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You’re starting a freelancing business. How do you make sure it’s successful?

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You’re starting a freelancing business. How do you make sure it’s successful? Freelancing can be a rewarding and flexible way to earn a living, but it also comes with challenges and risks. You need to plan ahead, manage your time, set your rates, market yourself, and deliver quality work. In this article, we’ll share some tips on how to do operational planning for your freelancing business.

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1 Define your goals

Before you launch your freelancing business, you need to have a clear vision of what you want to achieve and how you’ll measure your progress. Do you want to work full-time or part-time? What kind of projects do you want to work on? How much income do you need to cover your expenses and savings? How will you balance your work and personal life? Write down your short-term and long-term goals and review them regularly.

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Dr. Michael N Brette, J.D. Small Cap Equity Advisors

Raising Capital, Premium Consultant, Fractional Advisor, Member American Bar Association advising companies raising $10 million or more. IPO's, reverse mergers. We never accept success fees. 16 years on LinkedIn.
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Understand your value in setting your fees and never sell your services based on price. Offer value to clients are charge accordingly. Never accept a lower fee based on the promise of future work. It never materializes. If you have a problem getting your fee now you will never get it in the future.

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Emilio José Díaz Quirós

Consultoria con los pies en el suelo para negocios B2B. Estrategia, Ventas, Compras, Personas, Operaciones | Mat. Eléctrico, Fontanería y Clima. Sum. Industrial | Contenido diario en esta red.
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Algunos consejos fruto de la experiencia personal: 1. Abre una cuenta bancaria exclusiva para tu negocio. Eso te facilitará en todo momento el control económico. 2. Realiza un presupuesto que te ayude a visualizar tus gastos fijos, variables y la facturación y margen que necesitas o que te marcas como objetivo. 3. No te compliques, externaliza todo lo que no sea el corazón de tu negocio (al menos de inicio). Asesoría fiscal, informática, logística, ...

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2 Choose your niche

One of the keys to successful freelancing is finding a niche that suits your skills, interests, and market demand. A niche is a specific area of expertise or service that you can offer to your clients. For example, if you’re a graphic designer, you might specialize in logo design, web design, or illustration. Choosing a niche can help you stand out from the competition, attract your ideal clients, and charge higher rates.

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Emilio José Díaz Quirós

Consultoria con los pies en el suelo para negocios B2B. Estrategia, Ventas, Compras, Personas, Operaciones | Mat. Eléctrico, Fontanería y Clima. Sum. Industrial | Contenido diario en esta red.
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Menos es más. No creas que por orientarte a un nicho muy concreto perderás la opción de llegar a otros. Centrarte en un nicho te dará mucho foco y te permitirá avanzar más rápido.

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3 Set your rates

Another important aspect of operational planning is setting your rates. Your rates should reflect your value, experience, and quality of work. They should also cover your business expenses, taxes, and profit margin. There are different ways to charge for your freelancing services, such as hourly, project-based, or retainer. You can research the market rates for your niche, ask for feedback from other freelancers, or use online calculators to determine your rates.

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Emilio José Díaz Quirós

Consultoria con los pies en el suelo para negocios B2B. Estrategia, Ventas, Compras, Personas, Operaciones | Mat. Eléctrico, Fontanería y Clima. Sum. Industrial | Contenido diario en esta red.
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Sin miedo. Fija los precios por valor y no por coste y asegúrate que los precios que fijas te permiten llegar a la rentabilidad deseada (en un plazo de tiempo razonable) Lo mejor de los precios es que puedes experimentar. Prueba. Analiza lo que hace tu competencia, pero piensa en el valor adicional que tu darás y que necesitas que tus clientes valoren y paguen.

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4 Market yourself

To get clients, you need to market yourself effectively. You need to create a professional portfolio that showcases your best work and testimonials. You also need to establish your online presence, such as a website, a blog, or a social media profile. You can use various channels to promote your services, such as networking, referrals, cold emailing, or online platforms. You should also have a clear and compelling value proposition that explains what you can do for your clients and why they should hire you.

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Julian Ramos Santos

CEO & Cofounder @ Fluvia SAS
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En medio de la marea de emprendimientos y la sobreexplotación de la marca personal, hoy más que nunca es importante la autenticidad como distintivo. En un mundo donde hasta la marca personal sigue un formato, no hay mejor diferencial que la honestidad en su sentido más puro. Un ser auténtico es la mejor forma de hacer market fit con un nicho que, simplemente, valora lo que eres y lo que ofreces.

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Emilio José Díaz Quirós

Consultoria con los pies en el suelo para negocios B2B. Estrategia, Ventas, Compras, Personas, Operaciones | Mat. Eléctrico, Fontanería y Clima. Sum. Industrial | Contenido diario en esta red.
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Tu marca personal es un enorme valor. Desarrolla tu perfil en Linkedin, escoge bien las redes sociales en las que tienes que estar y trabájalas; cada una tiene sus particularidades.

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5 Manage your time

As a freelancer, you’re responsible for managing your own time and schedule. You need to plan your work, prioritize your tasks, set deadlines, and track your progress. You also need to avoid distractions, procrastination, and burnout. You can use tools like calendars, timers, or apps to help you organize your time and stay focused. You should also allocate some time for learning new skills, improving your processes, and taking breaks.

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Emilio José Díaz Quirós

Consultoria con los pies en el suelo para negocios B2B. Estrategia, Ventas, Compras, Personas, Operaciones | Mat. Eléctrico, Fontanería y Clima. Sum. Industrial | Contenido diario en esta red.
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Elemento clave. Ya sabes las horas que tiene el día. No valen excusas de no me da tiempo. Prioriza. Define tareas clave y aunque no te gusten, dedíca el tiempo a lo más importante (aquello que tiene un mayor impacto en tu negocio) No procastines. Lo que más te cuesta, hazlo lo primero.

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6 Deliver quality work

The last but not least tip for operational planning is delivering quality work. Quality work means meeting or exceeding your clients’ expectations, following their instructions and feedback, and delivering on time and within budget. Quality work can help you build trust, reputation, and loyalty with your clients. It can also lead to repeat business, referrals, and positive reviews. You should always strive to improve your skills, communicate clearly, and provide value to your clients.

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Emilio José Díaz Quirós

Consultoria con los pies en el suelo para negocios B2B. Estrategia, Ventas, Compras, Personas, Operaciones | Mat. Eléctrico, Fontanería y Clima. Sum. Industrial | Contenido diario en esta red.
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Siempre. No bajes los precios para dar un servicio con el que no te sientes cómodo. Tú defines el nivel de calidad que quieres dar.

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Benito Rodriguez

Freelance Business Consultant searching for New Opportunities
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In my 41 years of experience, consistent quality will always carry a higher price which customers will always be willing to pay.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Operational Planning

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You’re starting a freelancing business. How do you make sure it’s successful?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your niche

3 Set your rates

4 Market yourself

5 Manage your time

6 Deliver quality work

7 Here’s what else to consider

Operational Planning

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You’re starting a freelancing business. How do you make sure it’s successful?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your niche

3 Set your rates

4 Market yourself

5 Manage your time

6 Deliver quality work

7 Here’s what else to consider

Operational Planning

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感谢您的反馈

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