You’re starting an agribusiness. What are the most important traits for success?

3 Technical skills

The third trait you need is a high level of technical skills and knowledge in your specific field of agribusiness, such as crop production, animal husbandry, food processing, agroforestry, biotechnology, or digital agriculture. You need to be able to apply the best practices, standards, and innovations in your industry and ensure the quality and safety of your products and services. You also need to be able to use the appropriate tools, equipment, and software to enhance your productivity and efficiency. Technical skills will help you deliver value to your customers and stay ahead of the competition.

4 Communication skills

The fourth trait you need is a strong ability to communicate effectively with different audiences and stakeholders, such as farmers, suppliers, customers, investors, employees, regulators, media, and the public. You need to be able to express your ideas, opinions, and information clearly, persuasively, and respectfully, both verbally and in writing. You also need to be able to listen, understand, and respond to the feedback, concerns, and expectations of others. Communication skills will help you build trust, rapport, and collaboration with your network and partners.

5 Problem-solving skills

The fifth trait you need is a keen sense of problem-solving and creativity in dealing with the challenges and uncertainties of agribusiness, such as weather, pests, diseases, market fluctuations, supply chain disruptions, and consumer preferences. You need to be able to analyze, diagnose, and resolve issues quickly and effectively, as well as anticipate and prevent potential problems. You also need to be able to generate, test, and implement new ideas, solutions, and improvements that can add value to your business and customers. Problem-solving skills will help you adapt, innovate, and grow in a complex and dynamic environment.

6 Leadership skills

The sixth trait you need is a remarkable capacity to lead, inspire, and empower yourself and others in your agribusiness venture. You need to be able to set, communicate, and pursue a clear and compelling vision, mission, and goals for your business and team. You also need to be able to delegate, coach, and support your team members, as well as recognize and reward their achievements and contributions. Leadership skills will help you create a positive, productive, and inclusive culture that can foster excellence, loyalty, and satisfaction.