You're presenting GIS data to a large audience. How can you make sure they're all on the same page?

Effective GIS visuals convey stories independently, and are understandable by all viewers. Here are a few best practices to keep in mind: 1. Employ color-blind friendly palettes linked to your data's narrative. 2. Streamline legends for maximum clarity in minimal space/text. 3. Ensure labels are clear but selective; in many cases, not every feature needs labeling. Abbreviate labels if necessary!

Provide transparent explanations of the methods and tools used in your GIS data collection and analysis. Justify your choices and address any limitations or uncertainties, fostering credibility and understanding among your audience.

Never leave your process to chance. You cannot understand conclusions without proper methodological context. This is a serious problem in some areas because scholars will often try to p-hack, and the only way you catch that is when they describe their method. You might see them using a non-typical statistical test for the scenario they describe or you may see them taking a very arbitrary sample size and couple that with a p-value very close to a significance threshold. Methods provide confidence. That being said, you need to also be able to describe them in an approachable way.

One of the best ways to tell the story is ArcGIS StoryMaps, which is a powerful tool for presenting data due to its ability to create engaging, interactive narratives that combine maps, images, videos, and text. enabling users to structure complex spatial information into a cohesive storyline, making it accessible and understandable for a diverse audience. Using ArcGIS StoryMaps, presenters can effectively communicate key insights, trends, and patterns within the data, facilitating deeper understanding and engagement among viewers. Additionally, the interactive features of Story Maps allow audience members to explore the data at their own pace, fostering active participation and facilitating a more immersive learning experience.

Transform your GIS data into a compelling narrative that captivates your audience. Structure your presentation logically with engaging anecdotes, scenarios, or challenges, guiding listeners through a memorable journey of discovery.

Foster an interactive dialogue by inviting feedback and questions from your audience. Actively listen to their perspectives, responding with clarity and appreciation. Offer avenues for further discussion or exploration of the presented GIS data.

Reflect on the unique dynamics of your presentation environment and audience composition. Adapt your approach based on feedback and emerging insights, fostering meaningful engagement and understanding of your GIS data.