You’re a small business owner. How can you improve your customer service?

When it comes to a small business, it is usually very easy to handle the customers as there is a very small number. However, the feedback from this small group will make a huge impact in the long run of the business. Therefore, as the number is very small, it is essential to make sure each one of your customers gets individual attention and excellent customer service. Below is a thought that may be useful: 1. Identify your customers. 2. Learn about their pain points. 3. Design a solution that targets their emotions by resolving their pain. 4. Train your customer service team. 5. Use CRM software to effectively manage your resources. 6. Address queries as quickly as possible. 7. Supervise team performance. 8. Go the extra mile always.

The biggest challenges in customer services in small business are lack of consistency,and lack of skilled manpower.Small busienss can not afford highly skilled manpower.Most of the service delivery activities are dependent on individual rather than organizational processes.As a result,there is too much variability in customer experiences because the skills of individuals and their sensitivity to customer service will vary.If there are standardized processes and KPIs are defined then there will be quality and consistency.It is also important to institute a mechanism to review the customer service delierbales and process of taking feedback customer.Small Business must invest in building comptence of the people by imparting relevant traings.

Small business owners should be in the habit of regularly talking to their customers and learning about how their business solves their pains. When going into these conversations, don't offer up solutions in the beginning and spend your time listening and building empathy. This will empower you to better understand your customer and be more prepared to improve your business to solve their problems.

Identify what the existing situation is, what the goals are, and what needs to be improved. This should tell you whether it's staffing, product quality, tools & equipment, process and protocols, or a combination of all of them.

Train your team to always put themselves in your customer's shoes. Remind them daily. This will build a customer-first culture throughout all levels of your business.

Build systems within your business to regularly collect CSAT and NPS from your customers. That way you can have a customer experience barometer and regularly improve based on feedback. You'll also want to develop company & industry specific KPIs to continually improve the customer experience.

Short version: Actually care!’… Don’t just say you do! Customers see right through when a supplier is just going through the motions but ultimately doesn’t care as much as they say they do. And nothing destroys trust quite like being treated like crap ??♂???