You're navigating influencer partnerships. How can you communicate inclusively and respectfully?

Si vous décidez dans votre stratégie de communiquer via le marketing d’influence, il faut impérativement dans votre cahier des charges, votre brief bien définir vos valeurs et ensuite choisir le ou les influenceurs qui peut les porter. En ce qui concerne les thèmes d’inclusion, et la diversité, je vous engage à, si vous ceux sont vos valeurs, à le prouver en recrutant des influenceurs qui incarnent ses valeurs. Mais attention, si ces valeurs ne sont que des éléments de communication et non des valeurs réelles de votre Marque, je vous conseille de passer votre chemin. Quand on parle d’inclusion et de diversité, il faut que cela soit authentique dans votre Marque. Sinon, vous allez droit dans le mur.

Entender se os seus valores e os da sua marca tem fit com o influenciador é um ponto importante para uma campanha de sucesso. Pesquise sobre ele, seus conteúdos, suas parcerias anteriores, posicionamentos e etc, para entenderse há alinhamento entre vocês.

Regionalismos, diferen?as culturais, de gera??es, precisam ser respeitadas durante um diálogo entre marca e influenciador. é importante se comunicar com clareza e que ambos estejam na mesma página, respeitando e valorizando o seu trabalho.

Encourage genuine, authentic communication that reflects both your brand and the influencer's voice but also be flexible and adapt your communication style to suit the influencer's preferences. Be mindful of your own unconscious biases in terms of language and representation. Use inclusive language that avoids gender bias, discriminatory terms, or cultural insensitivity. And last but not least maintain a respectful tone throughout your communication, regardless of your level of familiarity with the influencer.

As an Influencer Marketing Manager, navigating influencer partnerships required inclusive and respectful communication. One of our campaigns involved influencers from diverse backgrounds. I took the time to research and understand their cultural contexts, ensuring our messages were sensitive and appropriate. In one instance, an influencer highlighted the importance of certain cultural holidays. I adjusted our content calendar to respect this, highlighting our flexibility and respect for their values. Regular, open communication allowed us to build strong, respectful relationships. By prioritizing cultural sensitivity, we fostered successful partnerships that resonated authentically with diverse audiences.

Complementando o ponto acima, dedicar tempo para entender as diferen?as culturais entre você e o influenciador é de extrema importancia e demonstra respeito na rela??o. Isso vai ajudar a evitar mal-entendidos.

Acknowledge and celebrate successes alongside providing constructive feedback. This fosters a positive and collaborative environment. Establish a consistent feedback loop, whether through regular check-ins or progress reports. This allows for ongoing adjustments and avoids last-minute surprises. Maybe even offer feedback through various channels (written reports, video calls, etc.) to cater to different preferences and ensure clear communication. By creating inclusive and respectful feedback loops, you cultivate trust and build stronger partnerships with influencers. This collaborative approach leads to more effective campaigns that resonate with your target audience and achieve your desired outcomes.

Mettre en place des boucles de rétroaction régulières permet de maintenir une communication ouverte et transparente avec le talent ! Solliciter ses opinions et ses suggestions sur le contenu et la campagne lui donne une voix active dans le processus. Répondre à ses commentaires de manière constructive et l'impliquer dans les décisions montre du respect pour son expertise et sa créativité, renfor?ant ainsi la collaboration et la confiance mutuelle lors de l'opération = campagne réussie !

Crie um ambiente onde o feedback seja constante e bem recebido, para que os pontos de melhorias sejam levados em considera??o e que a campanha melhore cada vez mais. O feedback n?o pode ser visto como algo negativo e temeroso.

Building successful influencer partnerships hinges on clear communication - setting clear expectations is paramount. Clearly articulate your brand voice, messaging pillars & desired tone of voice. This ensures the influencer's content aligns with your brand identity. Provide detailed content guidelines that outline acceptable topics, brand mentions, and potential limitations. This avoids confusion and ensures content adheres to your brand standards. While providing clear guidelines, offer some creative freedom for influencers to express themselves authentically within the campaign framework. Establish clear communication channels & expectations for response time to avoid misunderstandings. Clearly outline what deliverables are expected

Tout partenariat avec un influenceur ou une influenceuse doit se construire sur un dialogue continu, des échanges sans langue de bois. Les influenceurs sont des artistes, des personnes qu’il faut séduire tout le temps. Prouvez qu’ils sont importants pour vous, en les faisant participer à vos grands évènements professionnels (Salon, Convention, Challenge, etc…) Vous allez voir, le retour ne peut qu’être positif. Ceux sont vos ambassadeurs