You're navigating stakeholder feedback in copywriting. How do you uphold your original concept's integrity?

Navigating stakeholder feedback while keeping your original concept intact can be tricky. Here’s the deal: listen to their feedback, but stay true to your vision. I’ve faced this myself when a client wanted to veer off course. I explained why the original idea worked and offered tweaks that fit their feedback without diluting the core message. It’s like adjusting a recipe without changing the dish’s flavor. Tools like Google Docs for collaborative edits and feedback can keep everyone on the same page. Stick to your creative guns but be open to smart adjustments.

Juste poster sur LinkedIn ne suffit pas. - Il faut laisser des commentaires aussi. - ?a te rapporte plus d'amis. - ?a donne des chances. Autres choses : 1. évitez les commentaires basiques comme : "Super post" 2. Laissez toujours des commentaires authentiques et intéressants. 3. Ne commentez pas juste pour l'auteur du post. 4. Commentez pour tous ceux qui lisent le post. 5. Trouvez 20-30 créateurs dans le même type d'écriture. 6. Trouvez 10 créateurs dans un type d'écriture connexe. 7. Essayez de commenter t?t leurs posts

Stakeholders feedback in the industry has been keeping me going since day one. If it doesn’t kill, it will definitely make you stronger. Learn from the best.

Being willing and receptive to feedback is crucial. Approach situations objectively. Adopt the client’s perspective and ask follow-up questions to truly understand their intentions. With this information, you can improve your copy and develop a solution that works for both parties

This is key. Communication is one of the surest ways to bridge ideation gaps. It helps to also try to see things from the stakeholders' perspectives by asking questions that help to shed light on their real 'fears' and reasons behind their opinions. This way, you might find that you are both trying to achieve or communicate the same thing. If that's not the case, you could then find a way to satisfy the desire of the stakeholders and still stay true to your vision and creative intentions. This is because, with a better understanding of their perspectives, you aren't just capturing what they are trying to communicate, but you are developing a better grasp of why they want it that way, and what they want to achieve with that tactic.

Think of your copy as a puzzle!!!! → You've spent hours putting it together just right → When someone suggests changes, it can feel like they're trying to take pieces away. But hold on! ? Talking openly about your puzzle is key. ? Explain why each piece fits where it does. ? If someone wants to swap a piece ? Calmly explain how it might ruin the picture. Offer other puzzle pieces that could work instead. Remember, you're not being stubborn; you're protecting your masterpiece.

Clear communication with stakeholders about any copywriting opportunity is essential from the outset. Use tools and processes that you know will help deliver the best outcome: - a comms brief/creative brief so you can validate expectations, objectives, audience traits and preferences. - early presentation of concepts to test assumptions, obtain buy-in, or pivot to a path more closely aligned with expectations. The output of processes like this provide points of reference that can help you advocate for your output when you feel like the feedback is moving you away from the objective.

Remember that communication is only ever communication if it’s definitely been heard by the other party. Take time to do it well and check fully their understanding.

Analyze the changes that bring the maximum and add them to the project. You have to understand which changes are relevant and which aren't. If you add all the recommended changes it can affect the overall layout. So it is important that you segregate the suggestions and plan accordingly.

Not all feedback carries the same weight. It is essential to prioritize which suggestions to implement based on their impact on the overall effectiveness of your copy. Consider the project goals and weigh the potential benefits of each change against the core message you aim to convey. By focusing on the most critical feedback, you can make meaningful improvements without diluting the original concept. This approach ensures that your revisions enhance the content’s value while maintaining its intended purpose and coherence. Thoughtful prioritization of changes helps achieve the best possible outcome for your project.

Hear & Assess: Listen to understand the feedback, then assess its impact on the overall message and target audience. Prioritize ruthlessly: Focus on addressing critical feedback that directly impacts clarity or messaging. Let go of minor quibbles. Data & Rationale: If feedback clashes with your vision, back up your decisions with data or explain the reasoning behind your choices. Collaborative Spirit: Show a willingness to work together. Can you tweak the wording to address concerns while staying true to the concept? Focus on the Goal: Remember, the goal is strong, impactful copy. Prioritize revisions that achieve that goal while incorporating valuable feedback. Remember: Collaboration is key!

I think it is necessary to use the 5 formula: goal, message, media, cost or money and evaluation at this stage so that by putting this puzzle together effectively and efficiently, we can do the necessary prioritization in order to reach the desired result. Let's do it and celebrate! After that, let's rest a little and go to the rest of the priorities...

You've put in the hard work. It's almost done. All that's left to do is dot the i's and cross the t's. And then you're met with a whole slew of feedback. While not all feedback is actionable, it's important to prioritize necessary changes. At the beginning of your project, it's crucial to identify the roles of decision makers and contributors. By maintaining this boundary, you can better manage the scope of feedback. Although there are exceptions to the rule, it can prove very helpful. If the feedback points out major discrepancies, it should be implemented right away. But if the feedback contradicts the project's core message, you may need to circle back to the conversation. Bring it up in a team meeting and discuss from there.

Certainly, adaptability and flexibility are one of the golden keys and winning cards that maybe not everyone has, but he must go after it and discover it anyway, so that he can grow and improve in his work, otherwise he will always be stuck in his place and unable to do so. Take it step by step and move forward... It is necessary to show flexibility at every stage so that our version becomes the most ideal possible and open the way for new ideas to come in and unveil them in the next stages.

I’ve found that flexibility often follows humility. As creatives, it’s easy to get caught up in believing our ideas should be adapted without question. We spend time and energy coming up with ideas and concepts. We become attached to them because we’ve invested a piece of ourselves. When we receive feedback, it’s wise to take a few moments to remember that feedback is not an attack. Stakeholders have a right to express their ideas, concerns and suggestions. When we exercise humility we have the chance to see feedback as an opportunity to learn, grow, and better serve the people who hired us.

Flexibility is indeed a cornerstone of effective copywriting collaboration. Embracing a willingness to experiment with different approaches demonstrates a commitment to the project's success. By maintaining an open mind, copywriters can often find innovative solutions that satisfy stakeholders while preserving the core concept. This adaptability fosters a positive and productive working relationship.

Listen more than you talk. be flexible with changes. Focus on the message rather than belief Don't play everything according to the rules try to grab new ideas from stakeholders

They're called 'stakeholders' because, like vampires, you need to HOLD a STAKE to drive through their hearts in order to defeat them. Diamonds form under pressure, after all. Never back down on something you've proposed, no matter how small the change.

You qualify the feedback as factual, appropriate or stylistic. If the information in the copy is incorrect, misleading or does not meet compliance or other regulations, the writer should make the adjustments. "Appropriate" refers to things like tone and formality, which often reflect the company culture or the target audience. When the feedback pertains to things like sentence structure, flow, etc., the writer should push back and make the case. After all, we may not be the subject matter expert on the topic, but we are copywriters by profession and craft should be respected.

You can uphold your concept's original integrity by introducing a pack of wolves to the office and threaten anyone planning on making further changes with a good biting.

My first mentor drilled into me the importance of saying no positively. How can you help deliver the right outcome if you can't commit to the specific request? To that end, separate the INTENT of feedback from the CONTENT of feedback. You are an expert in your field. If an opinion impacts your expert use of a literary device, or careful choice of tone, close the gap in understanding. Share how you think it will impact the outcome. Share the reasons behind your choices and demonstrate your passion and expertise. Point to evidence.

There can be instances where your creative ideas do not sit well with the stakeholders and that's ok. In such a situation, it is important that you defend your idea professionally and explain your strategy in simple language. Back your ideas with logical aspects and provide relevant data that will improve the overall content. It is important that you maintain a blend of creativity and logical aspects while defending your ideas.

La palabra clave es "tiempo". No tienes por qué decidir de inmediato realizar o no los cambios que se te piden. Solicita el tiempo necesario para evaluar cada aportación, estúdialas todas objetivamente y una vez que hayas analizado la repercusión que esos cambios supondrían, comunica con delicadeza las conclusiones a las que has llegado, basadas en argumentos que han de ser sólidos.

Once you have completed the project, reflect on the strategies and the results you achieved through the project. This will help you understand the areas that were approved by your stakeholders and appreciated by the audience. Take note of things that did not work out. This analysis will play a great role when you start working on your next project.

Great point! Reflecting on the stakeholder feedback process helps you as a copywriter to: - Identify what worked well and what didn't - Refine your approach for future projects - Develop strategies to balance stakeholder input with creative integrity - Anticipate potential feedback and prepare effective responses - Continuously improve your skills and approach Regular reflection leads to growth, improved collaboration, and more effective management of stakeholder feedback. It's a valuable step in becoming a skilled and adaptable professional.

Le cerveau d'un rédaction de contenu doit être en constante réflexion. Il doit aussi savoir s'adopter au contexte du client et de l'environnement dans lequel il évolue.

Navigating stakeholder feedback in copywriting is crucial for upholding your original concept's integrity. Ensure your headline and body copy “flow through” seamlessly across the landing page, checkout page, and all subsequent communications. Consistency is key—maintaining congruence reinforces your core idea and builds trust with your audience. Address stakeholder concerns by aligning their suggestions with your overall strategy, without compromising the fundamental elements of your copy. This balance allows you to deliver a powerful, unified message that resonates with your audience and meets stakeholder expectations.

Receive feedback with a very open mind. Share your opinion and ideas but listen to them with an open mind. Focus on the main goal, that is, to tweak the write up to perfection rather than proving yourself right even if you are wrong.

1. Clarify the Core Concept: Clearly articulate the key elements and objectives of your original concept, ensuring everyone understands its value and purpose. 2. Prioritize Feedback: Distinguish between essential and non-essential feedback, focusing on suggestions that enhance the concept without compromising its core. 3. Educate Stakeholders: Explain the rationale behind your creative choices, using data and examples to support why certain elements should remain unchanged. 4. Find Common Ground: Look for ways to incorporate stakeholder feedback in a manner that aligns with the original concept, ensuring any changes still support the main idea.

I find stakeholder evaluation to be useful as you get to rate the impact of the stakeholder on the organisation. This helps with determine whether you can afford to shelve the feedback, negotiate with it or act immediately without much negotiation.

Sometimes, a stakeholder can be particularly stubborn with crappy feedback. Sorry to put it bluntly, but we've all been there. When this happens, humor their revisions, but only after making a copy of your work (Google Docs is awesome). This will be a godsend when you come full circle back to your original copy, which happens 9 times out of 10.