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You're managing a non-profit newsletter. What's the best way to keep your readers engaged?

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You're managing a non-profit newsletter. What's the best way to keep your readers engaged? A newsletter is a powerful tool to communicate your mission, impact, and stories to your supporters and prospects. But how do you make sure your newsletter stands out from the crowd and gets opened, read, and shared? Here are some tips to help you create a captivating and effective non-profit newsletter.

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Vihang Patel

Founder and CEO of Birdmorning Solutions | Managing Director at Informatus | IT Consultant | B2B Business Partner ? -…
Rodrigo Rocha

Nonprofit | Fundraising | Grantmaking | Coopera??o Internacional | Parcerias | Leis de Incentivo | Mentor ABCR
Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie

1 Know your audience

Before you start writing your newsletter, you need to understand who your readers are and what they care about. What are their interests, needs, and preferences? How do they interact with your non-profit and your cause? What kind of content and format do they respond to best? You can use surveys, feedback forms, analytics, and segmentation tools to gather and analyze this information. Then, you can tailor your newsletter content and tone to match your audience's expectations and motivations.

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Vihang Patel

Founder and CEO of Birdmorning Solutions | Managing Director at Informatus | IT Consultant | B2B Business Partner ? - Assist the organisations sales and growth efforts by contributing to new customer acquisition.
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It's better to be shorter and more concise than to go too far. Use simple language and get to the point. Your readers won't have much time and will be grateful if you follow this tip. We conducted an extensive survey of our customers to determine the target group. This helped us to make the newsletter more interesting. As a result, the opening rates could be significantly increased. In my experience, the subject lines of the newsletters are very important. This is where you should generate interest so that people open and read their newsletters as well.

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Rodrigo Rocha

Nonprofit | Fundraising | Grantmaking | Coopera??o Internacional | Parcerias | Leis de Incentivo | Mentor ABCR
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Elevate audience engagement by tailoring content to their preferences through opinion polls and audience profiling. Drawing from over 17 years leading nonprofits, understanding audience goals, aspirations, and delivering content of genuine value—whether highly informative, personally beneficial, delightfully entertaining, or profoundly inspiring—fosters a meaningful connection. Crafting a compelling textual and visual experience with purpose and added value increases the likelihood of genuine interest and deeper engagement with your cause. Avoiding the pushy approach and focusing on audience emotions ensures content resonates authentically.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Wir haben zur Zielgruppenermittlung eine umfangreiche Befragung unserer Kunden durchgeführt. Das hat uns geholfen, den Newsletter interessanter zu gestalten. Die ?ffnungsraten konnten so deutlich gesteigert werden.

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2 Define your goals

Next, you need to clarify what you want to achieve with your newsletter. What are your main objectives and key messages? How do you measure your success and impact? How do you align your newsletter with your overall non-profit strategy and brand? You can use SMART (specific, measurable, achievable, relevant, and time-bound) criteria to set your goals and track your progress. Then, you can craft your newsletter content and design to support your goals and convey your messages clearly and persuasively.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Meiner Erfahrung nach sind die Betreffzeilen der Newsletter ganz wichtig. Hier sollten Sie Interesse wecken, so dass die Menschen auch ihre Newsletter ?ffnen und lesen.

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3 Choose your content

Now, you need to decide what kind of content you want to include in your newsletter. You want to balance information, education, and inspiration, as well as provide value, variety, and relevance to your readers. You can use different types of content, such as stories, testimonials, updates, tips, resources, calls to action, and acknowledgments, to engage your readers and showcase your non-profit's work and impact. You can also use different formats, such as text, images, videos, audio, and infographics, to enhance your content and appeal to different learning styles.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Aus unseren Newslettern verweisen wir insbesondere auf die Webseite unserer Stiftung. Wir teilen aber auch Inhalte wie Videos oder Podcasts, die wir in die Newsletter einbinden. Vermeiden Sie Grafiken oder Fotos, da diese meist nicht angezeigt werden. Lieber Texte mit Links verwenden.

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Nikunj Patel

Developing Websites that Converts 1 in 5 Visitors into Customers | Take the First Step by Auditing your Site now
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Offer informative and compelling content that aligns with your organization's mission and the interests of your target audience. Use storytelling techniques to make the content relatable and emotionally engaging.

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4 Write your copy

Next, you need to write your newsletter copy in a way that captures your readers' attention and interest. You want to use a clear, concise, and conversational tone that reflects your non-profit's voice and personality. You also want to use catchy headlines, subheadings, bullet points, and quotes to break up your text and make it easy to scan and read. You also want to use emotional triggers, storytelling techniques, and action verbs to connect with your readers and motivate them to take action.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Lieber kürzer und pr?gnanter fassen, als zu weit ausholen. Einfache Sprache verwenden und auf den Punkt kommen. Ihre Leser haben nicht viel Zeit und sind dankbar, wenn Sie diesen Tipp beherzigen.

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Nikunj Patel

Developing Websites that Converts 1 in 5 Visitors into Customers | Take the First Step by Auditing your Site now
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Tailor the content of your newsletter to the preferences and interests of your readers. Personalized content demonstrates that you understand and value your readers' individual needs and interests.

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5 Design your layout

Next, you need to design your newsletter layout in a way that enhances your content and brand. You want to use a simple, clean, and consistent design that follows your non-profit's style guide and color scheme. You also want to use a responsive and mobile-friendly design that adapts to different devices and screen sizes. You also want to use white space, images, fonts, and buttons to create contrast, hierarchy, and balance in your layout. You also want to use links, social media icons, and unsubscribe options to make your newsletter interactive and user-friendly.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Am besten verwenden Sie Ihr CI. Lieber Text und Links, statt Grafiken und Fotos verwenden. Denken Sie daran: die meisten Programme stellen Grafiken und Fotos in Newslettern nicht richtig dar.

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Nikunj Patel

Developing Websites that Converts 1 in 5 Visitors into Customers | Take the First Step by Auditing your Site now
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Incorporate visually appealing elements such as high-quality images, infographics, and videos to break up the text and make the newsletter more visually stimulating.

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6 Test and optimize

Finally, you need to test and optimize your newsletter before you send it to your readers. You want to check your newsletter for spelling, grammar, and formatting errors, as well as broken links, images, and videos. You also want to test your newsletter on different browsers, email clients, and devices, as well as different segments of your audience. You also want to monitor your newsletter performance, such as open rates, click rates, and conversions, and use analytics and feedback to improve your newsletter over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nikunj Patel

Developing Websites that Converts 1 in 5 Visitors into Customers | Take the First Step by Auditing your Site now
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- Include interactive elements such as polls, surveys, quizzes, or calls to action to encourage reader participation and engagement. - Maintain a consistent schedule for sending out newsletters to establish a routine and keep readers anticipating your content - Include links to your website, social media profiles, and upcoming events where readers can learn more, get involved, or support your cause. - Encourage feedback from your readers by including surveys or feedback forms in your newsletter. Invite them to share their thoughts, suggestions, and ideas for future content.

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You're managing a non-profit newsletter. What's the best way to keep your readers engaged?

1

2

3

4

5

6

7

1 Know your audience

2 Define your goals

3 Choose your content

4 Write your copy

5 Design your layout

6 Test and optimize

7 Here’s what else to consider

Nonprofit Management

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You're managing a non-profit newsletter. What's the best way to keep your readers engaged?

1

2

3

4

5

6

7

1 Know your audience

2 Define your goals

3 Choose your content

4 Write your copy

5 Design your layout

6 Test and optimize

7 Here’s what else to consider

Nonprofit Management

给文章评分

感谢您的反馈

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