When organizing an event, both sponsors and attendees are crucial, but prioritizing feedback depends on long-term goals. Attendees’ feedback should be the primary focus, as their experience determines the event’s success and future participation. Satisfied attendees are more likely to return and recommend the event, driving its growth. However, sponsors also play a key role in funding and supporting the event, so their input should not be overlooked. Balancing both perspectives is important, but prioritizing attendees ensures a positive experience, which in turn benefits sponsors.

The issue when determining whose feedback to prioritize between sponsors and attendees, is that it's a chicken or the egg argument. On one had the sponsors are ultimately paying the bill, without which the event may not even happen. On the flip side they are paying that money to market to and reach your attendees. Because of this it's actually important to find a balance in prioritizing needs. An easy way to handle this is to find places where compromise is possible. When you absolutely need to prioritize one over the other, then look at whose feedback is more critical for a given area. For ticketing or registration, attendees should take precedent. For exhibiting and marketing materials, sponsors.

When seeking feedback for event planning, it's important to balance input from both sponsors and attendees. However, the priority should lean towards attendees, as their experience directly impacts the success of future events. Sponsors' feedback is valuable but should be considered in the context of overall event objectives and attendee satisfaction.

The right sponsors combined with the right buzz will always bring attendees. While it is certainly a catch 22, you can have it both ways.

When organizing an event, I prioritize feedback from attendees, as their experience is key to driving engagement and overall success. While input from sponsors is also important, ensuring that attendees are satisfied helps create a positive event experience, which in turn keeps sponsors happy.