You’re looking to improve your marketing skills. What are the most important tools to master?

The more human and relatable you can be, the better for nonprofit health systems and health plans. This will set you apart from a “sea of sameness” that is found in much of the US nonprofit healthcare content marketing landscape. It’s not about conquering algorithms or trying be viral. It’s about being an original and trusted voice, no matter what marketing channel.

Get smart about your data - all data - demographic, psychographic, behavioral and so much more. Be sure you are listening for intent signals and automate your campaigns to trigger. Don't ambush, but nurture through relevant content and channels. Data, content and technology are how we create the functional value behind the brand's promise.

Content builds focus, selects the audience, determines positioning, influence behavior. I choose simplicity of language coupled with top notch visual assets. Audiences want to be informed as well as inspired and your content should unfolds like the pages of a book.

Cuidado com ferramentas que disparam emails em massa! Evite ser visto como spam e prejudique sua reputa??o. Opte por disparos segmentados e relevantes, que agreguem valor ao seu público. Priorize a qualidade e a personaliza??o para construir relacionamentos duradouros com seus clientes.

Inspirez-vous de la concurrence et des experts du sujet pour apporter votre point de vue et enrichir vos contenus avec les particularités de votre secteur ou même de votre société. N'hésitez pas à croiser les sources pour trouver l'inspiration ! Devenez expert de votre sujet : plus vous apprendrez sur les spécificités de vos sujets et plus vous conna?trez votre audience, plus il sera facile de vous mettre à leur place et de produire des contenus orientés client et à la pointe des tendances.

With regulators being so vigilant about email marketing. It is not easy anymore. Rather it can be very tough if you do not have a content ecosystem. However if you are able to build a flow of subscribers then email marketing is the best tool to nurture the relationship. Get acquainted with the laws to make life easier for your business.

Compared to traditional ways of marketing email marketing is relatively cost effective and provide measurable results by knowing conversion rates. Additionally you can tailor the message as per the targeted audience which can effectively drive traffic to your website

Mastering email marketing involves several critical steps: 1. Build and Segment Your List: Create a targeted email list and segment it based on various criteria to ensure relevance and personalization. 2. Design and Write Compelling Content: Craft engaging and personalized email content that resonates with your audience. 3. Test and Optimize: Continuously test different aspects of your emails (like subject lines, content, and timing) and optimize based on performance metrics. 4. Compliance with Laws and Regulations: Adhere to email marketing laws such as GDPR and CAN-SPAM to ensure ethical practices. 5. Use Effective Tools: Leverage tools like Mailchimp, Constant Contact, and AWeber to streamline and enhance your email marketing efforts.

Actually, I disagree with this statement. Email marketing is often not effective. There are too many emails coming through from a variety of companies. Often your email won’t even get opened, much less develop loyalty. It is important not to over use this method. If your content isn’t on point or is delivered too often, there is the risk of unsubscribing. Depending on how your company runs email campaigns, unsubscribing can be global and harm other departments that may have been offering more relevant content for that specific customer. Developing personas and deeply understanding you audience is extremely important.

When it comes to e-mail marketing, we've been experimenting with mail marketing lately (without the 'e'). E-mail conversion rates are disturbingly low because there are several checks to pass (CAN-SPAM, congested inboxes, etc.). Our premise: with people getting accustomed to email, a physical letter coming through the doors would stand out and have fewer checks to pass (at least, no spam folder). I'll be sharing our findings in the coming weeks. You can follow me to stay tuned. To stay on topic, however, Klaviyo is your go-to email marketing tool. SendGrid is good too. These two provide high flexibility when it comes to automation, design, etc. If you have a massive audience and a slim budget, you can try Flodesk instead.

Improving your social media marketing skills really comes down to two things: #1 Volume - chances are you're not going to be magically good or lucky enough to be a social media star after 3 posts. Sure you can watch YouTube videos, read articles, hire a coach, but ultimately the best teacher is volume. Trial and error. Keep testing and don't stop. #2 Being analytical - the average person spends about 2.5 hrs a day on social media. While you're scrolling - start to analyze posts from a marketing perspective. When you start to analyze social media this way it's easy to pick up on good hooks, new strategies, and get ideas. Click on an ad, checkout their landing page, analyze their messaging. Ultimately - have fun and keep testing.

Social media marketing is about showing up every day. Sometimes that looks like: - A short text post - A funny meme - Fun videos - Reusing old content in a new way Using tools to help manage this is helpful but sometimes the random post you least expect takes off when you fire it from the hip. Keep iterating because things are always changing!

In my experience in social media marketing, it's important to communicate up that content is not simply the vehicle to achieve the metrics and KPIs you are hoping to achieve, but also has more far-reaching impact than your social metrics. SM impacts brand awareness, brand impact and perception. It can influence intent to purchase / actual purchase, and if you're able to add-on the tools to track revenue attribution, you'll be able to create an end-to-end understanding of customer journeys resulting from your SM marketing efforts. That's pure gold to the C-suite!

It has become an important part of marketing strategies to use social media platforms to create the brand equity of organisations. Various platforms like Facebook, Instagram, LinkedIn can be use for marketing purpose. (1)One can have respective page or account on Instagram or other platforms to engage targeted audience . (2)Once you have such account, post regularly the most appropriate and realated content. (3)It could be in the form of Short video, reels, photographs, wallpapers or blog posts. (4)Make more interactive Posts that will help you know your audience well (5)Use of hashtags and keywords of SEO plays very important role in the engagement of audience.

Social Media Marketing is a little tricky, given the competition. But if you're micro-aware of how you can accumulate small wins to your favor, you can win in the long term. For example, you can look at which types of posts are performing well, does it have images? Does it resonate with a specific audience? And then double down on the working strategies and win the small milestones!

Everything we know about SEO is evolving with AI. How? Overall, AI is transforming SEO from a keyword-driven strategy to a user-centric approach that prioritizes providing valuable content and a positive user experience. One example that is a gift to marketers is enhanced keyword research and content optimization: AI-powered tools can analyze vast amounts of data to identify the most relevant keywords and search trends, helping you create content that resonates with your target audience and ranks higher in search results. These tools can also analyze user behavior and search intent, offering insights into how to optimize your content for better user engagement.

I want to share with you my experience in SEO and how I achieved great results for our website. The secret is patience, consistency, and using the same keywords across all social media platforms. Here are some of the steps I followed: ● I did keyword research to find out what my target audience is searching for and what their intent is. ● I optimized my website's structure and content to make it user-friendly and relevant for both search engines and users. ● I built quality backlinks from authoritative and related websites to boost my domain authority and trustworthiness. ● I kept up with the latest SEO trends and best practices, such as mobile-friendliness, user intent, and voice search. #SEO #SEOTips #SEOStrategy #SEOServices #SEOExpert

In addition to improving visibility, relevance, and driving organic traffic, SEO can also enhance user experience (UX). A well-optimized website with clear navigation, fast loading speeds, and relevant content not only attracts search engine attention but also keeps users engaged and satisfied. By focusing on UX, SEO efforts can lead to higher conversion rates, increased customer satisfaction, and improved brand loyalty. Moreover, SEO can also provide valuable insights into customer behavior and preferences through analytics tools, helping businesses make informed decisions about their online strategies and offerings.

Leveraging the power of interactive content, we introduced quizzes and surveys on our site, inspired by insights from the "SEO for the Rest of Us" podcast. This not only engaged users but significantly reduced bounce rates. Tools like Typeform empowered us to craft these engaging pieces, boosting our SEO by keeping users longer on our pages. To stand out in SERPs, we utilized schema markup to enrich our site's snippets. Incorporating this tactic, based on tips from the "Search Engine Journal", we saw a dramatic increase in click-through rates. Tools such as Schema.org were instrumental, making our content more understandable to search engines and visually appealing to users.

When it comes to SEO, there are key factors to keep in mind. First and foremost, selecting the appropriate keyword is crucial. Your content must fulfill the promise made by the keyword, and it should be supplemented with high-quality backlinks. Craft a compelling headline to entice users to click on your article when it appears in Google search results. Once they're on your page, ensure that your content is engaging and informative, encouraging them to stay and read through to the end. If your goal is conversion, incorporate a clear Call to Action (CTA) to prompt visitors to explore more about your offerings.

In my experience, being a good listener and observer is one of the basic requirements to be an effective marketer. The next thing is to always have clarity of the objective for any activity which would lead to a great marketing plan and subsequent execution. To do the above, one must be familiar with some tools like SEO, content creation, email marketing, SMM, google ads, etc. While it is important to be adept at them, it is equally important to be able to analyze the efficacy as well through Google Analytics among others. Lastly keeping an eye on the latest trends and upgrading will always keep you one step ahead.

One helpful thing is to set up goals, keywords, measures, & metrics for each channel differently to optimize CAC overall. Identify patterns of success for each channel: is it a particular day in the week, time during the day, channel volume, response time, engagement, seasonality, and others.

Pay-per-Click (PPC) Werbung ist ein Modell, bei dem Werbetreibende jedes Mal bezahlen, wenn auf ihre Anzeigen geklickt wird. Es erm?glicht zielgerichtete Kampagnen, bei denen Anzeigen auf Suchmaschinen, Websites und in sozialen Netzwerken platziert werden, um spezifische Zielgruppen anzusprechen. PPC hilft bei der Steigerung von Sichtbarkeit und Verkehr, bietet schnelle Ergebnisse und ist messbar sowie anpassbar. Erfolgreiche PPC erfordert sorgf?ltige Auswahl von Keywords, optimierte Anzeigentexte, gezielte Landing Pages und kontinuierliche Leistungsanalyse. Durch st?ndige Optimierung k?nnen Werbetreibende das Maximum aus ihrem Budget herausholen und ihren ROI effektiv steigern.

PPC advertising is an online model where you pay for each click on your ad. It's useful for targeting audiences and getting quick, measurable results. Key steps to master PPC include: 1. Setting clear, realistic goals. 2. Choosing the right keywords and bidding strategies. 3. Creating effective ads and landing pages. 4. Tracking and optimizing performance with tools like Google Ads, Facebook Ads, or Bing Ads.

PPC (Pay-Per-Click) advertising can be an effective strategy for driving targeted traffic to your website or landing page. Here are some key steps to create a successful PPC campaign: Set clear goals and define your target audience. Conduct keyword research and create compelling ad copy. Optimize landing pages and use ad extensions. Monitor performance metrics and adjust bids accordingly. Implement remarketing and analyze competitor strategies.

Understanding your product/business's unit economics is essential BEFORE investing in paid marketing. You'll need to know how to advertise with an eye toward profitability. This includes: - Revenue for your product - Less Discounts, Returns (Restocks) - Less Shipping, Freight, Storage - Less Payroll, Software Costs, Agency Fees - Less manufacturing costs (COGS) - Less advertising costs What you're left with is your profit. Too low and you're losing money. If you don't know these basics, it doesn't matter what marketing skills you have. There will be no business left to advertise.

Clear business goals are the start point for any nonprofit health system or health plan marketing analytics program. But never be satisfied with first-touch marketing lead attribution for campaigns and reporting. Multitouch attribution can help reduce campaign costs + open new doors to increase share of consumer health through adjacent products and services for folks who give you permission to share what else you can provide for them and their family.

Mastering marketing analytics should be at the top of your list. This field equips you with the ability to assess the effectiveness of your marketing strategies so you can make data-driven decisions. Within marketing analytics, focus on is regression analysis. This statistical technique allows you to understand the relationship between different marketing variables and their impact on your desired outcomes, such as sales or customer engagement. By gaining proficiency in regression analysis, you'll be able to forecast future trends, tailor your marketing efforts for maximum efficiency, and allocate resources more effectively. This skill not only sharpens your analytical capabilities but also enhances your strategic thinking in marketing.

Use Google analytics to understand overall traffic to your site. Use Warmly.ai to understand who's coming to the site, what are they doing, and what are they looking for. Use hockeystack for marketing attribution. Make sure you have a field on your form fill of "how did you hear about us" for self-attributed attribution which has to be one of the best ways to understand where your qualified pipeline is coming from.

Todo lo que aqui se dice, es correcto. Pero hace falta ir a mas. Hay que tener y practicar el Pensamiento Critico y hacerlo con total independência. Hay un fenómeno de rapidez que quiere condicionarlo todo. Y eso hay que combatirlo. Para eso está el Pensamiento Critico...profesional y etico. Ejercer esto requiere de una atención y preparación absoluta. Hay que estar decidiendo consuetudinariamente.

Here are some other tools, Digital Analytics Tools: Understand platforms like Google Analytics, Adobe Analytics, or similar tools to track website traffic, user behavior, and campaign performance. Design Tools: Familiarize yourself with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva to create visually appealing marketing materials, including social media graphics, infographics, and advertisements. Marketing Automation Platforms: Explore automation tools like Marketo, Eloqua, or Pardot to automate repetitive marketing tasks, nurture leads, and personalize customer interactions. CRM Systems: Gain proficiency in Customer Relationship Management (CRM) platforms like Salesforce, HubSpot CRM.

The world of marketing is complex and ever evolving and no one tool or channel can work in isolation. Hence the need to master the approach vs mastering a tool is more critical: a. Align all teams on the business objectives & goals. When teams operate in silos, they miss the larger picture of the Business Goal. b. Make Strategic choices in marketing: Chose what we will do and more importantly what we will not do, end of day resources are always limited for any business and all pillars will never be as efficient. Making these choices early helps you do more with what you have. c. Define Measure of success (input output metrics, leading lagging metrics) Nailing this approach will always hold the business in good stead, tools irrespective.

Get out of the boardroom and into the real world. Marketing is part art, part science, but it all begins with a curiosity with people and the choices they make. And an empathy as to why. Once you have that, the strategies and tactics write themselves :) Without them, you blend into the sea of sameness which most brands are part of.

As a marketer you have to be curious. Why is this ad working? Why is this ad ??ing the bed? How can we make this email better? If we change the CTA color will CR increase? How can this message be conveyed in a story? Why did campaign B do so much better than A? Because you must find the root causes for performance - marketing is very cause and effect focused. The only way to get really good at finding the root cause is to do it over and over again and look at the data. Volume alone won't magically turn you into a good marketer, but you can't be a good marketer without a ton of volume.

In my opinion, learning a specific tool of marketing will limit you - as an individual - to become a marketing technical personnel, rather than a Marketer. While that’s fine for an entry level individual, to become a seasoned marketer, one needs to have a holistic approach.