Always be real! It's challenging to stay consistent when you're pretending to be someone you're not or trying to fit into a mold of how you think you should present yourself. Being real means having a clear understanding of who you are, what you want, and why you're here. This serves as your foundation for maintaining a consistent online presence and tone. Consistency between who you are online and in-person is crucial. This alignment is key to building trust with your audience. When you can clearly express who you are, what you stand for, and then demonstrate that consistently, you build credibility. Select your primary online platform and adapt your message thoughtfully to other platforms where you wish to share your voice.

Here’s a concise 3-step framework to maintain a consistent tone online: 1) Define Your Voice: Establish a clear tone that aligns with your brand’s personality—whether it’s professional, conversational, or motivational—and stick to it across all platforms. 2) Adapt Without Drifting: Adjust your tone slightly to fit the platform’s style (e.g., more formal for LinkedIn, casual for Instagram), but never stray too far from your core voice. 3) Review and Refine Regularly: Periodically review your content to ensure consistency. Refine your messaging as needed to keep it aligned with your brand’s tone and audience expectations. These steps will help to ensure that your tone stays consistent and authentic online. Try them today!

I stay true to my core values and message, ensuring that everything I share reflects the same authenticity no matter the platform. While adjusting slightly for different audiences, I keep my tone consistent so that my brand feels cohesive and genuine everywhere.

I keep the content the same. It all starts with writing in the morning—long-form pieces I can use for a blog. Then, I repurpose that into short-form content for X. From there, I take the same message and turn it into videos for Instagram and TikTok. The message doesn’t change. But the presentation? That shifts depending on the platform. It’s all about adapting the same core idea, no matter where it goes.