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You're new to the marketing industry. How can you make a lasting impression on potential clients?

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As a new marketer, you might feel overwhelmed by the competition, the expectations, and the challenges of the industry. How can you stand out from the crowd and convince potential clients that you're the right person for the job? Here are some tips to help you make a lasting impression on potential clients and grow your marketing career.

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Fabi Nunes

Capit? @ NAU25 | Especialista em Marketing Estratégico e Neuroeduca??o.

1 Know your niche

Before you pitch to any client, you need to know your niche. What are your strengths, skills, and specialties as a marketer? What kind of clients do you want to work with, and what are their goals, needs, and pain points? How can you position yourself as an expert and a solution provider in your niche? By knowing your niche, you can tailor your message, showcase your value, and attract the right clients for you.

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Abhirup Guha

DTC Marketing Professional Scaling up Online Sales & Marketing ?? | Branding | eCommerce Growth & Strategy Management
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Showcase your enthusiasm, creativity, and willingness to learn. Listen actively to the client's needs and tailor your approach to address their specific challenges. Provide valuable insights and solutions that demonstrate your expertise and commitment to their success. Follow up promptly and consistently to build trust and rapport.

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2 Build your portfolio

One of the best ways to impress potential clients is to show them your work. A portfolio is a collection of your previous or current projects, campaigns, or results that demonstrate your abilities and achievements as a marketer. Your portfolio should be relevant, diverse, and updated regularly. You can use a website, a blog, a social media account, or a platform like Behance or Dribbble to showcase your portfolio. Make sure your portfolio is easy to access, navigate, and share.

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Fabi Nunes

Capit? @ NAU25 | Especialista em Marketing Estratégico e Neuroeduca??o.
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Quando estamos vendendo servi?os como marketing, uma boa maneira de come?ar é a constru??o do portifólio. Mostrando o que você já fez e principalmente, quais resultados alcan?ou. Deixando claro o impacto e a transforma??o gerada nos trabalhos já realizados. Além disso, o formato pode ser algo prático para que as pessoas possam acessar, como por exemplo, construir no canva e compartilhar o link de acesso on-line, sem que precise logar ou encaminhar pdf. Certifique-se que a navega??o está rápida, clara e fluida.

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3 Network and connect

Another way to make a lasting impression on potential clients is to network and connect with them. Networking is not just about exchanging business cards or sending cold emails. It's about building relationships, trust, and rapport with people who might need your services or refer you to others. You can network and connect with potential clients by attending events, joining communities, participating in discussions, offering value, and following up. Be genuine, helpful, and respectful when you network and connect.

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4 Learn and improve

As a new marketer, you might not have all the answers or the experience that some clients might expect. That's okay, as long as you're willing to learn and improve. Marketing is a dynamic and evolving industry that requires constant learning and adaptation. You can make a lasting impression on potential clients by showing them that you're curious, proactive, and eager to grow your skills and knowledge. You can learn and improve by taking courses, reading books, listening to podcasts, watching videos, or following mentors.

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5 Be professional and ethical

Last but not least, you can make a lasting impression on potential clients by being professional and ethical. Professionalism and ethics are essential qualities for any marketer who wants to build a reputation and a loyal client base. Being professional and ethical means that you respect your clients, deliver on your promises, communicate clearly and timely, follow the best practices, and avoid any conflicts of interest or dishonesty. By being professional and ethical, you can earn your clients' trust and respect.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're new to the marketing industry. How can you make a lasting impression on potential clients?

1

2

3

4

5

6

1 Know your niche

2 Build your portfolio

3 Network and connect

4 Learn and improve

5 Be professional and ethical

6 Here’s what else to consider

Marketing

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You're new to the marketing industry. How can you make a lasting impression on potential clients?

1

2

3

4

5

6

1 Know your niche

2 Build your portfolio

3 Network and connect

4 Learn and improve

5 Be professional and ethical

6 Here’s what else to consider

Marketing

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