Bridging the gap between engineers and marketers in the automotive industry requires fostering collaboration and understanding between the two. CFTs that include both engineers and marketers can be a solution in which engineers can explain technical concepts in layman's terms and marketers can share insights on customer preferences. This can be made more effective with feedback loops, where marketers can provide insights from customer interactions, while engineers can share the feasibility of proposed marketing ideas. Also, encouraging engineers to use storytelling to explain their work can help marketers to understand the technical features in a way that relates to customer benefits.

We need to stop producing only engineers or Marketers. Techno-commercials alignment is required to produce any product design and product management. Both should understand the customer requirements.

Bridging the gap between engineers and marketers in the automotive industry requires effective communication, collaboration, and a shared understanding of business goals. Engineers can benefit from learning marketing fundamentals, such as understanding customer needs and market trends. Marketers can gain a deeper appreciation for engineering constraints and technical limitations. By fostering open dialogue, encouraging cross-functional teams, and implementing collaborative processes, automotive companies can create a more cohesive and efficient environment where engineers and marketers work together towards shared objectives.

Bridging the gap between engineers and marketers in the automotive industry requires clear communication and collaboration. Engineers must explain technical details in a way that highlights the benefits to consumers, while marketers need to share customer insights to shape product development. Regular cross-functional meetings, shared goals, and a focus on the end-user experience can help ensure that both teams are aligned and contribute to the overall success.

Joint Practical demonstrations including both teams on finished products can be an amazing way to create nexus. For example organising vehicle walk around with an engineer explaining technical features of the product followed by a marketer highlighting key 'selling' points of a product. This lights up deep connections between the technical features and what message or perception reaches the market.