My father, an engineer working with sales in the petrochemical industry for 40+ yrs, always said "a good sales person has two ears and only one mouth" - REALLY understanding you customer is key, ask clarifying questions so you know precisely what your product or your delivery/services should do to solve this better than others. AND keep it simple - IF, you have one positive use case to use, great! If not, get it!

Effectively addressing disputes over product features in medical sales requires clear communication and evidence-based strategies. Simplifying complex features into user-friendly benefits, presenting real-world case studies, and utilizing visual aids like charts and videos can enhance understanding and engagement. In our sales team, we prioritize these approaches to ensure our clients fully grasp the value and impact of our products.

When dealing with disputes over product features in medical sales, showcasing intricate benefits requires clarity, data-driven insights, and effective communication. Showcasing Intricate Benefits 1. Clinical evidence: Share relevant studies, trials, and data demonstrating product efficacy. 2. Comparative analysis: Highlight differences between your product and competitors'. 3. Real-world examples: Share case studies, testimonials, or success stories. 4. Technical specifications: Provide detailed product specifications. 5. Visual aids: Utilize diagrams, flowcharts/infographics to illustrate complex concepts. 6. Expert opinions: Offer insights from KOLs or experts. 7. Cost-benefit analysis: Illustrate the product's value proposition.

To address a sales team dispute over product features and effectively showcase intricate benefits, start by identifying customer pain points using SPIN Selling (Situation, Problem, Implication, Need-Payoff) to relate features to client needs. Apply the FAB Model (Features, Advantages, Benefits) to translate technical aspects into real-world outcomes. Use the Challenger Sale approach by blending storytelling with data to build credibility. Encourage team collaboration on value-based selling to align perspectives. Finally, utilize visuals and demos to make complex ideas accessible, ensuring a cohesive and impactful presentation that resonates with both the team and clients.

No disputes about product features in pharmaceutical industry as the production in this industry is highly regulated with mutiple QCs. Following 3 may be detected 1. Skepticism- May be handled with 3rd party references or patient's experience sharing via free samples in suffcient quantity. 2. Indifference- could be treated with scientific discussions to establish that feature's need for patients. 3-Objection- Being the actual drawback available in the product could be diluted via high claim of comparative features of product. But if the team disagrees, a scientific session blended with marketing strategies is solution as people never disagree with attributes, they usually show concerns about strategies company uses to promote product.