You’re mid-career in customer service. What are the most important ways to build a personal brand?

1) Embrace Your Unique Voice: Find your authentic style and let it shine through in every interaction. Being genuine builds trust with customers. 2) Champion Exceptional Service: Go above and beyond for every customer, exceeding their expectations. Word of mouth is a powerful branding tool. 3) Network Strategically: Connect with industry professionals and thought leaders to expand your reach and learn from the best in the field. 4)Showcase Your Expertise: Share insights, tips, and success stories on platforms like LinkedIn to establish yourself as a thought leader in customer service. 5)Seek Feedback & Growth: Constantly seek feedback from customers and colleagues to improve your skills.

Over many years I learned that creating loyal customers and get referrals you need to be passionate about what you do, sincere, honest, treat your customers like you would like to be treated, accept mistakes and criticism without bitterness

La competencia nos permite crecer, ya que debemos esforzarnos en ser mejores para poder seguir avanzando de manera sostenible, por esto una herramienta importante es considerar el especializarse en un área o nicho, por eso es importante realizar un FODA para potenciar y monetizar nuestros esfuerzos así del mismo modo identificar nuestras debilidades para transformarlas en oportunidades. Esto tendrá como resultado el poder aumentar nuestra propuesta de valor, ya que podremos generar planes de clonación al saber que valoran y requiere cierto nicho de manera concreta, es decir entre más conocemos las objeciones de nuestros clientes lograremos rentabilizar y mejorar nuestra marca personal.

Identifying your niche involves assessing what you excel at, what you're passionate about, and the problems you can effectively solve for your customers. Additionally, it's essential to recognize the unique qualities that set you apart from others in your field. For instance, if you excel in providing personalized financial advice and have a passion for helping individuals achieve their financial goals, your niche might be financial coaching for young professionals. By defining your niche, you can focus on your strengths, effectively communicate your value proposition, and target your ideal audience with tailored messaging and offerings.

Elevate your customer service career by consistently delivering exceptional experiences, showcasing your expertise through thought leadership in industry forums, and cultivating a genuine online presence that reflects your passion for customer satisfaction.

Hay muchas maneras de crear tu portafolio. Una de ellas es la presencia en RRSS mostrando lo que conoces y sabes hacer. Al principio empieza con las RRSS que mas conoces y enfócate en ellas. Además de mostrar tus conocimientos y mostrarte como el experto en tu materia, pide testimoniales sobre tu trabajo. Tendrá el doble de impacto!

A portfolio is a powerful tool for showcasing your customer service skills and results. It serves as a comprehensive collection of your work samples, achievements, testimonials, and other evidence of your expertise and impact in the field. Your portfolio can include various formats such as case studies, feedback forms, awards, certificates, videos, podcasts, blogs, social media posts, and more. These elements collectively demonstrate your capabilities, credibility, and the tangible outcomes you've delivered for your employers, colleagues, and clients.

Building and maintaining a professional personal brand at work not only helps maintain visibility in a hybrid world, but it can also keep someone aware of what others may think of them in the work environment. Being a consistent high performer and sharing helpful ideas when called upon is also good to make sure company management is aware of your contributions.

Look at the ongoing projects within your team. Identify initiatives that align with your personal brand. If you find a match, express interest in participating. Dig deeper and explore organizational-level initiatives. Content creation is crucial for showcasing your expertise. Dedicate time to produce relevant content. Share articles, insights, or thought leadership pieces related to your field. Use social media channels to amplify your voice and demonstrate your knowledge

A portfolio is a collection of your work samples, achievements, testimonials, and other evidence of your customer service skills and results. It can include anything from case studies, feedback forms, awards, certificates, videos, podcasts, blogs, social media posts, or any other format that showcases your work. A portfolio can help you demonstrate your expertise, credibility, and impact to your employers, colleagues, and clients. It can also help you reflect on your progress, identify areas for improvement, and set new goals.

En la actualidad la trazabilidad es algo que va quedando a medida que nosotros vamos avanzando, por ello no podemos escapar de lo que somos y lo que hacemos, siendo responsable de nuestros hechos por sobre nuestras palabras. Por esto hay que ser conscientes que todas las contribuciones dentro y fuera de la linea nos va creando una huella digital la cual debe sustentarse en valores, principios y el compromiso genuino de nuestros aportes voluntarios para crear nobleza, con un pensamiento en grande pero actuando en peque?o, respetando a todos para contribuir y que otros puedan ser nuestros promotores de la marca personal que vamos construyendo día a día, sin olvidar que las personas perciben cuando son reales y cuando las personas mienten.

Networking is a vital part of building a personal brand. It can help you expand your reach, build relationships, learn from others, and find new opportunities. You can network online by joining relevant groups, forums, platforms, and communities where you can share your insights, ask questions, offer advice, and engage with other customer service professionals and enthusiasts. You can also network offline by attending events, workshops, conferences, and meetups where you can meet new people, exchange ideas, and showcase your skills.

Both online and offline networking opportunities offer unique advantages for expanding reach, building relationships, and discovering new opportunities. Online networking allows professionals to connect with others in their field regardless of geographic location. By joining relevant groups, forums, platforms, and communities, individuals can engage in discussions, share insights, seek advice, and establish themselves as knowledgeable and valuable contributors within the community and Offline networking, on the other hand, provides opportunities for face-to-face interaction and relationship building.

In my perspective, the network is one’s net worth. Either you connect online or offline, both helps to connect and engage a wider range of knowledge and understanding of business and services. Meetups and conferences are vital for people to share and consume information and new technologies.

Reverse it: Authenticity leads to consistency. Authentic people/ companies deliver consistent results. This is why relationship driven, customer-centric service remains very important in the business environment, despite adversity towards that idea. Technolgy will never (mark my words) take over the human nature that is the true backbone of a business. Every business begins with a breath and a brain.

Ethics reign paramount in customer service management. Consistency, upholding unified values, and authenticity in communication are pivotal. Aligning actions with ethical principles fosters trust and loyalty in every professional relationship. Embrace genuine engagement, ensuring each interaction reflects the ethical foundation of your career path,cultivating enduring relationships with customers assists in building that solid rock character very lacking in today's customer service arenas.

Debe ser ley de cada día el ser coherente y actuar en consecuencia por sobre todo el resto de nuestros deseos, ya que el entorno nos percibe de una manera tal, en que si no somos auténticos, seremos expuestos y desacreditados, por nuestra falta de compromiso a nuestra personalidad y aunque no sea fácil poder alzar la voz frente a quienes tienen un excelente y amplio despliegue, debemos considerar algo que es implacable, que es "la disciplina" esto sobrepasa el talento. Por ello hay que trabajar constantemente en no perder nuestro foco pese a los distracciones y la procrastinación que nos enfrentamos a diario.

Ser coherente y auténtico es clave en mi enfoque hacia el servicio al cliente. Desde mi perspectiva, la coherencia implica aplicar principios y estándares consistentes en cada interacción, generando confianza y previsibilidad para los clientes. La autenticidad, por otro lado, implica ser genuino y transparente en todas las situaciones, construyendo conexiones significativas y fomentando la confianza mutua. Ambas cualidades, cuando se combinan, crean una base sólida para construir relaciones duraderas y fortalecer mi marca personal en el ámbito del servicio al cliente.

For you to be consistent and authentic you first need to know yourself. 1- Ask for feedback from people close to you. 2- Participate in immersions that strengthen identity and self-knowledge. 3- Invest in behavioral profile analyses. Many people can't be authentic because they don't know themselves. People who know each other well, communicate well and provide good service

Working with your audience , co-workers you need to be real, consistent,provide ,support and accept support.Define your style by action and respect the styles that are not compatible with yours. As you can define your style so there are no surprises for your team. Ask each how they want to be heard, and if there are potential conflicts identify-them..

Building a personal brand is not a one-time project. It's an ongoing process that requires continuous learning and growing. You need to keep up with the latest trends, technologies, and best practices in customer service. You need to seek feedback, embrace challenges, and learn from your mistakes. You need to update your portfolio, network, and skills regularly. You need to keep adding value and solving problems for your customers. By keeping learning and growing, you can stay relevant, competitive, and successful in customer service.

Deliver Exceptional Service with Personalization and Expertise: Consistently provide outstanding customer service experiences tailored to individual needs and preferences. Demonstrate your expertise by effectively addressing customer inquiries and resolving issues promptly and efficiently. Communicate Effectively with Professionalism and Positivity Communicate clearly and professionally in all interactions with customers and colleagues. Maintain a positive attitude and demeanor even in challenging situations, to foster trust and confidence Consistent professionalism and positivity reinforce your personal brand as reliable and approachable.

- Uma coisa que achei útil para manter consistência e autenticidade em minha marca pessoal foi criar um guia de estilo que define meu tom de voz, estilo de escrita e design. Isso me ajuda a garantir que minha mensagem seja coerente. - Na verdade, n?o concordo com a ideia de que você precise imitar ou copiar outras pessoas para ter sucesso. Cada indivíduo é único e tem sua própria voz e história a compartilhar. é importante ser genuíno e autêntico. - Um exemplo que já vi de alguém sendo consistente e autêntico em sua marca pessoal é o influenciador digital que sempre compartilha sua jornada de forma transparente e realista. Ele n?o tem medo de mostrar os altos e baixos de sua vida, e isso o torna mais humano e próximo de sua audiência.

Ensure your LinkedIn Profile isn't all about YOU! It should speak directly to your ideal client, and not just address their pain points and how you can help them solve their issues, but also how they will feel when you've helped them achieved their desired outcome. Clients don't care about your awards etc, they care about how you can help them

Carving out a personal brand is like crafting your own signature. It's not just about the threads you choose, but how you weave them together. - Infuse Your Story: People connect with stories, not just titles. Share your journey, the why behind your passion, and let that narrative resonate with your audience. - Challenge the Status Quo: As a disruptor, don't just follow industry trends—set them. Use your platform to question the old ways and introduce fresh, bold ideas. - Humanize Interactions: Remember, every touchpoint is a chance to make someone's day a bit brighter. Be the reason people believe in the goodness of customer service. Personal branding is an art—let yours disrupt and delight in equal measure.

Estamos en una era de "humanizar" las marcas, lo que nos permite conectar y llegar a mas personas. Cuenta historias personales de como solucionaste una situación, un reto que se te presentó y su desenlace, o un "Story Time" de como llegaste a hacer lo que haces, tu por qué. Sé auténtico

Building a personal brand means have integrity. It is as simple as that. If you have that the people will come. Similar to a Chick-fila vs McDonald’s situation. You see how Chick-Fila prioritizes quality. Even how it operates 1 less day than McDonald’s and is still successful. You can do the same approach is key.

Understand the niche you're working in, conduct a research about this segment, and adjust your strenght to approach expectations of the target. Create a portfolio that highlights your previous work, exposing your cases with a short deacription about the project and final milestones reached. Describe strategy and full experience. It allows customers to align their needs with your services. Expand your network by connecting, reading, and working with professionals in your field. The sharing of knowledge can enhance your creativity, allowing you to expand your expertise by learning new channels, tools, and way to do your tasks. It's also a way to be aware of trends that might affect customer behaviour. This reflects your personal brand.