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You're starting a new business. How can you use your copywriting skills to make it a success?

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You've been laid off from your job and you're feeling lost and frustrated. But you also have a dream of starting your own business and being your own boss. You have some skills, some ideas, and some passion, but you're not sure how to turn them into a successful venture. How can you use your copywriting skills to make it happen?

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Alexandra Wong

Raw stories about staying human in the age of AI | I help organizations build impactful hero stories | ex-Dell sales…
Cheryl Lee

Freelance Lifestyle Copywriter | Copy Consultant | Speaker | Voice Actor
Pamela Okon

If it's happening in Web3, I have thoughts about it || ??Web3 content creator ||?????? Marketing strategist

1 Define your audience

Before you write a single word of copy for your new business, you need to know who you're writing for. Who are your ideal customers? What are their needs, wants, challenges, and goals? How can you help them solve their problems or achieve their aspirations? The more you understand your audience, the more you can tailor your message to resonate with them and persuade them to take action.

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Cheryl Lee

Freelance Lifestyle Copywriter | Copy Consultant | Speaker | Voice Actor
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You can only have a business if you're selling your thing to someone. That's why knowing who you're selling to is so important. Copywriting teaches you to look into their pains and fears + hopes and dreams, so you can position your thing in their lives effectively. Remember, it's all about solving problems. Better yet, it's about solving THEIR problems.

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Pamela Okon

If it's happening in Web3, I have thoughts about it || ??Web3 content creator ||?????? Marketing strategist
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I'd scream this a million times if I have to. Identify your audience because you're not for everybody and can't sell to everyone.

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Sunrise Ibiyinka

Direct response Copywriter & marketer || Direct response Copywriter at RDC || bento.me/ibiyinka-sunrise
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You need to know who your audience is specifically. Your business does not cater for everybody, it can only cater to your ideal customers. So you need to know everything there is to know about them. their painpoint, challenges, desires, aspiration and you will only get this through proper into-to market research.

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Duane Lamb, MMBA

I am a practicing digital marketing scholar-practitioner (20+ yrs.). Voice Over Production, Business Expense Reduction, and Business Process Automation are also areas of my specialization.
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The best thing that any entrepreneur can do when starting a new business is to be clear with all of their communications to their public(s). Part of their use of communications will be understanding which communications channels to use to reach said public(s). Once comms channels have been identified, it's important to know the frequency of the messages that will be used to contact all the potential clients. Establish a communications schedule built on the above and then 'rinse and repeat.'

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Hinly Wong

Sell more of your courses & programs with email funnels (and get more bang for your time)
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Your target market is not "everyone." Before you ever start marketing of any kind, you have to define who you're selling to. That means having conversations with people using similar products or services. Asking market research questions. Creating surveys. Understanding WHY people buy. Once you're clear on who you're selling to, a blank page won't scare you.

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2 Craft your value proposition

Your value proposition is the core of your copywriting. It's the statement that tells your audience why they should choose you over your competitors. It's the answer to the question: what makes your business unique and valuable? To craft a compelling value proposition, you need to focus on the benefits, not the features, of your product or service. How does it improve your customers' lives? How does it make them feel? How does it save them time, money, or hassle?

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Markayla Madill

Marketing & Sales Coordinator @ CP Communications | Marketing Communications Writer & Poetry Author
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Knowing your audience is the key. To use your copywriting skills for success, focus on crafting compelling and persuasive messages that highlight the unique value of your products or services. Use persuasive language, create catchy headlines, and emphasize the benefits customers will gain. Don't forget to tailor your copy to your target audience and showcase your brand's personality.

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Sunrise Ibiyinka

Direct response Copywriter & marketer || Direct response Copywriter at RDC || bento.me/ibiyinka-sunrise
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Your value proposition is what sets you apart from the competition and convinces people to choose you over the other guys in your niche/space. its important that you identify it and scream it out loud to your customers as much as possible with your copywriting skills

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3 Write clear and catchy headlines

Your headlines are the first thing your audience will see when they encounter your copy. They have to capture their attention, spark their curiosity, and entice them to read more. To write clear and catchy headlines, you need to use simple and powerful words, avoid jargon and clichés, and communicate the main benefit or promise of your offer. You can also use techniques such as questions, numbers, how-to's, or emotional triggers to make your headlines more engaging.

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4 Create a compelling story

People love stories. They help them connect with you, relate to your brand, and remember your message. To create a compelling story for your new business, you need to have a clear structure, a relatable character, a relevant conflict, and a satisfying resolution. You can use your own story, your customer's story, or your brand's story to illustrate how your business came to be, how it helps people overcome their challenges, or how it delivers on its promise.

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Sunrise Ibiyinka

Direct response Copywriter & marketer || Direct response Copywriter at RDC || bento.me/ibiyinka-sunrise
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Everybody loves a good story. You can use your copywriting skills to craft intriguing, relatable and relevant stories that communicate a solution to your customer per time

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5 Use persuasive language

Your copywriting is not just about informing your audience, but also about influencing them. You want them to feel something, think something, and do something. To use persuasive language, you need to appeal to both logic and emotion, use positive and active words, and address objections and concerns. You also need to use techniques such as social proof, scarcity, urgency, or guarantees to increase your credibility and authority.

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6 Include a clear call to action

Your copywriting is not complete without a clear call to action. This is the part where you tell your audience what you want them to do next. Do you want them to sign up, buy, download, or contact you? Whatever it is, you need to make it easy and obvious for them to take action. To include a clear call to action, you need to use imperative verbs, create contrast, and add value. You can also use buttons, links, or forms to make your call to action more visible and accessible.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alexandra Wong

Raw stories about staying human in the age of AI | I help organizations build impactful hero stories | ex-Dell sales manager, award-winning journalist, best-selling author & social media geek
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All the above are great points - what's not mentioned is the importance of tone of voice. Your personality and content may be the same but how you convey your message - the formality, the vocabulary used, the style - will vary depending on your audience and the platform e.g. own website, Linkedin, Tiktok, etc. The simplest way of putting this is if you had to tell the same message to your grandma, your dad, and your kid. You'd use a different tone of voice for each audience type.

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You're starting a new business. How can you use your copywriting skills to make it a success?

1

2

3

4

5

6

7

1 Define your audience

2 Craft your value proposition

3 Write clear and catchy headlines

4 Create a compelling story

5 Use persuasive language

6 Include a clear call to action

7 Here’s what else to consider

Copywriting

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You're starting a new business. How can you use your copywriting skills to make it a success?

1

2

3

4

5

6

7

1 Define your audience

2 Craft your value proposition

3 Write clear and catchy headlines

4 Create a compelling story

5 Use persuasive language

6 Include a clear call to action

7 Here’s what else to consider

Copywriting

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