You’re an SEO manager who wants to avoid common mistakes. How can you do it?

As an SEO manager aiming to avoid common mistakes, focus on creating quality content that matches user intent, ensure your website is mobile-friendly and loads quickly, use relevant keywords naturally, avoid keyword stuffing, and build reputable backlinks. Regularly update your content and monitor your site's technical health to ensure a smooth user experience. Staying updated with SEO best practices and algorithm changes is also crucial for avoiding mistakes.

Before you remotely start doing anything 'seo', you've got to: 1) Understand your business, differentiators, weaknesses, key numbers. 2) Understand your user journey. Know key journey points, user behaviour, pain points and needs. 3) Know your competitors - regular swots, site updates, offerings, user journeys. Then and only then would you be able to connect seo opportunities with your business. Otherwise it would be just another audit.

Stay updated with SEO trends and algorithm changes. Conduct thorough keyword research; avoid stuffing. Focus on quality content that answers user queries. Ensure mobile optimization and fast page speeds. Use descriptive, keyword-rich meta titles and descriptions. Build natural, high-quality backlinks; avoid black-hat tactics. Regularly audit your site for SEO issues and fix them. Monitor analytics to adjust strategies based on performance. Embrace local SEO for location-based businesses. Be patient; SEO success takes time.

To avoid common SEO mistakes. - Stay updated with search engine algorithm changes - Conduct regular audits of website for technical issues - Focus on user experience and mobile optimization - Avoid keyword stuffing; prioritize relevance and quality content - Build high-quality backlinks from reputable sources - Monitor competitors' strategies & adapt accordingly - Measure performance with relevant KPIs & analytics - Stay ethical; avoid black hat SEO tactics.

Google is constantly changing, so I only see one possible solution: stay up to date with all documentation, study, measure results and apply solutions. Fundamental good SEO practices continue to move forward, but, for me, there is a mantra: meet the user's search intentions and offer useful, quality content.

As an SEO manager aiming to avoid common mistakes, I prioritize a comprehensive understanding of search engine algorithms and industry trends. Regularly staying updated on algorithm changes and emerging SEO practices helps mitigate errors. Additionally, fostering open communication within the team encourages collaboration and the sharing of diverse insights, contributing to a more robust and adaptive SEO strategy. Continuous monitoring of website performance metrics and analytics aids in identifying potential issues promptly, allowing for quick adjustments and preventing common pitfalls in the ever-evolving landscape of search engine optimization.

1) A/B test and measure results. 2) Track rankings actively 3) Add annotations to tools when making changes. 4) Measure impact of other channel related changes on organic traffic and seo.

Absolutely! Here are some key points to remember: SEO is an ongoing process, not a one-time project. Set clear and realistic goals and KPIs. Constantly monitor, analyze, and improve your strategy. Use the right tools and metrics for tracking and measuring performance. Identify strengths and weaknesses and test different hypotheses. Don't rely on vanity metrics or outdated data; use actionable insights. Stay data-driven and continuously optimize your SEO strategy to achieve your goals.

LinkedIn and X (Twitter) are some of the best real time ways to keep abreast of what's happening in SEO. The comments in themselves can be a gold mine of data and insights.