You’re a self-employed film editor. How can you market yourself to get more work?

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As a self-employed film editor, you have the freedom and flexibility to choose your own projects and clients, but you also face the challenge of finding and securing enough work to sustain your income and reputation. How can you market yourself effectively in the competitive film industry and attract more opportunities and referrals? Here are some tips to help you showcase your skills, build your network, and grow your portfolio.

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Matt Kliegman

Award-winning Filmmaker Creative Director and Editor @ STEAMCLAM MEDIA | Visual Storytelling, Film, New Media

1 Create a website

A website is your online portfolio and resume, where you can display your previous and current work, your services, your rates, and your testimonials. It's also a way to establish your brand identity and style, and to communicate your value proposition and unique selling points. Make sure your website is professional, user-friendly, easy to navigate, and updated regularly. Include a contact form, a blog, and links to your social media profiles.

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Dan Akinlolu

Grey Consortium Holdings Ltd
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I have found it very useful to have a website especially that it contains more information about your experience and showreel. It is imperative to make sure that the website is your showroom and reception as well as your business card.A quick link to share your body of works and showreel.

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2 Use social media

Social media is a powerful tool to promote your work, connect with potential clients and collaborators, and engage with your audience. You can use platforms like Instagram, YouTube, Vimeo, Twitter, and LinkedIn to share your work samples, behind-the-scenes stories, tips and tricks, industry news, and feedback. You can also join relevant groups, forums, and communities, and participate in discussions, events, and challenges. Be consistent, authentic, and helpful, and avoid spamming or overselling.

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Dan Akinlolu

Grey Consortium Holdings Ltd
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I actually agree that social media has been tremendously useful in marketing skills and and opportunity for netwroking. Often times it assist your brand of service and create sustainable awareness.

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Daniel Owusu-Fianko

Streaming Media Assistant
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Using social media to highlight your skills is the best way to market yourself in this generation with a focus on consistency and showcasing your expertise with various content.

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3 Network with others

Networking is essential for any self-employed film editor, as it can help you find new leads, referrals, and recommendations, as well as learn from others and expand your skills. You can network with other film professionals, such as directors, producers, writers, cinematographers, and sound designers, as well as with clients, agencies, studios, and festivals. You can attend industry events, workshops, screenings, and conferences, or host your own. You can also reach out to people via email, phone, or social media, and follow up with them.

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Dan Akinlolu

Grey Consortium Holdings Ltd
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Attending networking event is the most effecient way to add value to your edtiting services.Film and media job opportunities is usually active through meeting industry people for opportunity, to score new project or clients, it is important to be very startegic through industry events that create newtwork opportunity.

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4 Ask for testimonials

Testimonials are a great way to showcase your credibility, quality, and customer satisfaction. They can also help you build trust and rapport with potential clients, and increase your chances of getting repeat or referral business. You can ask for testimonials from your previous or current clients, or from other film professionals who have worked with you or seen your work. You can use different formats, such as text, video, or audio, and feature them on your website, social media, and marketing materials.

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5 Update your skills

The film industry is constantly evolving and changing, and so are the expectations and demands of clients and audiences. To stay competitive and relevant, you need to update your skills and knowledge regularly, and keep up with the latest trends, technologies, and techniques. You can enroll in online courses, webinars, podcasts, or newsletters, or read books, blogs, or magazines. You can also experiment with new tools, software, or genres, and seek feedback from others.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Matt Kliegman

Award-winning Filmmaker Creative Director and Editor @ STEAMCLAM MEDIA | Visual Storytelling, Film, New Media
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Honestly nothing ever works consistently just stay busy and it'll either sort itself out, or it won't! Thats the ticket!

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Quentin Lazzarotto

Réalisateur Ciné & TV + Diffusion scientifique + Président @Good To Know Studio
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Dans le cadre de l'amélioration continue de vos compétences professionnelles en montage, je tiens à souligner l'importance cruciale de visionner un large éventail de films. Cette pratique vous permettra non seulement d'affiner votre sens critique, mais également de développer une compréhension approfondie des diverses techniques de montage. Je vous encourage vivement à analyser le rythme, la structure et les méthodes de montage employées dans ces ?uvres. En vous exer?ant à observer attentivement ces éléments, vous pourrez enrichir votre palette de compétences et apporter une valeur ajoutée significative à vos projets de montage.

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You’re a self-employed film editor. How can you market yourself to get more work?

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1 Create a website

2 Use social media

3 Network with others

4 Ask for testimonials

5 Update your skills

6 Here’s what else to consider

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