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You’re in IT services and looking to network. How can you make the most of your time at events?

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Networking is a vital skill for any IT professional who wants to advance their career, find new opportunities, and learn from others in the field. However, attending events can be daunting, time-consuming, and ineffective if you don't have a clear strategy. In this article, we'll share some tips on how to make the most of your time at IT events and network like a pro.

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Marjan Rezaeezadeh

PMP? | Project Manager | Project Leadership

1 Choose the right events

Not all events are created equal. Some may be more relevant, valuable, and enjoyable than others. Before you sign up for an event, do some research on the agenda, the speakers, the attendees, and the format. Look for events that match your interests, goals, and level of expertise. Also, consider the size, location, and duration of the event. You want to attend events that are convenient, manageable, and conducive to networking.

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Marjan Rezaeezadeh

PMP? | Project Manager | Project Leadership
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At IT events, set clear goals. Introduce yourself confidently and genuinely. Listen actively and ask questions. Exchange contact info and follow up afterward. Attend sessions to learn and engage with experts. Be proactive in joining conversations and activities.

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Steve Bakanov

GLOBAL TRANSFORMATIONAL TECHNOLOGY EXECUTIVE Passionate about maturing global teams, products , operations, and services
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To maximize networking at IT services events, start with strategic preparation by researching the agenda and attendees, setting clear goals, and crafting an elevator pitch. Reach out to key individuals beforehand to express interest and arrange meet-ups. At the event, engage actively by participating in relevant sessions and initiating conversations during breaks, showing genuine interest in others' work and challenges. Collect contact information and make notes for personalized follow-ups. After the event, promptly send personalized messages recalling specific conversation points and suggesting further discussion or collaboration. Connecting on professional networks like LinkedIn ensures continued communication.

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Dr. Michael N Brette, J.D. Small Cap Equity Advisors

Raising Capital, Premium Consultant, Fractional Advisor, Member American Bar Association advising companies raising $10 million or more. IPO's, reverse mergers. We never accept success fees. 16 years on LinkedIn.
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Become a sponsor of the event. Become a feature speaker at the event. Be invited to set on discussion panel. Attend after conference dinners. Have a hospitability suite where you serve drinks and appetizers and invite attendees to come and enjoy. Collect business cards for a drawing.

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2 Prepare your pitch

You never know who you might meet at an event, so it's important to have a concise and compelling introduction ready. Your pitch should briefly describe who you are, what you do, and what you're looking for. It should also highlight your value proposition, your achievements, and your skills. Your pitch should be tailored to the context and the audience, and it should invite further conversation. Practice your pitch beforehand and make sure it sounds natural and confident.

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3 Be proactive and friendly

Networking is not a passive activity. You have to make an effort to approach people, start conversations, and build rapport. Don't wait for others to come to you, or stick to your comfort zone. Be open-minded, curious, and respectful. Ask questions, listen actively, and share your insights. Smile, make eye contact, and use positive body language. Remember that networking is not just about exchanging business cards, but about creating meaningful connections.

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yoliswa shange

Key Account manager, Business Development manager
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One thing I've found to be helpful, is just starting a conversation, be it in a grocery store, even at a doctors appointment. In an environment that is relaxed, where one is not thinking of targets, I've made some great connections. As the conversation flows always be respectful sometimes a bit of humor can lighten up someone's mood. Imagine that every adult you see is a professional somewhere, then simply be curious what happens in grocery stores. No pressure, just a simple human connection.

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4 Follow up and stay in touch

Networking doesn't end when the event is over. You have to follow up with the people you met and maintain the relationship. Within a day or two, send a personalized email or message to each contact. Remind them of who you are, what you talked about, and what you can offer. Express your appreciation, interest, and enthusiasm. Suggest a next step, such as a phone call, a meeting, or a referral. Keep the communication going until you achieve your desired outcome.

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5 Leverage social media

Social media is a powerful tool for networking before, during, and after events. You can use it to research the event, the speakers, and the attendees. You can also use it to promote the event, share your insights, and engage with other participants. Follow the event hashtag, join the event group, or create your own post. Tag, mention, or comment on the people you want to connect with. Show your expertise, value, and personality. Social media can help you expand your network and increase your visibility.

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6 Evaluate and improve

Networking is a skill that you can improve with practice and feedback. After each event, take some time to reflect on your performance and results. Ask yourself what went well, what didn't, and what you can do better next time. Identify your strengths and weaknesses , and set specific goals for improvement. Seek feedback from others, such as mentors, peers, or coaches. Learn from your experiences and apply your learnings to future events.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re in IT services and looking to network. How can you make the most of your time at events?

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1 Choose the right events

2 Prepare your pitch

3 Be proactive and friendly

4 Follow up and stay in touch

5 Leverage social media

6 Evaluate and improve

7 Here’s what else to consider

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