You’re starting a new business. What email marketing tools should you use?

Contact Out and Mail Tracker are life-changing! Contact Out scrapes emails from LinkedIn and helps you get access to high value email addresses. Mail Tracker lets you know when someone reads your email and how many times so it really helps you improve your game.

Mailchimp: Mailchimp is one of the most popular email marketing platforms, offering a user-friendly interface, customizable templates, and robust automation features. It's suitable for businesses of all sizes, including startups, and offers a free plan. Constant Contact: Constant Contact is a comprehensive email marketing platform that provides easy-to-use templates, list management tools, and automation features. It's a great option for beginners and small businesses looking to get started with email marketing. ConvertKit: ConvertKit is a popular email marketing tool designed specifically for bloggers, creators, and small businesses. It offers features such as customizable forms, landing pages, and automation sequences.

Starting a new business, I'm all about leveraging the most efficient email marketing tools to connect with my audience. I recommend using SocialAI tool, which is a game-changer for crafting compelling email campaigns. It simplifies the process by generating personalized content that resonates with my target market. With features like AI-driven copywriting and strategic scheduling, I can create a series of emails that engage and convert. I also ensure the tool integrates with my website and has analytics to track performance. By using such a powerful tool, I can focus on growing my business while maintaining a strong, consistent email marketing presence that drives results.

It's less about the tool and more that you NEED Email Marketing. Reaching out to your clients through email marketing channels allow you to tailor messaging for specific segments of your audience and connect with them in a more authentic and meaningful way - all while staying top of mind. Email marketing empowers sales teams to build meaningful relationships through thought leadership, service, and product placement.

The biggest benefit of email marketing tools is automation. You don't have time to manually send out emails all the time! Your time is better spent elsewhere. Automation is great for set it and forget it. You can feel good knowing that it is running on auto-pilot.

If you're just getting started, stick with free tools so that you can easily test and learn as you learn more about your community and the resources that you need to engage them properly.

Once you have your list of must-haves, pay close attention to the features when comparing tools. Many email marketing tools have very nuanced features that can be hard to decipher. For example, all tools include automation, but this may not mean what you think. If you want RSS automation this may not be standard and cost extra. Or you only get a set number of automations per month. Some plans only include certain types of automation (I just learned this the hard way with one of my tools!). Another thing to pay attention to is the sign-up features. Many provide you with an extra or next-tier feature for a month and then make you upgrade to keep it. I loved the live help in a tool I signed up for and then was sad when it went away.

If you are new to email marketing campaigns or don't know where to start, consider taking courses to help you build campaigns. There are so many amazing (and often free) resources to help you get started. They will give you lots of ideas to implement. Then after time, you can start to see what is working and what isn't to optimize further.