登录查看更多内容

You're a social media manager working with influencers. How do you make sure they don't ruin your brand?

由人工智能和领英社区提供技术支持

Working with influencers can be a great way to boost your brand awareness, reach new audiences, and generate trust and credibility. But it can also be a risky business, especially if you don't have a clear strategy, contract, and communication with your collaborators. As a social media manager, you need to make sure that the influencers you work with align with your brand values, goals, and guidelines, and that they don't damage your reputation or violate any rules or regulations. Here are some tips on how to avoid influencer disasters and maintain a positive and professional relationship with them.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Muhammad Hamza

Helping early-stage founders build their LinkedIn? authority

1 Define your expectations

Before you start working with any influencer, you need to define your expectations and objectives for the collaboration. What are you trying to achieve? Who are you trying to reach? How do you want the influencer to promote your brand, product, or service? How will you measure the results? These are some of the questions you need to answer and communicate clearly to the influencer, preferably in a written contract that outlines the scope, terms, and deliverables of the partnership. This way, you can avoid any misunderstandings, conflicts, or disappointments later on.

添加您的观点

Adham Gamal

Freelance Marketing executive at Mashy Live| Copywriter| Z Human
举报内容
Influencers = Brand Boost (if done right). Choose wisely: Forget follower count. Find influencers whose niche and values match yours, building trust with your target market. Deep dive: Look for influencers with high-quality content and real engagement, avoiding those in controversies. Communicate clearly: Brief them on your brand, goals, and voice, but allow creative freedom. Approve strategically: Get approval for final content, but focus on core messaging and brand alignment, not scripting. Build partnerships, not deals: Cultivate long-term relationships with influencers who embody your brand values. Measure and adapt: Track results and adapt your strategy for future collaborations.

已翻译

赞
Muhammad Hamza

Helping early-stage founders build their LinkedIn? authority
举报内容
Start by laying out clear expectations. Create a simple yet comprehensive guide detailing what is acceptable and what isn’t. For example, specify the types of language that should be avoided or the kind of imagery that aligns with your brand values. It’s like setting the rules for a game – everyone plays better when they know the boundaries.

已翻译

赞

2 Choose the right influencers

Not all influencers are created equal. Some may have a large following, but not a loyal or engaged one. Some may have a niche audience, but not a relevant or compatible one. Some may have a great reputation, but not a consistent or authentic one. As a social media manager, you need to do your research and choose the right influencers for your brand, based on their audience size, demographics, interests, values, and style. You also need to check their previous collaborations, reviews, feedback, and performance, and make sure they don't have any controversies, scandals, or negative associations that could harm your brand image.

添加您的观点

Muhammad Hamza

Helping early-stage founders build their LinkedIn? authority
举报内容
Don't just look at the number of followers; dig deeper. Choose influencers who embody your brand's essence. Think of it like picking a team for a group project; you want members who not only bring the skills but also gel well with the team’s ethos. For instance, if you're a fitness brand, partnering with an influencer who shares genuine content about their fitness journey can resonate more authentically than someone who just fits the aesthetic.

已翻译

赞

3 Provide guidance and feedback

Working with influencers doesn't mean giving them free rein to do whatever they want with your brand. You still need to provide them with some guidance and feedback on how to create and share content that meets your standards and requirements. You can provide them with a brief, a style guide, a content calendar, a hashtag, or a call to action, depending on the type and level of collaboration you have. You can also monitor their posts, stories, videos, or podcasts, and give them constructive feedback on what works well and what needs improvement. Don't be afraid to ask for revisions, edits, or corrections if something is inaccurate, misleading, or inappropriate.

添加您的观点

Muhammad Hamza

Helping early-stage founders build their LinkedIn? authority
举报内容
Offer a mix of freedom and structure. It’s akin to giving someone a map with the destination marked but allowing them to choose the route. Share brand materials, product insights, and past successful examples. However, after a campaign or post, don’t shy away from giving constructive feedback. It's like a coach-player relationship, where guidance helps in refining their game.

已翻译

赞

4 Respect their creativity and autonomy

While you need to provide guidance and feedback to influencers, you also need to respect their creativity and autonomy. Remember that they are not your employees, but your partners, and that they have their own voice, personality, and expertise. Don't try to micromanage them or impose your vision on them. Trust them to create content that resonates with their audience and reflects their unique perspective. Allow them to have some flexibility and freedom in how they express themselves and showcase your brand. As long as they follow your guidelines and goals, let them be themselves and have fun.

添加您的观点

Muhammad Hamza

Helping early-stage founders build their LinkedIn? authority
举报内容
Recognize that influencers are creative artists. Provide them with your brand’s palette but let them paint the picture. A practical approach could be setting up brainstorming sessions where you discuss ideas. This respects their creative process while ensuring alignment with your brand. It’s similar to collaborative group work, where each member’s input is valued to achieve the best outcome.

已翻译

赞

5 Communicate regularly and openly

Communication is key to any successful collaboration, especially with influencers. You need to communicate regularly and openly with them, and make sure they do the same with you. You need to establish a channel and a frequency of communication that works for both parties, and use it to share updates, information, feedback, questions, or concerns. You also need to be transparent and honest with them, and expect them to be transparent and honest with you. Don't hide or ignore any issues, problems, or complaints that may arise, but address them promptly and professionally. And don't forget to appreciate and acknowledge their work and contribution, and show them that you value and respect them.

添加您的观点

Muhammad Hamza

Helping early-stage founders build their LinkedIn? authority
举报内容
Establish an ongoing dialogue. Think of it as maintaining a friendship where regular check-ins help keep the relationship strong. Utilize tools like monthly catch-up calls or feedback forms to stay connected. This ensures you’re both on the same page and can quickly pivot strategies if needed. It's about building a bridge of communication that supports both parties effectively.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Social Media Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You're a social media manager working with influencers. How do you make sure they don't ruin your brand?

1

2

3

4

5

6

1 Define your expectations

2 Choose the right influencers

3 Provide guidance and feedback

4 Respect their creativity and autonomy

5 Communicate regularly and openly

6 Here’s what else to consider

Social Media Management

给文章评分

感谢您的反馈

更多Social Media Management相关文章

更多相关阅读内容