?Paciencia y estrategia! Usa un enfoque multicanal: combina correos, llamadas y mensajes breves en redes como LinkedIn para captar su atención. Personaliza tu comunicación destacando el valor que obtendrán. Si no responde, ajusta la frecuencia de contacto sin ser invasivo y mantén el interés ofreciendo contenido útil o relevante. ?Persistir sin presión es clave!

Firstly: Try to get an answer for the 1st why (Why Should I buy this prodcut/service?) Then try to find a hook for the 2nd why (Why Should I buy this prodcut/service from you?) Then remember Either you close the file or close the deal no LTO!

Ask them if it’s still a priority for them, if not, what’s changed. Understand if they have the bandwidth for the onboarding requirements, and if not, who can help. Opportunity to upsell on professional services if they haven’t got the resources internally to lead the implementation themselves.

A silent client isn’t always unengaged—they may just not see the urgency. When this happens, I’ve found that reframing the ask around their goals makes all the difference. Instead of "Can you send over X?", I shift to "Once we have X, we can fast-track Y and ensure Z impact." When clients see how responding moves them forward, engagement naturally picks up. If silence persists, I try to remove friction—simplifying requests, offering quick alternatives, or escalating strategically. The key? Make it easy, keep it valuable, and guide the process without adding pressure.