You're pitching renewable energy to traditional clients. How can you make them see the benefits?

It would be a good starting point to first understand client's GHG emission goals. Establishing a linkage b/w RE procurement and net zero and/or SBTi goals can build a case for investing in Renewable energy. Next step can be clearing apprehensions around upfront costs and payback period of renewable energy systems. Explaining the fact that renewable energy can lower the dependence on fossil fuels, which are subject to price fluctuations and supply disruptions. By generating its own renewable energy, a company can hedge against future energy price increases and avoid power outages that can affect its operations and productivity. Closing remarks can include additional benefits such as enhanced brand value that leads to larger customer base.

I will start by discussing an example of solar energy generation and subsequent utilization via solar panels. The main cost is only the capital cost associated with solar panel installation with minimal maintenance and operational cost compared to fossil fuel based infrastructure. Therefore, in the long run, total savings associated with solar energy is significant higher than fossil fuel based energy.

Encouraging renewable energies is of great importance for diversifying Brazil's energy matrix. Clean energies are available in greater quantity and, more often than not, availability. They produce less or no polluting gases and there is a great variability of renewable resources, allowing them to be used locally. Brazil has great potential for photovoltaic energy, which is widely used in the north, in the northeast, wind power is widely used and in the south, biomass. The use of this type of energy needs to be increasingly widespread if we are to achieve concrete levels of energy sustainability.

As a citizen of a developing country, l would tailor my message to the benefits of renewable energy, demonstrate how it works and point to the solutions that accrue to renewable energy to problems on conventional energy.

When pitching renewable energy to traditional clients, begin by focusing on the economic benefits. Start by assessing their annual energy demands and current government incentives. Present a detailed proposal demonstrating how switching to renewable energy will yield a return on their investment within a specific timeframe. Emphasize the financial advantages, including potential cost savings and long-term sustainability. Highlighting government incentives will also strengthen your case, making the transition to renewables not only an environmentally responsible choice but also a sound financial decision and most of the country will accepting/giving the orders to the companies who has used the clean energy or having minimal carbon footprint

Ainda estamos em um mundo capitalista entre industrias e grandes empresas que est?o aderindo aos poucos, mas como a própria ISO 14001 vem auxiliando para se adequar as premissas ambientais.

It is an established fact that renewable energy significantly reduces air pollution and GHG emissions and thereby induce positive impacts on human health and climate change. Therefore, economic burden associated with air pollution and climate change can be substantially lowered using renewable energy.

Economics - does the renewable really add up - for the client, AND for society? Wind often needs many new connectors [copper or aluminium wires] to be made, transported, installed, but is unreliable. Environmental Impact - again, if the renewable really does add up, you have a winner. Do note that some people claim that full environmental impacts are not easy to verify for renewable projects, as some of the impacts - mining; or disposal of used solar panels - may be far from the point your client is interested in. Energy independence - not relying on other companies or countries - is a plus, if it can be achieved. Some clean energy is expensive upfront - nuclear springs to mind - but comparatively cheap to run - & lasts for generations.

Renewable energy offers a powerful opportunity to mitigate climate change while enhancing your business reputation. By transitioning to clean energy sources, you can dramatically reduce greenhouse gas emissions, improve air quality, and protect valuable ecosystems. This not only aligns with growing consumer expectations but also helps to manage environmental risks that can impact your bottom line. Embracing renewable energy demonstrates your commitment to sustainability and positions your business as a responsible corporate citizen.

Algo muito importante sobre o uso de energia renováveis (mesmo em pequenos negócios): sua ado??o diminui a gera??o de GEEs - e consequente diminui??o da polui??o atmosférica nas cidades; e reduz impactos à vida aquática, terrestre e humana, ocasionados pela retirada das fontes renováveis da natureza. Tudo isso, além de beneficiar o meio ambiente, cria um diferencial para o negócio e destaque no mercado!

Bem falado, mas devemos pensar em todos os fatos desse Independência Energética como fato de dias com pouca Insola??o, devemos haver outros métodos e mais investimentos na área para sistemas isolados, existem outros sistemas que se utilizam formas renováveis e que retornam ao meio ambiente como Biomassa, Pequena hidrelétrica entre outros, no viés econ?mico.

Energy independence is a cornerstone of a resilient business strategy. By harnessing renewable energy, companies can reduce reliance on volatile energy markets and mitigate the risks of supply disruptions. This translates to cost savings, operational stability, and a competitive edge. Coupled with energy storage technologies, businesses can optimize energy consumption, further reducing reliance on the grid. Ultimately, energy independence strengthens a company's bottom line while contributing to a more secure energy future.

Este termo requer um pouco de aten??o e cautela. Fontes renováveis intermitentes ir?o reduzir seus custos com energia e, se conectada em uma rede robusta, irá te garantir qualidade da energia. Mas para sistemas isolados, as fontes eólicas e solar podem n?o ser a melhor op??o, caso n?o se tenha armazenamento de energia. Para estes casos, as melhores op??es s?o gera??o por biomassa, tal como ocorre em usinas de a?úcar, ou mesmo pequenas centrais hidroelétricas, pois nessas é possível se programar a gera??o de energia.

1Achieving energy independence serves as a significant motivation for the transition to renewable energy sources. By producing your own electricity from renewable options, you diminish your dependence on the electrical grid and enhance your resilience against power outages or supply interruptions. This aspect is especially attractive to enterprises that depend on a stable energy supply for their operations. Furthermore, energy independence contributes to national security by decreasing reliance on energy imports from regions that may be politically unstable.

I have found it helpful to be brutally honest with everyone, including clients. Advances in some fields are not as likely as others - fusion energy, for example, has been talked about for all my working life - over 50 years; it was 40 years away when I started. It is probably 39 years away now... despite much money - and effort - being devoted to research. Hydrogen may be another case - in natural combination with carbon, it carries energy very efficiently, and, through oxidation can give up a huge amount of energy/unit mass. To make pure hydrogen needs energy - generally much more than the diffuse energy hydrogen can give when converted to water - by burning. It is also light, hard to compress [needing energy] and leaks very easily.

Renewable energy is at the forefront of technological disruption, driving rapid cost reductions and performance enhancements. Breakthroughs in solar panel efficiency, wind turbine design, and energy storage are making renewable energy systems more affordable, reliable, and efficient. By investing in these cutting-edge technologies, businesses can gain a competitive edge, reduce operating costs, and contribute to a sustainable future. Additionally, these advancements create new opportunities for innovation and product development.

To motivate general public and even businesses, policy-based incentives are vital. For instance, in the context of renewable energy utilization, financial incentives such as tax reduction or additional credit can encourage general public to use renewable energy. In this way, governments can achieve their long term targets relevant to climate change mitigation.

Government policy incentives play a pivotal role in accelerating renewable energy adoption. Tax credits, rebates, and feed-in tariffs can significantly reduce upfront costs and provide ongoing financial returns. These incentives often come with long-term commitments, creating a stable investment environment. By leveraging these policy frameworks, businesses can mitigate risks and unlock the full economic potential of renewable energy. Additionally, the growing policy support for renewables signals a clear market trend, further enhancing the attractiveness of these investments.

Stability is essential; what research has been done into the effects of - say - wind factories? Do they impact wind downwind? Or sea productivity, due to less surface mixing as lower winds naturally follow the extraction of much of the energy in the original wind? Also what effect will the loss of turbine blades - already some are over 120 metres long - into the ocean? If complete - a hazard to shipping, but if fragmented a hazard to the biosphere. And infra-sound? A problem, or not? Solar panels - will China continue to supply your client's country - or project - in ten years' time when renewal becomes imperative? Until these are clearly known, do understand that your clients may ask questions that are hard to answer with confidence.

Renewable energy provides a foundation for long-term energy stability and cost predictability. Unlike fossil fuels, which are subject to price fluctuations and supply disruptions, renewable resources offer a consistent and reliable energy supply. By investing in renewable energy, businesses can hedge against future energy price spikes and reduce operational risks. This long-term perspective, coupled with the potential for significant cost savings, makes renewable energy a compelling choice for forward-thinking organizations.

O cliente deverá ter em mente que a energia renovável é um nicho de comércio, sujeito a falhas e problemas, mas que se bem adminitrados e baseados em um projeto bem elaborado, pode trazer lucros até maiores que alguns setores. Para se alcan?ar a estabilidade poderá se investir em modelos de gera??o combinadas, por exemplo: hidroelétrica e solar, biomassa e solar, eólica e hidroelétrica, etc, ou se for utilizar apenas fontes solares, por exemplo, será necessário ter acumuladores de energia, tal como baterias. Mas o investidor irá sim conseguir sua estabilidade.