You're sharing customer data with external vendors in CRM projects. How do you ensure its confidentiality?
In today's digital landscape, sharing customer data with external vendors is a common aspect of Customer Relationship Management (CRM) projects. CRM refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. However, as you engage with various vendors, ensuring the confidentiality of this data becomes paramount. It's not just about compliance with laws like the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), but also about maintaining the trust of your customers and protecting your business reputation.