You’re running a small business. How can you make sure your content is getting the attention it deserves?

I believe choosing the right platform will ensure your content gets to the right audience. Individuals who can resonate, relate and finally buy your product.

First and foremost, it's about understanding your audience—who they are, what they care about, and where their attention is. Once you're able to discern these pieces of info, it's best to establish a test and learn approach to content so you can put out pieces of creative to prove out a hypotheses and then add fuel to the fire on the ideas that work. From there you can bridge to bigger ideas.

A few vital facts you must keep in mind especially while starting a new business are - Check if your service/product is relevant in the market that you target - Maximum use of short attractive Copywrite content - Creating content that drives attention - Contents that speak about solving real-life problems.

Understand who your target audience is and what they care about. Create content that addresses their needs, interests, and pain points. Optimize your content for search engines with SEO as this helps your content rank higher in search results, making it easier for potential customers to find your brand. Leverage social media platforms to share your content where your audience is most active and engage with your followers by responding to comments and messages. Produce high-quality, valuable content that provides real value to your audience, promote and market your content in emails, blogs, social platforms, newsletters, videos, infographics, snail mail, etc. to keep your audience informed, engaged, and updated on your trends.

It is important to know where your target audience are in their numbers. This starts from understanding the customer persona, their interest, behaviors and their demographics. This would help businesses to know which platform to use, looking at the data insights of people using the platforms. For business to consumers, Instagram , Facebook and X could be appropriate especially if they sell products. They can use this platform to create awareness, generate leads and even convert prospects to buyers. For business to business - LinkedIn, X and Facebook comes handy. LinkedIn is the home of Corporates and Businesses ... understanding the Platform makes a difference in the who equation

To make the most use of digital marketing you need to show up frequently and consistently, which can be hard for a small business owner as you are busy providing services to your customers. The best way to resolve this is to batch create a foundation layer of posts that are ready to go. Do these every quarter so you can schedule them in advance. If you have time to produce other content on top of this then great, but make sure you have that foundation layer of content pre-prepared and ready to go.

I totally agree with Rob. Delegate and get help with producing some basic content and develop a portfolio of basic assets. Quite often you know what you want to say but you need help to say it so don’t persevere with trying to produce something that is outside of your skill set and find an expert like Rob that can deliver a cost effective solution for you .

Content is king. After understanding the right platform, the business should highlight their objectives using the right format of content. This is also relative and the target audience must be studied so that the content created should address their needs or drive interest Presenting the content in the right format. Pictures, long texts (blogs), Infographics, Carousels, Graphs etc should be considered. This is depends on the objectives or what action the business is driving with the content. Objectives could be to educate, inspire, inform, market, sell. There are content pillars that must be followed to achieve this

Improving your brand's visibility with SEO optimization increases your potential for attracting customers based on keyword searches and phrases aimed at a targeted audience. Create user-friendly and mobile responsive websites with meta data and images that are relevant to the topic. Use backlinking or partnering with other companies for shareable content to boost your visibility. Ensure your content, websites, graphics, etc. are accessible and inclusive for all audiences, regardless of the target.

This is where the action is.. the visibility of any business depends on how their SEO strategy. Local SEO should be considered for product and services driven businesses. Technical SEO is very important so that people that come to the website should have great experience

SEO is most important for your website, so yes spend some time getting to know your keywords. What are keywords as far as SEO is concerned? It's knowing what people are typing into Google (and other search engines) when they are looking for services and goods just like the ones your business offers. You then need to create content regularly that relates to those keywords. There are tools available to help, but its a good idea to ask friends, colleagues and existing customers what they would type into Google in the hope of finding you.

Do whatever it takes to elevate your click-through rate! using catchy titles and meta descriptions won't be a luxury anymore, your content ranking on the SERP depends on it.

Engaging your audience on social media is crucial for building brand awareness, fostering relationships, and driving business growth Knowing your Audience and then creating compelling and consistent content is your first step toward success, Interacting and responding is what keeps you on track.

Engage with the followers !! There is an act of reciprocity on social media. If you don't engage with other people's posts on their pages, comment or share other's post... don't expect the same.. There are metrics to follow when looking at engagement on social media. Engaging with others before posting triggers the algorithm. After posting- engage with top followers on their pages and also engage with your followers

Social media isn't just about posting content. As part of your social media strategy you should spend time on the platform each day reacting to and commenting on other people's posts, as well as making new connections.

Promote the hell out of your content! Maximize the exposure of your content by diversifying your promotional channels beyond mainstream social media platforms. Consider leveraging alternative avenues such as: 1. Email Marketing 2. Engaging with Influencers (small or big, whichever works the best for you) 3. Community Engagement (including building an online community if necessary) 4. Paid and Unpaid Services - Explore both to gauge effectiveness.

For smaller businesses, investment for advertising, maintaining a website, satisfying the audience with engaging content would be an uphill task. It is better to engage with channels like Telegram, WhatsApp, Facebook, Instagram and YouTube. Create a traction through these channels and once you have grip of the situation you can stretch out.

One of the great things about digital marketing, whether it's websites, social media or email marketing, is that you get a rich set of analytics showing you what has happened. Google provides a rich set of data via GooglE Analytics and other tools regarding traffic to your site. Social media platforms provide you with details about post reach, profile views and other information. E-mail auto responders give details of open rates and click through rates. Keep an eye on all of these - do more of what works and consider doing less of what doesn't. However, doing something is better than doing nothing.

Experimentation is key to identifying what resonates best with your audience. Valuable clients and opportunities can emerge from any of these invested channels. Analyze data to pinpoint successful strategies and concentrate efforts accordingly. For less effective channels, assess their potential for improvement before deciding whether to invest further resources.

Be realistic please! We get carried away with our enthusiasm to start the next best business and forget that it takes time for people to notice you and understand you. Your content therefore must work in a way that people do a good uptake of what you have to offer and then update too

Thanks for sharing these insights! As a small business owner, ensuring content grabs attention is crucial. Consistency in branding and high-quality content creation are top priorities. Leveraging SEO and cross-channel promotion helps widen reach. Engaging with the audience fosters community. Collaborating with influencers amplifies credibility. Constantly measuring performance enables refinement. Excited to implement these strategies for my business! #ContentMarketing #SmallBusiness #DigitalMarketing

After doing all kinds of content creation and SEO strategies I would recommend starting to translate your content into different languages, surprisedly people always search the web using their native language even if they speak English. You will be amazed at your website traffic when you consider translating it into many different languages.