Last updated on 2024年9月12日

You're striving for top-notch content performance. How can you ensure data accuracy and reliability?

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Stacy Prokopa

Head of Communications. I help B2C tech companies understand customer needs, find UVP, build a vibrant brand, and scale…
Jenny Rose Spaudo

Freelance Writer & Content Strategist | Content Marketer | PropTech, FinTech, Finance, InsureTech, EdTech, Real Estate,…
Jason Patterson

Founder of Jewel Content Marketing Agency

Are your content strategies hitting the mark? Dive in and share your approach to maintaining data accuracy.

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Stacy Prokopa

Head of Communications. I help B2C tech companies understand customer needs, find UVP, build a vibrant brand, and scale without increasing CAC. I have led teams in Ukraine, Poland, Spain, the UK, and Malaysia ??
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Check channels and compare data and evaluate tools periodically. When possible, rely on trusty analytics platforms such as Google Analytics or SEMrush for more stable readings. Minimize data discrepancy by establishing adequate protocols to govern the collection of data. - Perform periodic check-ups to review data accuracy and rectify any irrelevancies. - Minimize the human factor when entering data into the system. For example, the use of the automated dashboards was instrumental in my previous project to ensure that data was not falsified. It also provided cross-checks to make certain that actionable information was used, improving content performance data.

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Jenny Rose Spaudo

Freelance Writer & Content Strategist | Content Marketer | PropTech, FinTech, Finance, InsureTech, EdTech, Real Estate, Travel
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Of course, you'll want to keep an eye on metrics like: -Monthly/weekly/daily page views -Organic traffic -Time on page -Clickthrough rate -Conversion rate -Bounce rate -Ranking for desired keywords Keep an eye on real-time data and analyze historical performance to ensure accuracy and spot areas for improvement. You may find unexpected surprises that cause you to shift part of your content strategy to better attract your target audience.

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Jason Patterson

Founder of Jewel Content Marketing Agency
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Data can tell you whether people are reading your content. But top-notch content achieves more. It attracts praise, third-party attention, and perhaps leads. Believe me, if something really is great, you'll know.

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Chase Howell

VP of Marketing at InfoTrust | B2B Content Marketing Pro | Adjunct Professor
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While it can be tough to loosen the reins on content measurement, it's often best to turn to an unbiased third party for help in this space. A competent and experienced analytics agency (there are those for both enterprise and SMBs) can help you ensure complete, compliant, and accurate data collection.

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Peace Okagbare??

Health Content Writer & Copywriter | Content Strategist | Helping Healthcare Brands Build Authority with strategic content | Health Promotion | Digital Health Enthusiast | Pharmacist
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Having a clear goal and smashing that goal would tell if your content is hitting the mark. While data can be misleading sometimes, creating SMART goals for your business will keep you in check

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