When pitching sustainable design strategies to a client, the key to convincing them of the ROI (Return on Investment) is framing sustainability not just as a moral responsibility, but as a long-term business advantage. 1. Cost Savings Over Time: Sustainable design, whether in architecture, product development, or packaging, often involves energy efficiency and reduced material waste. While initial investments may seem higher, energy-efficient systems, renewable materials, and sustainable practices lead to reduced utility bills, lower operational costs, and less frequent maintenance. For instance, using energy-efficient HVAC systems in buildings can slash energy bills by up to 30%, paying off the initial investment?in?a?few?years.

In my experience what is a good eye-opener for more traditional clients is to emphasise their position as a company in the job market. The young generation cares less about jobs that make a lot of money but they care more about jobs that are purposeful. If you do not invest in sustainability as a company it will make it harder for you to attract new talent.

The keys is to explain to the client that ROI with sustainable design is a long term thing and that most importantly, sustainability can play an important role in your whole business image. Some areas sustainability affects and contributes: - can elevate brand image - can bring new investments - fall in line with law regulations and compliances - avoid risks with new legislations - can attract new customers and introduce the business to new audiences - can reduce production cost and improve product functionality - can help you improve supply chain efficiency - gives competitor’s edge

La inversión en energías renovables responde a la gestión de un activo y como toda gestión de activo debe tener un plan de manténcion asociado, además entre antes una empresa decida implantar energía desde antes su matriz energética es carbono neutral