You're a real estate developer. How can you make your projects stand out?

We have entered a phase where real estate is solving social problems, and enhancing people's welfare. The expectations are very high, and each developer has to standout by thinking progressively how can they solve urban and social issues - each within their local context - as they plan their next move.

Successful developers do not just develop to develop. Careful planning not only on site selection, but what the true value and legacy they will leave to the owners is a critical part of success. Of course, marketing is a critical aspect of success, transmitting the essence of the development, creating both a sense of urgency, but also a true pride in ownership are all critical components in the highly competitive space of new developments.

Identify a unique selling point: What makes your projects different from others in the market? Do you focus on sustainability, luxury, affordability, or a specific target audience? Specialize in a particular property type: Focus on a specific type of property, such as apartments, condominiums, commercial spaces, or industrial properties, to become an expert in that field. Target a specific location: Develop projects in a specific neighborhood or city that is up-and-coming or has unique characteristics that appeal to your target market.

Dare to be different if it will impact and influence change for the better. Once you identify your audience, then I believe it is critical to go "above and beyond" in meeting your audiences current needs and wants, but also think ahead. Provide a pathway to anticipate and meet the future needs and wants. Use your style, grace, caring, integrity, performance, and lastly gratefulness for the collaboration it takes to facilitate such, where the end result is mutally beneficial.

In today’s world (except for certain markets) the way to make a project stand out is to address a real practical problem or a market gap. Now, your organization might not be operating in that domain/market and that is another story. But I think there is merit in looking at development from a different perspective, instead of adding the umpteenth super luxury car (or watch brand) x collab branded residences. Some ideas: - What I call ( I might have minted that term) “DEMOCRATIZATION OF BRANDED RESIDENCES” as in taking this concept and breaking the “luxury only” mold, bringing it to upscale, and upper midscale segments. Make it available to not only moguls and oligarchs, but white collar working DINKs (Double Income No Kids) profile etc.

I find there is a trifecta for success on the research front. - what your gut is telling you (especially if you're very experienced) will get you part of the way there. - what the demographics and market conditions (think jobs, starts, migration data, etc.) - the really place that will set you apart is how you design your solutions to solve pain points. This is where knowing your consumer, their mindset and preferences help refine.

I think research and analysis helps you get the basics and the framework in place. However, to really stand out you need to be bold and think outside of the box, start entertaining crazy ideas - crazier the better. Look at things done in Dubai for example.

Com 12 anos de experiência em Direito Imobiliário e Fundiário para Energias Renováveis, coordeno projetos de gera??o de energia solar e eólica, além de Hidrogênio Verde. Habilidades incluem prospec??o, negocia??o imobiliária e regulariza??o fundiária. No LinkedIn, destaco-me compartilhando insights, participando ativamente de grupos e oferecendo estudos de caso. Uso mídia visual e estabele?o parcerias estratégicas. Busco o selo Top Voice com conteúdo de qualidade, seguindo as diretrizes do LinkedIn. Almejo consolidar minha autoridade no ramo, contribuindo significativamente para o setor de Energias Renováveis através de minha expertise e experiência.

Understand market trends: Stay up-to-date on market trends, including demand for different property types, pricing, and location preferences. Analyze your competition: Research your competitors' projects, pricing strategies, and marketing approaches to identify opportunities for differentiation. Conduct market research: Gather data on the needs and preferences of your target market to understand what they are looking for in a property.

As a developer, you make the most of your profit at the purchase ?? The development of a property allows you to exit the deal, but you need to know the math before buying. Otherwise, your capital may be frozen in a deal that won't make you any money ??

A third way to make your projects stand out is to collaborate and network with other professionals, experts, and stakeholders in the real estate industry. You can benefit from the knowledge, experience, and feedback of others who can help you improve your projects, find new opportunities, and overcome obstacles. You can also build relationships and partnerships that can enhance your credibility, visibility, and reach. Collaboration and networking can help you access resources, information, and support for your projects.

Foco no projeto e desenvolvimento imobiliário. Escolha um tipo de produto imobiliário e padr?o de mercado para ser o melhor naquele nicho. Com experiência e excelentes profissionais vai tem um investimento em produto de real estate com retornos acima da média.

Trabaja y colabora con los mejores. Cada proyecto es diferente con personalidad propia. Seleccionar al equipo que esté mejor alineado al concepto del proyecto hará que el producto obtenga mejores resultados. Abrirse al mercado gobal de servicios y productos es cada vez una herramienta mucho más accesible y eficaz gracias a la tecnología.

Collaborate with people that are out of the ordinary that generally wouldn't be involved in real estate development, like Jewelers, car manufacturers, athletes, etc.

Partner with other professionals: Collaborate with architects, designers, engineers, and other experts to create innovative and high-quality projects. Build relationships with key stakeholders: Establish relationships with local government officials, community leaders, and potential investors to gain support for your projects. Leverage your network: Utilize your existing network of contacts to find potential buyers, partners, and sources of funding.

Being part of the surrounding community before the project begins is a great way to identify key needfuls of the area as well as understanding what has worked in the past, and what hasn’t, not forgetting why.

Be open to new ideas: Don't be afraid to experiment with new design concepts, technologies, and construction methods to create unique and appealing projects. Be willing to adapt: Be flexible and willing to adapt your plans based on feedback from potential buyers, market conditions, and regulatory changes. Continuously improve: Learn from your experiences and use feedback to refine your approach and improve the quality of your projects over time.

Before beginning any type of construction and while looking for the right location, attend local city meetings or any meetings held by organizations within the city you are looking to find out what type of housing is needed or wanted or affordable for the city to invest their time and dollars on preparation for new construction. Will save you money in the long run.

Para refinar tus ideas en el desarrollo inmobiliario: 1. Visualiza: Define tu visión y cómo responde a las necesidades del mercado. 2. Explora: Estudia el mercado, la demanda y las tendencias. 3. Evalúa: Revisa la viabilidad técnica y financiera de tus ideas. 4. Crea Prototipos: Modela tus proyectos para visualizarlos mejor. 5. Obtén Opiniones*: Recoge feedback de expertos y clientes potenciales. 6. Perfecciona: Ajusta tus ideas con base en las opiniones recibidas. 7. Organiza: Planifica la ejecución detallada de tus proyectos. 8. Implementa: Inicia con peque?os proyectos y escala progresivamente. La iteración es un proceso de mejora constante, así que sé flexible y dispuesto a adaptarte según la retroalimentación y los datos obtenidos.

Existen múltiples formas de testear un producto antes de lanzarlo al mercado. Incluso ir al coste aún cuando no puedas minimizar los gastos de llevar a cabo el negocio. Es importante validar un producto siempre que se pueda antes de entrar en gasto o emplear demasiados recursos con una idea que solo está en tu cabeza

Have a great marketing team work on a beautiful color brochure. You have to understand the area and the potential clients to be successful with the campaign. Having signage and flag posts around can be helpful to get attention for the new project.

Una buena comercialización también es contar con alianzas y socios estratégicos. Alineados en tu producto o servicio y que sean potenciadores para la venta de tu servicio. Ya sea por la autoridad que pueda repercutir positivamente de ellos sino también por la comunidad que puedan tener

Create compelling marketing materials: Develop high-quality brochures, website, and social media presence to showcase your projects and attract potential buyers. Utilize effective marketing strategies: Implement targeted marketing campaigns, public relations efforts, and advertising to reach your target audience and generate interest in your projects. Offer unique incentives: Provide potential buyers with special offers, discounts, or financing options to make your projects more attractive.

Every single buyer ever: "I want to see it before I buy" Embrace VR before you build. Simple as. It may change your business ?

Research has found that building in interest rate buy downs into the purchase price, allowing your interest rates to be 5.5% or better, is a great way to market.

Stay up-to-date on industry trends: Continuously learn about new technologies, design trends, and regulatory changes in the real estate industry. Attend industry events: Participate in conferences, workshops, and other industry events to network with other professionals and learn about new developments.

Me ha resultado útil: - Mantener una mente abierta a cada nuevo aprendizaje que me lleve a reforzar los existentes. - Analizar con sinceridad conmigo mismo, el por qué hice determinada cosa de una manera, para poder redireccionar cada proceso. - Reconocer mis errores es la mejor manera de poder dar un giro a eso que no me ha permitido avanzar.

New salespeople arrive and the question is always the same: What is the secret to sales success? Among several key qualities for success, three pillars stand out for a good real estate salesperson: ? Ambition: Crucial for setting ambitious goals, seeking opportunities, constantly improving, and persevering in the face of challenges, including financial ones. ? Mastery of sales techniques: Essential for better understanding the customer, building strong relationships, presenting properties convincingly, negotiating with efficiency and persuasion. ? Resilience: Essential for dealing with constant rejection, pressure, and competition. Developing this ability is crucial, as we will always hear more "no's" than "yes's".

Know what the local city needs are and work with the city to make your property more valuable. For example: Some cities want to convert single family to Multifamily or mix use commercial.

Learn and grow is the best approach considering how markets vary from each other even within the same cities! Finding a niche does help in a sense that you produce and deliver for a certain group but then again, never put all your eggs in one basket

Multifamily is the most competitive sector right now in commercial real estate. To use my 14 yr old's language, your project needs the "rizz." Heavy on design - light, large windows, green elements, quality materials - and community elements, like gym (most important), co-working, bar/kitchen facilities, rooftop, dog run, etc. Politicians like to brag about projects that have that extra something, or that have amenities that are hot, e.g., pickle ball court. If you propose a drab, cookie-cutter building, that's the kind of response you will get from the community and decision-makers. Need the rizz.

To make projects stand out in Dubai's real estate market, particularly, I would: Sustainable Design: Incorporate eco-friendly features like solar panels and green spaces. LEED Certification: Strive for LEED certification to showcase commitment to sustainability and resource efficiency. Smart Technology: Integrate smart building systems for energy and water conservation. Green Spaces: Include ample parks and recreational areas to promote biodiversity and community well-being. Community Engagement: Integrate amenities catering to families, children and pets to foster a sense of community By implementing these strategies, projects can stand out while contributing to a more sustainable future in Dubai.

Great design that additionally focuses on creating a sense of community will enhance the appeal of residential development projects. Interior spaces where residents can gather in an open and relaxed setting with comfortable seating, for example, foster connection. Similarly, outdoor spaces for residents to enjoy together, as well as with their guests, would be a great way to offer a comfortable lifestyle. An outdoor pool and a barbecue area are popular amenities here in Northern New Jersey. Adding an outdoor gathering space with a TV for sports events or movie nights, for example, might be an unexpected amenity that can help to attract residents looking for human-to-human connection.

When you develop, you build something for someone. Even if the persona is speculative it is still someone. You have to understand the client's journey. One's common day journey. How does he get into the building, how does one leave? Every step. It doesn't matter if it is a home, a bank branch, or a hospital. You are designing a facility, not a building. If you think that way you can optimize the square footage to make it cheaper and more functional. Your construction is going to be cheaper and you can maximize your returns. For the short and long term.

Give them the best quality that you can, never compromise on the quality and after sales service / maintenance you can provide. Build it like you are building it to live in yourself.