You’re looking to hire a Live Events salesperson. What are the most important qualities to look for?

2 Communication skills

Communication skills are essential for any salesperson, but especially for a Live Events salesperson. They need to be able to listen actively to clients' needs and preferences, ask relevant questions, and provide clear and concise information. They also need to be able to adapt their communication style to different situations, audiences, and channels, such as phone, email, social media, or face-to-face. They need to be able to handle objections, negotiate deals, and close sales effectively. To assess their communication skills, you can review their resume and cover letter, conduct a phone or video interview, and ask them to do a role-play or a presentation.

3 Organizational skills

A Live Events salesperson needs to be highly organized and detail-oriented. They need to be able to manage multiple leads, accounts, and projects simultaneously, and keep track of deadlines, budgets, contracts, and invoices. They also need to be able to coordinate with other teams, such as marketing, production, and operations, and ensure that everything runs smoothly before, during, and after the event. They need to be able to use various tools and systems, such as CRM, calendars, spreadsheets, and reports, to organize and monitor their work. To evaluate their organizational skills, you can ask them about their work processes, habits, and methods, and how they handle complex or challenging situations.

4 Creativity and problem-solving

A Live Events salesperson needs to be creative and problem-solving. They need to be able to come up with innovative and customized solutions for clients' needs and challenges, and offer them unique and memorable experiences. They also need to be able to think on their feet and deal with unexpected issues or changes that may arise during the event planning or execution. They need to be flexible and adaptable, and able to improvise and collaborate with others. To measure their creativity and problem-solving skills, you can ask them about their previous projects, achievements, and challenges, and how they approached and resolved them.

5 Resilience and motivation

A Live Events salesperson needs to be resilient and motivated. They need to be able to cope with stress, pressure, and rejection, and bounce back from failures or setbacks. They also need to be self-motivated and driven, and able to set and pursue their own goals and targets. They need to be confident and optimistic, and able to handle feedback and criticism. They also need to be passionate and committed, and willing to learn and grow. To test their resilience and motivation, you can ask them about their sales performance, achievements, and failures, and how they handled and learned from them.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?