You're looking to streamline your social media management. What tools can help you get there?

1 Plan and schedule your posts

One of the most tedious tasks of social media management is planning and scheduling your posts across different channels. You want to ensure that you have a consistent and relevant content calendar that aligns with your goals and audience needs. A tool that can help you with this is a social media planner, such as Buffer or Hootsuite. These tools allow you to create, edit, and schedule your posts in advance, and publish them automatically at the best times for your audience. You can also manage multiple accounts, monitor your mentions, and analyze your performance from one dashboard.

2 Create and edit your visuals

Another challenge of social media management is creating and editing your visuals, such as images, videos, and graphics. You want to have eye-catching and engaging visuals that showcase your brand identity and message. A tool that can help you with this is a graphic design tool, such as Canva or Adobe Spark. These tools offer you a variety of templates, fonts, icons, and stickers that you can customize and edit to suit your needs. You can also resize and format your visuals for different platforms, and export them easily to your planner or directly to your social media accounts.

3 Curate and share relevant content

A third aspect of social media management is curating and sharing relevant content from other sources, such as blogs, podcasts, or news articles. You want to provide your audience with valuable and informative content that complements your own, and establishes your authority and credibility. A tool that can help you with this is a content curation tool, such as Feedly or Pocket. These tools allow you to discover, organize, and save content from various sources, and share them with your audience on your social media platforms. You can also filter and sort your content by topics, keywords, or categories, and integrate them with your planner or other tools.

4 Engage and interact with your audience

A fourth element of social media management is engaging and interacting with your audience, such as responding to comments, messages, or reviews. You want to build a rapport and trust with your audience, and encourage them to take action or provide feedback. A tool that can help you with this is a social media inbox tool, such as Sprout Social or Agorapulse. These tools allow you to manage all your conversations from one place, and reply to them quickly and efficiently. You can also assign tasks, tag users, or set reminders to follow up with your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?