You’re running an SEM campaign. What email marketing platform should you use?

For optimal email deliverability in your SEM campaign, consider using a reputable platform like Mailchimp or SendGrid. These services excel in ensuring emails reach recipients' inboxes, offer analytics, and comply with anti-spam regulations. Test and monitor to gauge which platform aligns best with your campaign goals.

Consideraría que algunas de las mejores plataformas de marketing de correo electrónico podrían ser: Mailchimp: Es una excelente opción para marketing integral, con una amplia gama de características y una interfaz de usuario fácil de usar. Zoho Campaigns: Es una plataforma de marketing de correo electrónico completamente integrada en un paquete de negocios. Drip: Es una excelente opción para comercio electrónico, con características específicas para el comercio en línea. MailerLite: Es una plataforma de marketing de correo electrónico ideal para la venta de suscripciones pagadas. Brevo: Es una plataforma de marketing de correo electrónico con opciones ilimitadas de contactos.

email marketing platforms for your SEM campaign: Campaigner: Best for small to SMBs. Brevo (formerly Sendinblue): Offers email marketing and marketing automation tools. SMTP: Suitable for small to SMBs, although viable for larger companies. Omnisend: Best for e-commerce marketers. EmailOctopus: Suitable for organizations and businesses. Convertkit: Known for its user-friendly interface and robust features. GetResponse: Best for small to SMEs. ActiveCampaign: Best for automated email marketing. Constant Contact: Known for its excellent customer support options. Each platform has its own unique set of features, so it’s important to choose the one that best fits your specific needs and goals for your SEM campaign. Good luck!

For your SEM campaign, consider email marketing platforms like Mailchimp for user-friendliness and integration, Constant Contact for small businesses, and HubSpot for comprehensive automation. ActiveCampaign offers personalized interactions, while GetResponse caters to diverse needs. Sendinblue is cost-effective, and Drip specializes in e-commerce. ConvertKit suits creators, Campaign Monitor provides customization, and AWeber, with its longevity, offers user-friendly features. Choose based on your campaign goals, audience, and integration requirements for a cohesive strategy.

Imagine crafting the perfect email, only for it to get lost in the spam abyss. Platforms with high deliverability rates ensure your message reaches the intended inbox, not the dreaded junk folder. Look for features like sender reputation management and spam score testing.

Busca una plataforma que ofrezca herramientas intuitivas para dise?ar correos electrónicos atractivos y personalizados. Debes poder personalizar contenido, imágenes y elementos visuales. La personalización y la capacidad de crear correos electrónicos visualmente atractivos han sido clave para aumentar la participación de los destinatarios.

Es crucial reconocer que hay alternativas a dise?ar directamente en las plataformas de email marketing (o al menos en la mayoría de ellas). Para aquellos que asumen la responsabilidad de crear correos electrónicos, ya sea para flujos automatizados o newsletters, considerar la utilización de herramientas específicas puede ser una opción valiosa. Por ejemplo, Illustrator ofrece un enfoque más avanzado, mientras que opciones como Canva son más accesibles y menos sofisticadas. Esta estrategia no solo puede agilizar el proceso de dise?o y su implementación, sino que también tiene el potencial de generar dise?os más llamativos, capturando así la atención del suscriptor de manera más efectiva ??

Your emails are your brand ambassadors. Choose a platform with drag-and-drop builders and stunning templates to craft visually appealing messages that resonate with your audience. Personalization is key, so seek options for dynamic content and segmentation.

For an SEM campaign focusing on email design and customization, consider platforms like Mailchimp, Constant Contact, or Campaign Monitor. These tools offer user-friendly interfaces, drag-and-drop features, and customizable templates, making it easy to create visually appealing and personalized emails. Ensure the platform supports responsive design for various devices. Choose based on your specific design needs, the complexity of customization required, and the level of user-friendly features that align with your SEM campaign objectives.

When selecting an email marketing platform for your SEM campaign, prioritize one with advanced customization options. This enables creation of emails that resonate with your audience's specific interests and behaviors, enhancing engagement and conversion rates. Look for features like dynamic content, behavioral triggers, and A/B testing to refine your approach.

La automatización bien hecha nos ahorra mucho el tiempo para trabajar. El uso de workflows y pasos en la cadena de mail aumenta el Open Rate (OR) y el CR (Conversion Rate) de nuestros usuarios. Usemos la lógica y aportemos a nuestros usuarios un valor agregado. Se que suena básico, hay miles de tecnicas pero las que de verdad aportan valor son las mas simples. Usar audiencias segmentadas, aportarle contenido de valor, entregarle algo al usuario y recordarle que tiene la posibilidad de seguir comprando en tu sitio.

I had the chance to use multiple email platforms during the last 5 years. A few stand out in terms of what they let you do with automation. Active Campaign is the one I found suits the most complex cases of email automation. BUT it depends on which industry you are on and which platforms your website is built on. Active campaign works great with online services, e-learning, and some other industries. But, if you have an Ecommerce on Shopify, Klaviyo should be your go-to. If you are in South America and use Tienda Nube / Nuvem Shop you should be using Perfit. If you have Webflow site you will need to rely on make.com or Zapier to get your contacts to active campaign (Webflow + Make + Active Campaign works GREAT)

One effective choice is Mailchimp. Mailchimp offers user-friendly features for creating targeted email campaigns. In simple terms, email automation involves setting up predefined emails to be sent automatically based on specific triggers or actions. For instance, you can automate welcome emails to new subscribers or follow-up emails after a user makes a purchase. Segmentation, on the other hand, involves dividing your email list into groups based on shared characteristics, allowing you to send more personalized and relevant content to each segment.

La automatización te permite enviar correos electrónicos de manera programada y personalizada en función de comportamientos, acciones o segmentos de tu lista de suscriptores. La automatización ha sido fundamental para enviar correos electrónicos de seguimiento o recordatorios en el momento adecuado y aumentar las conversiones.

When running an SEM campaign with a focus on email automation and segmentation, consider platforms like HubSpot, ActiveCampaign, or Mailchimp. These tools offer robust automation features, allowing you to set up targeted email campaigns based on user behavior and demographics. Look for platforms with intuitive segmentation capabilities to tailor messages to specific audience segments.

Elige una plataforma que ofrezca herramientas de análisis y seguimiento de correos electrónicos. Debes poder medir métricas como tasas de apertura, clics, conversiones y ROI. El análisis constante y la optimización de las campa?as de correo electrónico me han permitido mejorar su efectividad a lo largo del tiempo. Siempre hay que medir, probar, medir, probar... Siempre mejorar.

As a Google Ads expert, I've found that having a reliable email marketing platform is crucial for optimizing SEM campaigns. The key is integration and scalability. The right email marketing tool seamlessly connects with your SEM tools, making it a breeze to coordinate efforts across platforms like landing page builders, CRMs, analytics software, and even social media and e-commerce. I've personally witnessed the efficiency that comes with advanced features like unlimited contacts, emails, and robust segmentation. It's like having a well-coordinated orchestra where each instrument plays in harmony, allowing your SEM campaign to scale effortlessly as your business grows.

Email Marketing is not SEM. While you could (and often should) complement these two channels, the title of this article suggests that Email is PART of SEM, which it just isn't. This highlights the inadequecies of AI when writing articles - which is how LinkedIn has generated the prompts here. It gets stuff wrong all the time. So the best tip I can give against this particular piece of content is to take what you read here as a "consideration", not as "advice".

Considera evaluar plataformas populares de email marketing como MailChimp, Constant Contact, HubSpot o Brevo, que ofrecen una combinación de estas características y suelen ser altamente efectivas para campa?as SEM. Además, consulta las opiniones de usuarios y realiza pruebas para determinar cuál se adapta mejor a tus objetivos específicos. Al seleccionar una plataforma de email marketing para tu campa?a SEM, asegúrate de que cumpla con los criterios de entregabilidad, dise?o, automatización, análisis, integración y escalabilidad. Esto te permitirá aprovechar al máximo el correo electrónico como parte integral de tu estrategia de marketing en motores de búsqueda.

The typical SEM answer to many questions is 'it depends', and that's often a valid response due to the personalisation that's required to receive something optimal to your scenario. An SME is likely to be satisfied with free, or low-cost email marketing platforms, whilst a larger entity will have prerequisites requiring scaling up functionality costing more. The more you define the essentials versus the optional extras, the better you can match the right solution for you. Always, go for free trial versions of software first though. This is a great way to assess how suited the software is for your needs, plus how easy you can begin to integrate it into your SEM campaigns.

In my experience as a Google Ads expert, integrating email marketing seamlessly into SEM campaigns significantly boosts results. I recall a case where incorporating a top-notch email platform increased click-through rates by 20% and conversions by a whopping 35%. The ability to scale with unlimited contacts and emails was a game-changer, contributing to a 25% overall campaign growth. Choosing the right email marketing tool can turn an SEM campaign into a powerhouse, elevating performance and driving measurable success.

Email marketing enables you to retarget engaged subscribers with personalized ads based on their email interactions. This tailored approach amplifies the impact of your advertising efforts, as you can precisely reach individuals who have already shown interest in your brand through email. Also, by using email marketing to drive traffic to specific landing pages or product pages, you can then remarket to those audiences, improving conversion rates and ad campaign effectiveness.