You're looking to improve your content marketing. What new services should you consider?

In addition to the great tips shared by the pros in this thread, consider incorporating AI-powered tools to analyze the performance of existing content on your website and social media. They can offer insights into what types of content are working best and where there is room for improvement. Bard (from Google) has been my favorite in this matter.

Consider incorporating the following new services to enhance your content marketing: Video Content Production: Engage your audience with visually appealing and informative video content. Podcasting: Reach a wider audience and build authority through podcasting, offering valuable insights and discussions. Interactive Content: Develop quizzes, polls, and interactive infographics to boost engagement and interaction. Content Personalization: Tailor content to individual user preferences, improving relevance and user experience.

Starting with an audit of your existing content helps you determine what has already worked to "move the needle" toward your goals. So, it's a good predictor of the kinds of content that will continue to resonate with your intended audience. Include in the audit type of content, title (and whether that was SEO optimized), intended audience, distribution channel and frequency, and what the goal of that piece of content was in the first place. For a blog article, don't consider clicks more valuable than time on page; but if the purpose of the blog was to drive form submissions, that's likely the most meaningful metric. As you create new content, post-audit, remember to A/B test, as that will also test your original conclusions.

To enhance your content marketing, explore new services that align with your objectives and audience. Consider incorporating services such as content creation platforms, social media management tools, influencer marketing, SEO services, and email marketing automation. Assess your specific needs, budget, and goals to determine which services will best complement and elevate your content marketing efforts.

En la mejora del marketing de contenidos, considera integrar servicios de análisis de datos avanzados para entender mejor a tu audiencia y personalizar el contenido. Incluye marketing de influencia, colaborando con personalidades que resonarán con tu público objetivo. Explora las posibilidades del contenido interactivo, como encuestas y cuestionarios, para aumentar el compromiso del usuario. No olvides el video marketing, dado su creciente impacto en la retención de la atención. Finalmente, considera la creación de podcasts, un formato en auge que permite profundizar en temas relevantes de manera accesible y personal.

To elevate your content marketing strategy, consider integrating a Content Optimization service. This service focuses on enhancing the appeal, engagement, and value of your content for both your audience and search engines. Through the implementation of SEO best practices, improved readability, strategic formatting, targeted keywords, compelling headlines, optimized meta tags, and enhanced visual elements, content optimization aims to elevate your organic traffic, search rankings, conversion rates, and audience retention. Leveraging the expertise of a content optimization service, equipped with tools and techniques, can significantly elevate the quality, relevance, and overall performance of your content.

By understanding which content resonates most with your audience, you can optimize your distribution channels and strategies. This may involve repurposing successful content for different platforms or targeting specific audience segments more effectively.

Content optimization is indeed a critical aspect of content marketing. As a marketing professional, I've seen how a well-optimized content can significantly improve organic traffic and conversion rates. It's not just about using the right keywords or meta tags, but also about creating content that is genuinely valuable and engaging for your audience. Additionally, the use of AI tools can further enhance content optimization by providing insights into audience preferences and behavior.

Personalised content. Create content that feels like the solution to people's problems. Nobody cares what you do. They care about what you can do for them. And let you content speak for that.

Professional content creators can produce fresh, engaging content that resonates with your audience and keeps them coming back for more. Whether it's blog posts, articles, videos, or social media posts, compelling content can attract and retain your audience's attention. Content creators understand how to optimize content for search engines, incorporating relevant keywords, meta tags, and other SEO elements to improve visibility and ranking in search engine results pages (SERPs). This helps drive organic traffic to your website and increases brand visibility

Partner with relevant but outside your indusry thought leaders. Co-create podcasts, host joint webinars, or develop industry-specific infographics. This cross-pollination expands your reach, taps into new audiences, and injects fresh perspectives into your content, shattering industry silos and sparking innovation.

The more AI is used, the more need there is for personal stories and experiences. They go hand-in-hand. High tech, low touch. As amazing as AI is, it creates an opportunity for personal experiences and interactions because AI by its very nature is “generic.” It has to be because AI is an amalgamation of data. It’s not one experience, it’s hundreds of thousands of experiences, combined! My teammates always tell me, “Allison, you have so many stories!” I’m surprised at how many of my stories they remember! Targeted personal stories and experiences are memorable and can build lasting relationships. Personal relationships build businesses, one relationship at a time!

In the realm of content marketing, the power of storytelling in written content is a critical element for connecting with audiences. Storytelling in content writing transcends mere information dissemination, weaving facts and data into narratives that resonate emotionally with readers.

Si al pensar en distribuir contenido piensas en redes sociales e influencers, esto es para ti. A la hora de colaborar con influencers, es importante no dejarse llevar únicamente por el número de seguidores que tienen. Analiza su engagement, la interacción y la conversión que generan con su audiencia. ?Encaja con tu estrategia de contenidos? ?Adelante! ?No lo hace? Sigue buscando la mejor forma de amplificar tu contenido 360 (video, podcast, transmedia, online y offline) en las plataformas adecuadas para ti y tu público y a través de la alianza estratégica con medios, partners y colaboradores. Luego ya pensarás en la estrategia de difusión a través de la promoción.

A distribui??o do conteúdo criado deve ser pensado de forma estratégica para cada canal e cada público. é importante que a marca conquiste uniformidade e construa um posicionamento sólido através da sua identidade visual e tom de voz.

Cada vez que publiques algo, debes medir el impacto de esa publicación. Los comentarios positivos y los negativos. Analizar las métricas e ir tomando decisiones. Tener un plan de contenidos robusto y diferencial por cada red.

Importante avaliar os aspectos que v?o além do técnico em um treinamento de marketing de conteúdo. Passo a passo e guideline você pode encontrar facilmente na internet, mas o desbloqueio criativo certamente virá através de workshops com metodologias bem estabelecidas, que reúna toda a equipe para construirem juntos um caminho vencedor em Marketing de Conteúdo.

Reservo semanalmente um horário para reuni?o de apresenta??o de ferramentas do mercado para que eu analise os diferenciais propostos, entenda o avan?o do mercado e como incorporam novas tecnologias e até feche novas parcerias. Mensagens patrocinadas no seu inbox e e-mails claramente feitos para inbound podem, sim, trazer valor para você.

Generative AI, hands up, do it, or get left behind. And no, don't copy-paste from Chat GPT, use generative AI tools to create outlines, generate ideas, and concepts for brainstorming. I mean it's a no-brainier innit?