You’re a social media manager. How do you keep up with the latest trends and tools?

LinkedIn will mich mit dem Top Voice Badge auszeichnen, wenn ihr hier kr?ftig liket. Also aufgehts: bitte viele Likes hier hinterlassen! Diese KI-Fragen und Antworten von LinkedIn sind alles andere als gut... braucht man eigentlich nicht. Um zur Sache zu reden: mit den Newslettern von Matt Navarra, Pixelschmitt und insbesondere mit dem kostenpflichtigen Social Media Watchblog-Newsletter bist du immer auf dem neuesten Stand. Mehr braucht es eigentlich nicht. Ansonsten: mir folgen. Schadet ebenfalls nicht. Und jetzt bitte kr?ftig hier liken. Danke.

Do your research, follow industry creators, and use the platforms you work on regularly. I learn so much when I'm scrolling through TikTok and Instagram as a consumer and social media professional. Social media trends and tools are ever changing and you need to have to keep your eye on what happening on the platforms. When you learn or find something interesting then save it in one place, so you can reference when you're looking to try something new.

A few of my favorite newsletters and experts to learn from: - Jack Appleby, creator of Future Social - Alexa Heinrich, creator of Accessible Social - Amanda Goetz, Brand Building - Nathan Jun Poekert, Fractional head of social

Keeping up with social media updates and trends is vital for us. i think one effective strategy is to follow leaders, influencers, and experts in your niche on various social media platforms, gaining valuable insights into emerging trends and best practices. Additionally, staying informed through social media specialized blogs and websites who provides in-depth analysis and commentary on industry developments. Also do not forget to subscribe to newsletters created by social media professionals, this offers a convenient way to receive curated updates and actionable tips directly in your inbox. By employing these methods, you can stay ahead of the curve and adapt your strategies to the ever-evolving social media landscape.

Following leaders, influencers, and experts in your niche on social media is an excellent strategy for staying informed and learning from the best in the industry. Here are some key points to consider when implementing this approach: 1. Identify Key Influencers 2. Observe Content and Interaction 3. Participate in Communities 4. Ask Questions and Seek Feedback 5. Subscribe to Newsletters, Podcasts, Blogs, and Magazines 6. Networking Opportunities 7. Diversify Your Sources 8. Stay Active and Engaged By consistently following leaders in your niche and engaging with the broader community, you can accelerate your learning, stay updated on the latest trends, and refine your social media strategies based on the best practices

Staying ahead in the dynamic landscape of social media requires embracing innovation and experimenting with new features and platforms. While not every trend may align with your goals, being aware of emerging tools and formats allows you to adapt and evolve your strategy accordingly. Whether it's exploring new formats, staying open to experimentation fosters creativity and keeps your audience engaged. Anyone try Instagram Flipside yet?

Always be a practitioner of social media...things changes too quickly and quite often new features are added without it being obvious. Set up test accounts as a sort of 'sand box' for experimenting and learning. You can then start to ask 'how could I use this in my workplace' or 'will this be useful for my business or brand'.

In my opinion, it's very hard to work on social media without being active on it yourself. You can follow experts and read blogs, but there is no better experience than actively using social media every day. I often find trends in my own personal feed instead of my business feeds. I also use my own accounts to test and trial different things before I suggest them to my clients. I even posted every day on my personal TikTok for a month to try and understand the platform more.

I used to research beta results when platforms launch a new feature to check first how this feature works and what to expect. Then, creating a testing plan and comparing new features (testing just one at a time) vs traditional content would help you understand if this boosts your performance or the other way.

Innovation begins with awareness. Stay strategically attuned to emerging features on platforms. While you don't need to adopt every new feature immediately, being aware of them allows you to assess their potential relevance to your goals and audience. The social media ecosystem constantly introduces new players. Approach new platforms with a measured mindset. Assess their demographics, engagement dynamics, and alignment with your brand before diving in. Platforms like TikTok, Clubhouse, or Discord may offer untapped opportunities, provided they align with your strategic objectives. Tools amplify your creative capabilities. Stay agile in adopting new tools that streamline content creation and management.

F**k analytics. Spend your time looking at your navel or your competition's navel and you'll spend less time innovating. Seriously. Understand your customers and treat them like your friends. What do they listen to? Ratings. Do the absolute best you can for your customers (and your not-yet-customers) and the word will get around. But, don't do it so that the word will get around. Do it because you are passionate about helping people, not making money. Do it like a lover. Or, do something else.

Es gibt Kennzahlen und KPI. Kennzahlen sind z. B. die Interaktionsrate, Anzahl der Abonnenten etc. KPI zeigen, ob ich ein Ziel erreicht habe – oder nicht. Ich finde es wichtig, die "richtigen" KPI (Key Performance Indicators) zu definieren. Sie müssen zu den Zielen passen (die aus der Strategie abgeleitet werden). KPI k?nnte zum Beispiel "Steigerung der Interaktionsrate um 5 Prozent" sein. Fazit: Die meisten Zahlen brauchen dich nicht interessieren, konzentriere dich stattdessen auf die richtigen.

Utilizo ferramentas analíticas para avaliar métricas como engajamento, alcance e convers?es. Essas análises me ajudam a identificar padr?es e ajustar estratégias conforme necessário. Além disso, mantenho-me informado sobre atualiza??es nas plataformas sociais e participo de grupos profissionais para compartilhar insights e obter feedback sobre as melhores práticas. Essa abordagem baseada em análises garante que minhas estratégias estejam sempre otimizadas e alinhadas com as demandas em constante evolu??o do ambiente digital. Ferramentas para análise: emplifi e stilingue.

I think I love Ed's Answer here, look you have to understand that all audiences are different even though they may have a world of similarities. Forget about numbers, if you want to know what trend will catch on or what content will convert more customers in your business. Look into what your customers are reacting to, the kind of content they are used to consuming and then just replicate those. Rather than understanding analytics on a mass scale, try to understand what your audience is looking for on social media, the kind of content they are reacting to and try to replicate that for your business's content and you will have a winning strategy. Rather than looking at the entire market's analytics, look into your post analytics.

Analytics should be used to measure your short-term (ex: targeting for info shares about an event, or product launch) and long-term goals (building your audience, ramping up on impressions, getting brand recognition). To deep dive into your long-term objective, do a thorough audit of our activities once a year. Stay on track with monthly check-ins on engagement and impressions, tweak as needed. Lather, rinse, and repeat. Tracking your successes will help inform future campaigns and ensure that your annual content is easier to generate based on past results.

I'm currently undergoing some upskilling through a free course provided by the government. This has helped me build confidence and update my skills knowledge on specific sectors

Social media being as dynamic as it is, it is important to keep on top of learning about platforms, changes to features, trends etc. through different sources. Online Courses are a great one, especially: - Google (Fundamentals of Digital Marketing) - Tiktok for Business by Later - Social Media Analytics by Quintly There are 100's more to choose from across different platforms.

You can enhance your skills by showing up consistently, learning from others, and engaging with your connections. If you want more, give more.

Continuous learning is crucial for success in social media management. Explore courses, webinars, and workshops to expand your skill set in areas such as content creation, analytics, and community management. Platforms like LinkedIn Learning, Coursera, and HubSpot Academy offer a wealth of resources tailored to social media professionals. By investing in learning new skills, you'll stay competitive in the field, adapt to industry trends, and enhance your ability to deliver impactful campaigns and strategies.

"Stay ahead in the ever-evolving landscape of social media by continuously learning new skills. Enroll in online courses, workshops, and certification programs tailored to social media marketing. Explore topics such as content creation, community management, and data analysis to enhance your expertise. Experiment with emerging tools and platforms to expand your skill set. Embrace a mindset of lifelong learning to adapt to industry changes and maintain a competitive edge in your field."

Scroll. I know that sounds silly but if you are trying to do research, research directly on the app. I would suggest TikTok to start in regards to sounds and trending music. Instagram for the aesthetic and business trends. Also music that is trending on IG itself. Also zoom your thought process outward when scrolling. Take note of sounds or memes or words that are trending as you scroll. As an SMM, you should see the trend before it even emerges. #heathercoxcodes

Foster creativity and curiosity to excel in social media management. Experiment with different content formats, visuals, and storytelling techniques to captivate your audience's attention. Stay curious about emerging trends, platforms, and audience behaviors, and explore innovative ways to engage and connect. By embracing a mindset of creativity and curiosity, you'll uncover fresh ideas, push boundaries, and continuously evolve your approach to social media, ultimately driving greater impact and success in your campaigns and strategies.

Be sure to look outside of your usual social platforms for inspiration ? For example - if your main focus is LinkedIn, search Reddit for the topic you post about. Different, yet relevant conversations happen in each space, so it's important to widen your search when looking for inspiration.

???? Pour ma part, je m’abonne déjà à mes concurrents, ainsi qu’à certaines marques qui ont une stratégie de communication digitale efficace, afin de m’en inspirer. Ensuite, je fais de la veille quotidiennement. Que ce soit au travail ou pendant mon temps libre, je vérifie les communications d’entreprises telles qu’Intermarché, Crédit Agricole, Décathlon, Leroy Merlin et d’autres grands groupes. J’utilise fréquemment des # sur différents sujets pour trouver des comptes intéressants, et j’enregistre ces informations dans un fichier Excel pour mon benchmark ?? Je m’abonne aux leaders de mes leaders. J’enregistre les comptes LinkedIn que j’adore dans ma barre de favoris ??

Explore new platforms: Beta test emerging platforms to understand their potential. Follow industry experts: Learn from influencers, attend webinars, and read industry publications. Utilize social listening tools: Monitor trending topics and conversations related to your niche. Experiment and analyze: Try new features, track results, and adapt your approach based on data insights. Engage with online communities: Learn from other professionals and share best practices.

Used to be such a struggle earlier due to content abundance. The Girls in Marketing membership has solved this for me. They have 'What's Trending' sessions each month that highlight the recent platform updates, social best practices and inspiration from marketers. It's also a great place to learn new and relevant courses, covering everything from Content , Copywriting, Emails to SEO. Another tool I find very helpful is Brandwatch. Their webinars and blogs are all about the latest trends and key takeaways from things happening all around the world. There are some very useful pages like Social Media Today that give recent bite size information on what's happening now. Value over numbers, always!

Experiment on yourself. Use your own social channels as a laboratory of experimentation in topics, formats, and creative approaches. There are no approvals to seek and no brand guidelines to follow. Be inspired by your own curiosity and guided by the data.

Before posting anything, ask, "Does this line up with our organization’s mission and values?" If the answer is, "No," ignore it. Resist the temptation to "throw it out there and see what sticks." Language matters. Remember... Words. Create. Ideas.? ? Davis 2016

Personal favorites are: - Social Media Today - Forbes (Social) - Adweek (Social) - PR Daily - Social Media Daily I'm in a handful of social media and marketing groups across LinkedIn: - Marketing Millennials - Girls in Marketing - Pretty Little Marketer And I follow a handful of incredibly insightful social media professionals on LinkedIn: - Nathan Jun Poekert - Bri Reynolds - Brianna Doe Finally, I am always online...always.

I try not to let being chronically online be my only character trait as a social media manager and strategist. I do use my personal social as a sandbox for content creation, participating in trends, and learning how to navigate the platforms as an end user. Those habits absolutely make me better at my job. On the other end of the spectrum, I make it a habit to know what's going on in the world so that I can use social responsibly, and I have a few creative hobbies outside of work that don't revolve around making and consuming content. The world is a big place, and social should be a tool to connect and broaden the human experience not define it.