When presenting complex medical devices, it's crucial to focus on the benefits that matter most to your clients. Here's how to make those features stand out:
- Connect each feature to a direct benefit, explaining how it solves specific problems or improves patient outcomes.
- Use visual aids like charts and diagrams to demystify technical aspects and demonstrate the device's functionality.
- Share real-world success stories or testimonials that illustrate the device's impact in a healthcare setting.
How do you approach highlighting product features in your presentations? Share your strategies.
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Para apresentar dispositivos médicos complexos, destaque os benefícios relevantes para os clientes, ligando cada recurso a solu??es específicas. Utilize gráficos para simplificar aspectos técnicos e compartilhe casos de sucesso reais para ilustrar o impacto positivo. Como você destaca os recursos do produto em suas apresenta??es? Compartilhe suas estratégias
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To emphasize unique product features, in my opinion the determining factor is to translate technical sophistication into concrete solutions that can solve customer problems. First, clearly identify specific clinical needs and highlight how your device outperforms the competition (e.g. in accuracy, efficiency or safety). Try use case studies, scientific evidence, but above all practical examples to show the real impact of the product in daily practice. Second, always think about people. It's not just about advanced technology; it's about how that technology facilitates the work of healthcare staff, optimizes procedures or improves patient outcomes.
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A melhor propaganda para seu produto inovador é a chance de ser utilizado, ter afinidade com cliente para apresentar seu produto e utiliza-lo junto ao cliente trará uma perspectiva única sobre o produto.
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