Start by ensuring your content resonates with your audience across all platforms. Make sure each piece is tailored to fit the specific channel you're posting on—what works on LinkedIn might not hit the same way on Instagram. If you're reposting, adjust the format and message to match the platform's vibe. Success is not just in numbers, but in how well your content connects with people. When your audience relates to what you're sharing, you’ll know your strategy is working.

When you are tracking engagement, especially comments, keep in mind to track the sentiment of your audience. In my point of view I see the comments the most important thing in your reputation. Which will be through sentiment analysis tools, monitoring keywords, or read the comments by yourself

To gauge the success of a multi-platform social media strategy, focus on key indicators that show real impact. Engagement metrics like likes, shares, and comments tell you if your content resonates with your audience. Conversion rates, such as clicks and purchases, show how well your content drives action. Lastly, track the growth of your followers to see if your strategy is expanding your reach. Consistently analyzing these factors will help you fine-tune your approach and ensure your efforts are delivering results where it matters most.

To gauge the success of a cohesive social media strategy across multiple platforms, I analyze a blend of quantitative and qualitative metrics. Engagement rates—likes, shares, and comments—show how well the content resonates. Tracking follower growth, website traffic from social links, and conversions provides insights into audience expansion and business impact. I also monitor sentiment analysis to understand customer perception. Regular performance reviews against platform-specific goals ensure the strategy stays aligned, while A/B testing refines content for each platform's unique audience.