You're managing social media for a new client. How do you make sure their brand stands out?

1 Understand their brand

Before you start posting anything, you need to understand your client's brand identity, values, voice, and goals. What makes them different from their competitors? What are they passionate about? What are they trying to achieve? How do they want to communicate with their customers? You can use tools like surveys, interviews, or brand audits to gather this information and create a brand persona or style guide.

3 Choose their platforms

Once you have a clear picture of your client's brand and audience, you need to choose the best social media platforms to reach them. You don't have to be on every channel, but you need to be where your audience is and where you can showcase your client's brand effectively. Consider the strengths, weaknesses, and features of each platform and how they align with your client's goals and content. For example, if your client is a visual brand, you might focus on Instagram or Pinterest. If your client is a B2B brand, you might prioritize LinkedIn or Twitter.

4 Create their content

Now, you need to create engaging and valuable content that reflects your client's brand and resonates with their audience. You need to balance your content mix between promotional, educational, inspirational, and entertaining posts. You also need to optimize your content for each platform, using the right formats, sizes, hashtags, keywords, and captions. You can use tools like calendars, templates, or generators to plan and produce your content.

5 Grow their community

Finally, you need to grow your client's online community and foster loyalty and trust. You need to be consistent, authentic, and responsive on social media. You need to post regularly, follow relevant accounts, join conversations, ask questions, share feedback, and encourage user-generated content. You can use tools like schedulers, alerts, or bots to manage and monitor your social media activity.

You're managing social media for a new client. How do you make sure their brand stands out? It's not easy, but it's possible with some research, strategy, creativity, and interaction. Follow these tips and you'll be on your way to creating a distinctive and successful online presence for your client.