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You’re new to the market research industry. How can you make a name for yourself at conferences?

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If you're new to the market research industry, you might be wondering how to stand out from the crowd and build your reputation at conferences. Conferences are great opportunities to network, learn, and showcase your expertise, but they can also be intimidating and competitive. Here are some tips to help you make a name for yourself at conferences and advance your career in market research.

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1 Prepare your pitch

Before you attend a conference, you should have a clear and concise pitch that summarizes who you are, what you do, and what value you can offer. Your pitch should be tailored to your audience and your goals, whether you want to connect with potential clients, collaborators, or mentors. Practice your pitch and make sure it sounds natural and confident. You never know when you might meet someone who can open a door for you.

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Kate Kompelien

A seasoned customer experience executive specializing in CX programs, CX strategy, VOC design, Marketing Research, Change Management, Design Thinking, Journey and Process Mapping.
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The best way to make yourself known at conferences, when you are a new market researcher is to talk to people, get to know them, ask them questions, learn about their career. As a new researcher, be humble, ask for advice and thank each person you talk to for their time.

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William Callahan
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I attended a great workshop through Harpeth Marketing and they suggest preparing an "elevator pitch" for conference. Basically imagine you are in an elevator at the conference hotel and what you could tell about who you are, where you work, what you do and how you are unique in enough time before the person you are talking to gets off the elevator.

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2 Choose your sessions wisely

Conferences usually offer a variety of sessions, workshops, and panels covering different topics and trends in market research. You should plan ahead and select the ones that are most relevant and interesting to you, but also consider the ones that might challenge you or expose you to new perspectives. You should also balance your time between learning and networking, and avoid spending too much time on your phone or laptop. Be present and engaged in the sessions you attend, and don't be afraid to ask questions or share your insights.

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William Callahan
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It is always a trade-off. There are bound to be times that you need to choose between two sessions (or more) of interest. I always sit in the back in case the session has nothing to do with the description. In that case, I just leave and go to the other. Always go to the networking sessions and meals, great places to meet and learn. Don't forget the vendor exhibit.

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3 Showcase your work

If you have the opportunity to present your work at a conference, whether it's a poster, a paper, or a speech, make sure you do it well. Your presentation should be clear, concise, and compelling, and showcase your skills and knowledge in market research. You should also prepare for feedback and questions from your audience, and be ready to explain your methods, results, and implications. Your presentation is a chance to demonstrate your value and credibility, and attract attention and interest from other professionals.

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William Callahan
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If you are a vendor, always bring some materials or capability presentations. A little thought leadership goes a long way. Be prepared to share. They are buying your knowledge, not just research.

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4 Network with purpose

Networking is one of the main benefits of attending a conference, but it can also be one of the most daunting. You should have a strategy and a purpose for networking, and not just collect business cards or exchange pleasantries. You should identify the people you want to meet, whether they are speakers, organizers, or attendees, and research their backgrounds and interests. You should also have a clear and specific reason to reach out to them, such as asking for advice, feedback, or collaboration. You should also follow up with them after the conference, and maintain the relationship.

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William Callahan
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Always make sure you get the attendee list and send out emails or messages to people you want to connect with to meet for coffee or at meals. Take notes and add it to your CRM afterwards. Otherwise you will forget everything.

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5 Be yourself

Finally, the most important tip to make a name for yourself at conferences is to be yourself. Don't try to imitate or impress anyone else, but show your personality and passion for market research. Be authentic, respectful, and curious, and you will stand out from the crowd. You will also enjoy the conference more and make meaningful connections with others.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Flavio Ferrari

? Análise Estratégica de Cenários Futuros -Inova??o, Comunica??o e Aplica??es de Inteligência Artificial (IA) | Conselheiro Consultivo | Consultor e Palestrante | LinkedIn Top Voice (Business Innovation) em 2024
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Ser novo no setor de pesquisa oferece uma oportunidade especialmente interessante: a ignorancia. Falo por experiência pessoal. Quando comecei, sabia pouco e perguntava muito. às vezes perguntava o que era óbvio para os profissionais mais experientes. Mas, duas coisas interessantes acontecem quando você pergunta o óbvio. A primeira é que n?o é obvio para todo mundo, ent?o, se você estiver no palco (numa conferência, por exemplo), muita gente da platéia ficará agradecida por sua pergunta. A segunda é que, com bastante frequência, ninguém perguntou o que era óbvio antes de você, e a resposta pode surpreender e levar a uma revis?o do projeto. Aprendi que vale a pena exercitar a ignorancia e procuro manter esse hábito até hoje.

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You’re new to the market research industry. How can you make a name for yourself at conferences?

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2

3

4

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1 Prepare your pitch

2 Choose your sessions wisely

3 Showcase your work

4 Network with purpose

5 Be yourself

6 Here’s what else to consider

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