Scale always comes with changes and it's better to acknowledge that sooner rather than later so you can try to preserve the parts of the culture that are most meaningful to everyone. These pains tend to come with team growth (e.g. 50, 100, 500 people). Start by establishing your core 2-4 values and living them daily. People need to see their leaders walking the walk. Make sure these values are also instilled into new hires and even used in the recruitment process. Communicate clearly, transparently and often. Monthly town halls are great, but also create space for people to actively voice concerns. You cannot fix every problem, but you can make sure people are heard.

By leading by example. Be that beacon of light and positive can do, solutions focused leader. In times of challenge people are looking to you and how you are reacting. Reacting negatively and this will have a ripple effect and become embedded in your company culture.

Scaling a startup can strain company culture, but there are key ways to keep it intact: → Core values: Embed them in every process—from hiring to decision-making—so that your culture scales with your team. → Leadership transparency: Foster open communication, ensuring all voices are heard and valued. → Team cohesion: Regularly celebrate achievements, reinforcing a sense of shared purpose and unity. In my experience, maintaining culture requires intentional effort at every growth stage. How have you successfully scaled while preserving your company's culture?

To maintain a positive company culture while scaling your startup, focus on a few key strategies: clearly define and communicate your company's vision and values to align everyone’s efforts. Promote open and transparent communication to keep employees informed and engaged. Lead by example with supportive leadership and recognize hard work. Invest in team-building activities to strengthen connections among staff. Implement feedback mechanisms so employees can voice concerns and suggestions, and act on their input. Offer training and development opportunities to foster growth and show that you value your team. These practices help sustain a positive work environment and ensure everyone remains motivated and connected as your company grows.

Am Ende des Tages ist es Aufgabe des Managements durch die Vision und die nahe Begleitung die Motivation zu f?rdern. Durch die Vision erhalten die Mitarbeiter die Chance unternehmerisch an den Zielen zu arbeiten. Start-Ups sind von der gemeinsamen Arbeit h?ufig gepr?gt. Das ist auch wichtig und richtig. Allein-G?nge sind nicht zielführend. Mitarbeiter müssen verstehen, warum Entscheidungen getroffen werden. Wir haben dazu einen Steuerungskreis eingeführt, der monatlich die Ziele setzt und diese gegenseitig prüft und ggf. anpasst.