You're striving to stay top-of-mind with prospects. How can you avoid being perceived as overly persistent?

Offering genuine value is the cornerstone of effective social selling. By sharing industry-specific insights and addressing your prospect's challenges, you position yourself as a trusted advisor rather than just another salesperson. For instance, if your prospect is struggling with LinkedIn engagement, providing a detailed guide on optimizing LinkedIn posts can be immensely valuable. Building trust without immediate sales expectations fosters long-term relationships. This approach ensures you remain top-of-mind when the prospect is ready to make a purchase. Remember, your network is your net worth, and offering consistent, valuable content is the key to unlocking its potential. You got this!

By focusing on providing value through these methods, you position yourself as a trusted advisor who is interested in the success of your prospects. This approach not only enhances your reputation but also increases the likelihood of prospects turning to you when they are ready to make a purchase decision. Remember, social selling is a long-term strategy that requires patience, persistence, and a genuine desire to help your prospects succeed.

Avoid the Value Vomit. Don't share something YOU think is valuable with someone without first establishing they have a problem that the "valuable content" can help fix. Instead of frequent sales pitches, focus on sharing insightful content that benefits your prospects. For example: 1) Educational Content: Share industry trends, tips, and best practices that help your audience solve problems or improve their processes. 2) Engagement: Comment on their posts, offer genuine compliments, and engage in meaningful conversations. This shows you're interested in them, not just the sale. 3) Relevancy - don't just send a personalized message. Send something that is actually relevant to a problem you help solve.

If you build rapport from day one and explain what they can expect from you, your follow up shouldn't be considered overly persistent. Get creative, pay attention to details and use those very details (emotional triggers) to jump back into the conversation.... 'Hi Dorothy, did you find a new home for you and Blanche yet? I know a fenced in play area was important to you and we're one of the only ones in the area that provides that!'

To stay top-of-mind with prospects without being overly persistent, timing is crucial. Here are some strategies: Strategic Follow-Ups: Space out follow-up messages. Wait a week or two between touchpoints unless there’s a pressing reason to reach out sooner. Content Scheduling: Use a content calendar to plan posts. Mix promotional content with valuable insights, industry news, and engaging stories to keep your audience interested without feeling bombarded. Behavioral Cues: Pay attention to engagement signals. If prospects interact with your content or messages, it might be a good time to reach out. If they’ve been unresponsive, give them some space. Balancing timing with valuable content keeps you top-of-mind without seeming persistent.

Being pleasantly persistent is paramount when engaging. Staying top-of-mind without crossing the line into being overly persistent. Authenticity goes a long way when trying to achieve this. Not getting responses does not mean your engagement is not getting visibility. Make sure your interactions are sincere and not just a means to an end. By keeping this in mind you can maintain a presence that feels supportive and attentive, rather than intrusive.

Social media is a conversation channel not a broadcast channel. So commenting on other people’s posts (or replying to others comments on your own post) is key to your visibility. When you comment on your prospect’s posts you show interest in them and their business which helps you to remain front of mind. Also if you comment on other’s posts then they are more likely to see your content (as the algorithm sees the conversation between you which implies a stronger relationship). Finally, commenting on other’s posts raises your visibility with others commenting on that post who may well be outside your network. This could lead to more in-bound profile views and connection requests from 2nd degree connections.

To stay top-of-mind without being perceived as overly persistent, focus on consistent engagement: Share Valuable Content Regularly: Post industry insights, helpful tips, and success stories that benefit your audience. Interact Genuinely: Comment on their posts, share relevant articles, and engage in conversations. This shows interest beyond the sale. Personalize Your Approach: Tailor messages to address specific needs or interests, making interactions feel more relevant. By consistently providing value and engaging genuinely, you build relationships and maintain visibility without overwhelming prospects. How do you balance engagement and persistence in your social selling strategy?