for long-term success.

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3 Risk Mitigation

Discuss how usability testing serves as a form of risk management. By identifying issues early on, you can prevent costly post-launch fixes and avoid damaging your brand's reputation. Explain that the cost of fixing problems after a product is released is significantly higher than addressing them during the development phase. Moreover, a product that fails to meet user expectations can lead to negative reviews and a loss of trust in the brand.

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4 Competitive Edge

Point out that in a crowded marketplace, a focus on usability can differentiate your product from competitors. A user-centric approach to design and development can give you a competitive advantage, as customers gravitate towards products that offer superior experiences. Usability testing ensures that you're not just keeping up with industry standards but exceeding them, setting your product apart in the eyes of consumers.

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5 Stakeholder Involvement

Encourage stakeholders to get involved in the usability testing process. This firsthand experience can be eye-opening, as they witness user struggles and frustrations directly. By engaging stakeholders in this way, they become more invested in the quality of the user experience and can see the tangible benefits of thorough testing. This involvement can also lead to a better understanding of the user's perspective, which is invaluable for making informed decisions.

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6 Continuous Improvement

Lastly, stress the importance of continuous improvement. Usability testing is not a one-time task but an ongoing process that helps keep your product relevant and user-friendly. As user needs and technologies evolve, so should your product. Regular usability testing allows you to adapt and refine your product, ensuring it continues to meet and exceed user expectations. This commitment to quality can lead to a more robust and successful product over time.

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You're striving for usability perfection. How can you convince stakeholders to prioritize quality over speed?

1

2

3

4

5

6

1 The Value Pitch

2 Long-Term Gains

3 Risk Mitigation

4 Competitive Edge

5 Stakeholder Involvement

6 Continuous Improvement

Usability Testing

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You're striving for usability perfection. How can you convince stakeholders to prioritize quality over speed?

1

2

3

4

5

6

1 The Value Pitch

2 Long-Term Gains

3 Risk Mitigation

4 Competitive Edge

5 Stakeholder Involvement

6 Continuous Improvement

Usability Testing

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