You're navigating a creative strategy career. How can emotional intelligence steer you towards success?

Cultivating motional intelligence involves self-awareness, self-regulation, motivation, empathy, and social skills. To begin, practice mindfulness and self-reflection. For self-regulation, try deep breathing or meditation. Identify your passions to motivate yourself. Practice active listening to enhance empathy. Attend networking events to build social skills. Journaling has been particularly helpful for me.

Emotional intelligence directly influences how effectively you can connect with clients, audiences, and team members. Understanding your emotions allows you to make informed decisions, but more importantly, you must be able to empathize with your clients/audience. By putting yourself in their shoes, you gain the insight needed to create compelling creative assets that truly resonate. Try this to improve your EI (creative strategy specific): - Understand the emotional triggers that drive consumer behavior. - Craft marketing messages that address both needs & emotions. - Build strong, empathetic relationships with clients.

Emotional intelligence is crucial for navigating a creative strategy career. It helps you understand and manage your own emotions, empathize with clients, build strong relationships, and effectively handle challenges. By developing your emotional intelligence, you can enhance your creativity, problem-solving skills, and overall effectiveness as a creative strategist.

Understanding your own emotions to make balanced decisions, having objective and clear communication tailored to the audience, applying empathy through active listening, and remaining resilient while adapting quickly to changes. In the end, having empathetic leadership that motivates and inspires everyone.

Let your EQ be your GPS! ??? Emotional intelligence helps you read the room, build strong connections, and make decisions that resonate. It’s your secret weapon for success! ????

Building strong client rapport: Establish Trust Active Listening Empathize & Understand Needs Clear Communication Reliable & Responsive Show Appreciation Adapt to Their Style Consistent Delivery Proactive Solutions Celebrate Successes By fostering a strong client rapport, you'll: Boost Satisfaction Encourage Loyalty Drive Repeat Business Gain Referrals Grow Your Network Nurture meaningful relationships, and clients become long-term partners!

More than emotional intelligence, you need social intelligence, the ability to interact with others and know how to read some meetings or group talks, in order to generate accurate responses that will boost the confidence with your client.

The best example on this is "the creative trust" concept of Pixar, described in Edwin Catmull's book Creativity Inc. He said how Toy Story was created, was by allowed creative specialist to be really honest with each other and kill their darlings. In his POV, it is not easy to get to a place, where there is a lot of honesty, because we all have egos. Therefore it takes time, emotional courage to arrive at a place as a team, where we can be highly critical of each other's creative work without taking it personal.

The ability to have empathy for others will boost a campaign with a deep message behind, like social responsibility or brand love campaigns, the idea is to put that into practice by knowing your audience and stablishing buyer personas that will be a reference for your thoughts.

As you climb the creative strategy ladder, emotional intelligence (EI) becomes essential for effective leadership. Recognizing that we’re all driven by emotions daily, understanding and harnessing these emotions can greatly enhance your leadership impact. Future leaders must connect with their teams and clients on an emotional level, as emotions significantly influence marketing and purchasing behaviors. By developing your EI, you’ll better navigate these human factors, inspire your team, and create strategies that resonate deeply with your audience. This empathetic approach not only drives successful outcomes but also positions you as a leader who understands and motivates through emotional insight.

Working towards a strategic area that feels correct isn’t the only requirement of a strategist. As you become more senior it’s about constructing a path that isn’t just “correct”, but is bought into by collaborators and done in a way where people feel valued and positive. Getting towards right is the junior strategist’s challenge. Doing it “backwards and in heels” so it’s also emotionally correct is the challenge of a strategic leader