You’re looking to create interactive content. How can you make it stand out?

Every post you create needs a purpose: - Promotional (sell) - Inspirational (oh wow moments) - Educational (teach) If your content doesn't have a purpose, you're just creating fluff for people to consume. That's no fun. Cheers.

I just had this conversation today. You can have all the great content in the world that you wrote, filmed, recorded or designed in some way. Yet, without knowing what their aim is, what you are hoping to achieve, it won't likely do so. Do you want to be a 'thought leader' or expert in your space? Do you want leads? Are you promoting a book or study? Do you want to grow your partnerships? Whatever it is, the content Has to service that goal otherwise it's just a nice piece of creative.

Here are a few cheat codes that have helped me: - Shock value! Allow your viewers to wonder why. Strong words and a start that encourages individuals to tag others and start a conversation. A wow factor in whatever way possible! - Humour. Anything that makes people smile works. - Anything that provides a solution.

Interactive content is the perfect combination of targeted creative visuals and copy that contains a call to action and attracts reaction through inspiration, insight, humor, habit, or pain point etc. (Hint: This is where the marketer needs to identify what is the element that will attract the brand's target audience).

To create interactive content, you need to know three things: What are you writing? Why are you writing? To whom are you writing?

You can get nowhere close to creating an interactive content piece that stands out without knowing your audience. Interaction needs 2 or more individuals and when you don't understand the needs, pain points, and preferences of the ones on the receiving end, you lose the opportunity. Try to get to the root of their pain points and challenges. Understand the reasons behind them and help them with answers through interactive content. It goes both ways: A quiz or survey can be your format for gaining insights, while a webinar or podcast can be the interactive format to address their challenges or feed their interests. Interactive content does magic when coupled with audience insights.

Know your audience!! Could not have said it better. When you know your audience, you understand what they will positively react too. What is your target goal? What new content are you trying to put out? Why are you creating this content? Important factors + research should always go into finding your target audience.

I have personally observed the best response to interactive content when it is highly relatable for the target audience. Address a pain point and try to start your copy with a sentence like "Don't you just hate it when...". Follow it up with a poll or a short questionnaire to gather user feedback. Alternatively, if product promotion is the goal here then introduce your solution to this problem in your next post/story, sharing the poll results to set context and to present your brand as one that is solving real problems faced by consumers!

It's easier than you think. Post what you're knowledgable about. Post what you're passionate about. Your audience will gradually find you. Next, do the following: - Ask Questions - Run Polls - Send DMs There's no reason why you SHOULDN'T understand your audience. Cheers.

Not just in content, but in any marketing initiative, an understanding of the target audience is critical for success (regardless of KPI). It’s an important thing to do and goes a long way. Below are some simple methods for getting to know your audience: -Review market insights from sources such as the OECD -Send out easy to fill surveys -Talk to them, individually or in focus groups

For making interactive content stand out, Make it Easy and Fun is a key element. People love engaging with content that's not just informative but also enjoyable. Think quizzes that feel like a game or interactive infographics that reveal info as the user scrolls. Look at how BuzzFeed has nailed this with their fun and simple quizzes that often go viral. Keep the user experience smooth; nobody likes to struggle with clunky interfaces.

As marketer for a prominent cosmetic company I implemented AR Makeup Try-On Filters. We took engagement a step further by encouraging users to showcase their filtered looks on social media. This not only amplified brand visibility but also provided users with an exciting chance to be featured in our promotional content. Also, we introduced a compelling User-Generated Tutorial Challenge. Participants were invited to create and share their unique makeup tutorials. We offered enticing incentives such as exclusive discounts, early access to new products, and the exclusive opportunity to collaborate with our makeup artist. This approach not only enriched our digital presence but also cultivated a vibrant and engaged community around the brand.

I've worked on campaigns that leverage interactive assets in the past. I've found that what works is really ease of use for the end-user. Some fancier formats might require location or camera permissions - those did not get great engagement, because the payoff in exchange for giving up privacy and the extra clicks was not worth it in my category. But simple, gamified creatives, such as 3-step quizzes, work really well for engagement. Social proof results, "65% of people think the same way as you!" also saw pretty good results. But ease and fun is really the first step in the user journey - after they complete the interactive asset - what's the next step? How does it tie in with the brand and campaign message? It all has to go together!

In my experience content (regardless of the platform) that works best does one of the following: 1. engages and entertains (allow customers input information about them, return a personal brand statement for them to use) 2. educates (think about how Google does it) 3. surprises or pushes the status quo (think Statista material or NYT daily puzzles) 4. gives something to talk about later (use the "did you know..." principle) 5. helps make a decision. even if a superficial one. (think of "what's my size" guide from major ecommerce platforms and marketplaces. i know what my size is and it's usually bigger than what i want it to be, still i will go through the motions of answering questions to check what size "they" think i should buy)

I think the toughest but most relevant thing is to show complex content in the simplest way possible. Use easy readable language, show photos that underline your topic or create small explanatory videos.

Content stands out when you, especially as a creator, post from your heart. Before you create a piece to put out online, always question yourself on the following: “Is what I just made something I’d actually stop scrolling to not only look at, but also would genuinely enjoy or appreciate it?” If the answer is yes, then you’re doing something right. Content should entertain, educate or solve a pain point.

One of the biggest mistakes that social media managers make is putting themselves at the centre of content creation. Instead, it should be all about the audience. I like to pick topics that most people can relate to as opposed to what I find entertaining. With all the buzz online, users will only stick around for content pieces that they see themselves in or those that offer value to them.

It is about the others, not you. So you create content to help others. Show that you are capable of solving problems. It is about the others, not you. So you create content to help others. Show that you are capable of solving problems.

It’s not about who is winning the war of the brands, it’s about who is best at expressing their message. Never underestimate your audience - people are clever and will cut through the clutter. Always give people a reason to use your products/services. This gives validation and assurances that they made the right choice in selecting you. And more importantly, it will make them come back again.

If you can create interactive content that’s truly valuable, you’ll generate a ton on backlinks and it will be great for SEO in so many ways. But how do you create something insanely useful? I’d use the Jobs-to-Be-Done (JTBD) framework to come up with a tool, widget, quiz, grader, or calculator that adds significant value through deeply understanding your audience’s needs. JTBD is based on the idea that people “hire” products (in this case your content) to get a specific “job” done. This job can be functional, like completing a task, or emotional, like achieving a certain feeling. Use this framework as you brainstorm and it will increase your chances of creating something that resonates.

There are a lot of channels you can use for promoting your content. BUT... make sure your channel is suitable for your target audiences (increase your efficiency) - Tiktok = millennials & gen z with casual content - Instagram = millennials & gen z with aesthetic/formal content - Twitter/X = millennials, gen z, gen alpha with casual content - Facebook = gen x & millennials with casual & formal content

One thing that is not promotion per say but will help, is to involve influencers from your industry/niche in your content project. They can be just consultants in the development process or speakers if it's a video format. Having their involvement will ensure they'll also be active on promoting your content, multiplying your organic reach (and saving budget you'd need to achieve the same through paid channels).

Frustrated silence. Crickets chirping on my website after launching a killer campaign. Was it the content? The platform? Panic welled, then a lightbulb! Data to the rescue! Analytics revealed under-promoted social media, a confusing website flow, and buried lead forms. Ugh. We revamped! Targeted social media ads, streamlined website journeys, and prominent opt-in opportunities. Boom! Engagement soared, leads flowed, and sales conversions climbed. Lesson learned: promotion and optimization are a dance, not a solo act. Analyze, adapt, and watch your content truly shine!

?? Als Gesch?ftsführer von Black Panther Marketing teile ich nicht nur Strategien, sondern auch Experten-Tipps! 1?? Erweitert eure Perspektive: Untersch?tzt nicht potenzielle Werbepartner wie Pinterest & Pornhub, wenn sie zur Branche passen. 2?? A/B-Tests: H?ufiger Fehler – zu kurze Laufzeiten. Gebt den Tests genug Zeit für aussagekr?ftige Ergebnisse. (Auch wenn meistens Zeitdruck da ist!) 3?? "Mobile First" denken: Optimiert eure interaktiven Inhalte für mobile Nutzer, vernachl?ssigt diesen Bereich nicht. (DAS MUSS IMMER PASSEN!!) ?? Nutzt spezialisierte Tools wie: - @SEMrush für pr?zise Analyse eurer Anzeigen. - @Optimizely, @VWO für detaillierte A/B-Tests. - @CrazyEgg, @Hotjar für fundierte Heatmap-Analysen.

To effectively promote and optimize your interactive content, Collaborate with micro-influencers in your niche to share and promote your interactive content. Micro-influencers, despite having smaller followings, often boast higher engagement rates and can reach highly targeted audiences.

Don't settle for Quality > Quantity. Focus on Quality + Quantity. I write a LOT of AWESOME content. If you post average content, you'll get average results: - Post a Lot - Focus on Quality - Create a Colorscheme - Make Grahpic Templates - Use My 1:3:1 Copy Formatting - Follow a Purpose I post about creating content that sells every, single, day. Drop me a follow and enjoy the ride. Cheers.

The most important thing about interactive content is the story that resonates with your audience and makes sense to you. Without the right intention, people don't read textbooks, they prefer stories. So write from your heart and shape it with your brain.

To effectively market novel products, I often use Seth Godin's concept of leveraging existing consumer perceptions to explain new concepts. For example, when marketing a crypto Earn product, I compare it to traditional bank deposits. For telemedicine, we made a video that visually shows side-by-side, consulting a doctor from home with an in-person visit. When promoting aluminum splashbacks for kitchens, we say it looks like glass (because that's the look people would go for), but with the additional advantages of aluminum. This strategy helps create engaging content that makes new or niche products more relatable and understandable to consumers.

To make interactive content stand out, there are a few strategies to consider. Firstly, clearly define your goals for the interactive experience to ensure it aligns with your overall content strategy. Understanding your audience and their preferences enables you to tailor the interactivity to their interests and needs. Making the experience easy to use and enjoyable enhances engagement. Adding value and relevance through interactive elements that provide useful information or solve a problem increases the impact. Lastly, promoting and optimizing the interactive content through various channels like social media or email campaigns ensures it reaches a wider audience and gains maximum visibility.

Make the cost of entry as low as possible. Give the user access to the content before asking them for their information. Do not start off the interactive content by asking for their email address. Try even not asking them for their contact information and/or making it not required. (you can always retarget with pixels)